Learning Resources

Abstract: An Optimizing Academic Balance (OAB) analysis provides colleges and universities with effective tools to use in making strategic academic decisions needed to stay competitive in the context of institutional mission, program quality, market potential, cost, and revenue. The Association of Independent Kentucky Colleges and Universities recently completed a three-year statewide OAB project with the participation of 13 higher education institutions. The results supported the colleges and universities in making tough decisions.

Abstract: This article explores the impact of tuition increases on student retention and higher education admission and retention planning for racial and ethnic minorities. Research shows that the racial and ethnic minority student population on campus is negatively affected by tuition increases. Literature is examined for potential impacts of tuition increases on a student’s decision of school choice. And although literature provides little in the way of recommendations for resolving the issues associated with tuition increases, this article offers some suggestions for student retention planning.

Abstract: Due to the rising price of tuition, the prevailing narrative regarding higher education is that the cost of delivering a college degree is increasing substantially. However, the cost of delivering an education is not definitively linked to the price in tuition paid to attend. Prior studies confirmed small increases in instructional expenditures per full-time-equivalent student from the 1980s to 2000; however, more recent trends in instructional costs are relatively unknown. The purpose of this study was to track instructional expenditures from 2004 to 2015 at U.S. public two-year and four-year institutions, and to calculate those expenditures as a proportion of U.S. Gross Domestic Product.

Abstract: This article presents an approach for the preparation of a feasible master plan for a proposed polytechnic. It identifies and discusses key steps common to all methods used in the preparation of an institutional master plan. The object is to provide pertinent information to guide the preparation of a master plan that ensures a successful implementation and fulfillment of the institution’s objectives. It was concluded that the adoption and implementation of an appropriate master plan for a named polytechnic greatly facilitates the realization of the institution’s vision and mission.

Abstract: A year of focused learning on strategic planning at colleges and universities across the nation revealed eight key themes in strategic planning as well as how university leaders are using strategic planning to move their institutions forward and how strategic planning is changing. Strategic plans (1) have shorter time spans, (2) include goals in broad brush strokes, (3) have strong communication plans, (4) present their complex goals in simplified form, (5) use data, (6) distinguish their institutions, (7) are aligned with other plans, and (8) require strong leadership.

Abstract: Educational technology units must continually monitor their strategic plans to ensure that they are aligned with the evolving realities of their institutions. Strategic dissonance occurs when previously successful strategies are no longer achieving the same results. This article uses the Virtual Retina project as an example of strategic dissonance for the Academic Technologies for Learning at the University of Alberta. A number of methods for analyzing the strategies used by educational technology units are presented. These methods provide a means for units within institutions of higher education to conduct the ongoing task of renewing their strategic plans.