Planning for Higher Education Journal

Eight Themes in Strategic Planning

Reflections from a Year of Focused Learning
Journal Cover
From Volume 45 Number 4 | July–September 2017
By Jennifer H. Stephens
Planning Types: Strategic Planning

A year of focused learning on strategic planning at colleges and universities across the nation revealed eight key themes in strategic planning as well as how university leaders are using strategic planning to move their institutions forward and how strategic planning is changing. Strategic plans (1) have shorter time spans, (2) include goals in broad brush strokes, (3) have strong communication plans, (4) present their complex goals in simplified form, (5) use data, (6) distinguish their institutions, (7) are aligned with other plans, and (8) require strong leadership.

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