Planning for Higher Education Journal

Grappling with Strategic Dissonance

Journal Cover
From Volume 31 Number 1 | September–November 2002
By Sandra L. Dowie

Institutions referenced in this resource:
University of Alberta

Educational technology units must continually monitor their strategic plans to ensure that they are aligned with the evolving realities of their institutions. Strategic dissonance occurs when previously successful strategies are no longer achieving the same results. This article uses the Virtual Retina project as an example of strategic dissonance for the Academic Technologies for Learning at the University of Alberta. A number of methods for analyzing the strategies used by educational technology units are presented. These methods provide a means for units within institutions of higher education to conduct the ongoing task of renewing their strategic plans.

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