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Webinar Recordings

Published
August 20, 2020

Creating a More Adaptive Institution in the Wake of COVID-19

By: Moderators: Elliot Felix, Founder & CEO, brightspot; Adam Griff, Managing Director, brightspot | Presenters: Shawna Dark, Chief Academic Technology Officer & Executive Director, Research, Teaching, and Learning, University of California, Berkeley; Cedric Howard, Vice President for Enrollment & Student Services, SUNY Fredonia; Marla Love, Senior Associate Dean of Students, Diversity and Equity, Cornell University; Rick Straka, Vice President of Finance and Administration, Minnesota State University, Mankato; Lora Strigens, Vice-President for Planning and Facilities Management, Marquette University

This interactive panel discussion will bring together different institutions’ perspectives from facilities, technology, student services, and finance to understand the impact of COVID-19 on institutions and their student experience. The discussion will be organized in three parts, each with a prompt to inform the discussion, a poll to take the pulse of the audience, and an open discussion among panelists.
Abstract: How can colleges and universities become more adaptive in the wake of COVID-19? This interactive panel discussion will bring together different institutions’ perspectives from facilities, technology, student services, and finance to understand the impact of COVID-19 on institutions and their student experience.

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Conference Presentations

Published
October 6, 2019

2019 Southern Regional Conference | October 2019

Transforming Student Services

Engaging Students a la Apple

By: Lily Berrios, Jeff Floyd, Nathanial Slaton, Devin Stephenson

Using Northwest Florida State College (NFSC) as a case study, you will learn about current trends in student needs and discuss how these trends drove change in NFSC's workflows, staff, space, furniture, and technology.
Abstract: During onboarding, it is critical that we provide a level of service that assesses each student's needs and customizes services to those needs. We will share new ideas to improve the student onboarding process and its impact on the organization, staffing, and use of existing (or new) student services space. Using Northwest Florida State College (NFSC) as a case study, you will learn about current trends in student needs and discuss how these trends drove change in NFSC's workflows, staff, space, furniture, and technology.

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Planning for Higher Education Journal

Published
October 1, 2019

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If Tuition Rises . . .

. . . Does Racial and Ethnic Minority Student Enrollment Plummet?

By: QianQian Yu

When the cost of American higher education goes up, access to economic opportunity, social mobility, and positive academic outcomes are, subsequently, restricted for students of color. Campus admissions and retention planning professionals are first witnesses to the inequality.

From Volume 48 Number 1 | October–December 2019

Abstract: This article explores the impact of tuition increases on student retention and higher education admission and retention planning for racial and ethnic minorities. Research shows that the racial and ethnic minority student population on campus is negatively affected by tuition increases. Literature is examined for potential impacts of tuition increases on a student’s decision of school choice. And although literature provides little in the way of recommendations for resolving the issues associated with tuition increases, this article offers some suggestions for student retention planning.

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Conference Presentations

Published
March 8, 2019

2019 North Atlantic Regional Conference | March 2019

Organizational Transformation to an Efficient Student-centered Service Model

By: Nilsa Lam, Marisol Marrero

We will show how to maintain a friendly warm-touch environment that leverages technology to streamline business processes, collect data, and utilize obtained data to cross train your team and improve productivity.
Abstract: The StudentLink Center, New York University's consolidated services model, has transformed student services delivery. Our highly efficient student-centered model focuses on simplifying services by removing barriers to students. We will show how to maintain a friendly warm-touch environment that leverages technology to streamline business processes, collect data, and utilize obtained data to cross train your team and improve productivity. You will walk away from this session with an understanding of how our service model works and how data collection can serve to enhance cross-training efforts and increase productivity.

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ebook

Published
November 26, 2018

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An Analytics Handbook

Moving From Evidence to Impact

By: Linda L. Baer and Colleen Carmean

Data is powerful but not if you don't know how to use it. This handbook is designed to help any higher ed leader unleash the power of data that is always available but seldom leveraged.
Abstract: Data is only as powerful as your understanding around it. Analytics makes possible new understandings of students and their needs, and creates an advanced ability to improve student success through use of new software being implemented on campuses around the world.

This handbook is designed to help any higher ed leader unleash the power of data that is always available but seldom leveraged. It helps to answer the questions, (1) How does a campus strategically develop a plan for use of analytics in better supporting their students? (2) Once a culture is in place, how do leaders effectively move new evidence into action? This primer walks readers through each step of the analytics adoption.

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Planning for Higher Education Journal

Published
January 1, 2017

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The Why, What, When, Where, and How of Student Service Innovation

By: Elliot Felix,Coby Lerner

As the challenges students face become increasingly complex and interwoven, student service providers must innovate to meet student and institutional needs and differentiate themselves from competitors.

From Volume 45 Number 2 | January–March 2017

Abstract: As the challenges that students face become increasingly complex and interwoven, student service providers must innovate in order to continue to connect users to their offerings. Moreover, those services must be planned for holistically with an aligned understanding of why, what, where, when, and how they will be delivered. This article draws on brightspot strategy’s work with more than 50 leading universities as an experience design and strategy consultancy as well as best practices from the field to share some of the approaches, tools, and lessons learned in designing services to meet the needs of today’s students.

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Planning for Higher Education Journal

Published
July 1, 2013

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Expanding College Completion

The Challenge of Capacity

By: Janice Nahra Friedel

It is important to ensure that our nation’s open-access colleges can operate at a level where they can provide seats at the higher education table for all who wish to attend.

From Volume 41 Number 4 | July–September 2013

Abstract: The article discusses the challenges that community colleges face in increasing college degree completion in an era of budget reductions and fiscal constraints. The analysis draws on data collected in the 2011 Survey of Access and Finance in which responses were obtained from all 51 members of the National Council of State Directors of Community Colleges (NCSDCC).

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Planning for Higher Education Journal

Published
April 1, 2007

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A Culture of Evidence: What Is It? Do We Have One?

By: Kay M. McClenney,Byron N. McClenney,Gregory F. Peterson

Do you really know your students' needs and the reality of their matriculation experiences?

From Volume 35 Number 3 | April–June 2007

Abstract: To provide access to and retain both students of color and low-income students, community colleges must change to create environments in which all students can succeed. Change strategies must focus on the core mission of the institution and rely on data regarding the experiences of students at the institution. When student data are used to inform the planning and decision-making processes at a college, a "culture of evidence" is fostered. This article explores how colleges in the "Achieving the Dream: Community Colleges Count," a funded national initiative, use the Community College Inventory of: Persistence, Learning, and Attainment, to develop a culture of evidence.

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Planning for Higher Education Journal

Published
March 1, 2005

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A Retention Assessment Process: Utilizing Total Quality Management Principles and Focus Groups

The longer a student stays at an institution of higher learning, the higher the cost of losing that student becomes. This case study from Dalton College engages TQM principles in the study of retention issues.

From Volume 33 Number 3 | March–May 2005

Abstract: Retaining students is a critical topic in higher education. Methodologies abound to gather attrition data as well as key variables important to retention. Using the theories of total quality management and focus groups, this case study gathers and reports data from current college students. Key results, suggestions for replication, and areas for future research are included.

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ebook

Published
January 1, 2002

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Innovation in Student Services

Planning for Models Blending High Touch-High Tech

By: Darlene J. Burnett and Diana G. Oblinger

The authors, who are among IBM best practice partners, share they have been successful in integrating technology into their student services projects, redesigning their processes, implementing change, and extending their brand.
Abstract: This publication, a follow-up to the popular Planning for Student Services: Best Practices for the 21st Century, introduces the topic of web portals and call centers needed to support web services. It also describes the lessons learned from one-stop centers, which are causing facilities to be redesigned and new service career paths to be defined. Services have become a strategic issue for institutions, and web strategies—driven by web services—have become critical as well. The authors, who are among IBM best practice partners, present case studies of their institutions by describing their experiences in these areas. They also show how they have been successful in integrating technology into their student services projects, redesigning their processes, implementing change, and extending their brand.

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