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Planning for Higher Education Journal

Published
May 15, 2020

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Reduce Curriculum Costs While Increasing Student Enrollment

Optimizing Academic Balance Analyses Let Kentucky Institutions Stay Competitive

Results of the study supplied evidence needed to support tough institutional decisions. The 13 Kentucky colleges and universities that participated in the research now have critically important data to use in making choices about how they best serve their students, maximize scarce resources, and sustain financial stability.

From Volume 48 Number 3 | April–June 2020

Abstract: An Optimizing Academic Balance (OAB) analysis provides colleges and universities with effective tools to use in making strategic academic decisions needed to stay competitive in the context of institutional mission, program quality, market potential, cost, and revenue. The Association of Independent Kentucky Colleges and Universities recently completed a three-year statewide OAB project with the participation of 13 higher education institutions. The results supported the colleges and universities in making tough decisions.


A Follow-Up

An introduction to the Optimizing Academic Balance process and early results of the research were published in the 2015 Planning for Higher Education article, “Reshaping Your Curriculum to Grow the Bottom Line,”. The current article, with final research data, represents the study’s wrap-up report.

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Planning for Higher Education Journal

Published
October 1, 2019

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If Tuition Rises . . .

. . . Does Racial and Ethnic Minority Student Enrollment Plummet?

When the cost of American higher education goes up, access to economic opportunity, social mobility, and positive academic outcomes are, subsequently, restricted for students of color. Campus admissions and retention planning professionals are first witnesses to the inequality.

From Volume 48 Number 1 | October–December 2019

Abstract: This article explores the impact of tuition increases on student retention and higher education admission and retention planning for racial and ethnic minorities. Research shows that the racial and ethnic minority student population on campus is negatively affected by tuition increases. Literature is examined for potential impacts of tuition increases on a student’s decision of school choice. And although literature provides little in the way of recommendations for resolving the issues associated with tuition increases, this article offers some suggestions for student retention planning.

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Planning for Higher Education Journal

Published
April 1, 2019

An Analysis of Instructional Expenditures in U.S. Public Higher Education

From 2004 Through 2015

Results indicate that, when adjusted for inflation, instructional expenditures at U.S. public institutions increased from 2004–2015; however, evidence suggests that the rise was more modest and less consistent than may be known.

From Volume 47 Number 3 | April–June 2019

Abstract: Due to the rising price of tuition, the prevailing narrative regarding higher education is that the cost of delivering a college degree is increasing substantially. However, the cost of delivering an education is not definitively linked to the price in tuition paid to attend. Prior studies confirmed small increases in instructional expenditures per full-time-equivalent student from the 1980s to 2000; however, more recent trends in instructional costs are relatively unknown. The purpose of this study was to track instructional expenditures from 2004 to 2015 at U.S. public two-year and four-year institutions, and to calculate those expenditures as a proportion of U.S. Gross Domestic Product.

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Planning for Higher Education Journal

Published
October 1, 2016

Transform the Program Strategy, Transform the College

An effective program strategy improves both student access and success while helping the college be more nimble in meeting emerging labor market needs.

From Volume 45 Number 1 | October–December 2016

Abstract: Tri-County Technical College in northwestern South Carolina developed a proactive academic program strategy to determine which programs will be offered in the future, including where, how, and when. The process also evaluates which existing programs will be maintained or grown. Business and industry have long used product strategies to determine what will be delivered to market to best meet consumer needs; similarly, Tri-County created a program strategy to be more responsive in meeting employer and community needs. The approach is necessarily nimble, responding to labor market changes, political interests, governance assessment requirements, and the need for continuous program improvement. Using this proactive approach, academic programming decisions can strategically impact curriculum design, enrollment management, learner support and engagement, student transitions programming, and facilities design. Processes and tools were co-created by faculty and staff and incorporated into their roles, negating the need for initial buy-in. Overall, an effective program strategy improves both student access and success while helping the college be more nimble in meeting emerging labor market needs.

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Planning for Higher Education Journal

Published
April 1, 2013

“Be Prepared” for Policy Windows

Cultivating Campus Change

How can universities overcome the institutional inertia that impedes successful innovation and change?

From Volume 41 Number 3 | March–May 2013

Abstract: While universities recognize the need for change, establishing an environment conducive to change requires time and movement through stages. In this article, I examine different tools and processes that can pave the way for innovation or change. These processes became evident in my research on the emergence of an interdisciplinary policy school jointly established on two campuses where previous models did not exist. The change came about because there was a confluence of forces that promoted it; these factors were strong enough to negate the barriers. There were key actions undertaken by the universities that promoted the change, including systematic program review, university-wide integrated planning, the appointment of an executive sponsor who had social and political capital, and the establishment of a “grassroots” working committee comprising faculty who were passionate about the initiative. However, there were equally important practices and policies that hindered the movement forward; these included institutional procedures that required multiple levels of approval in a lock-step process and the many facets of resistance to change. For universities contemplating a change agenda, the implementation of some of these processes and tools could potentially be beneficial in moving forward.

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