Learning Resources

Strategic Planning That’s Truly Strategic

By: Aimee Hosemann, PhD, RHB | Rob Zinkan, EdD, RHB

What do strategic plans do? What does it mean to be “strategic”? These are among the questions addressed in a recent year-long study of 108 active college and university strategic plans. Hear directly from the researchers as they highlight a few important insights they discovered during their analysis, like how to avoid the many pitfalls of strategic planning and ensure a process focused on strategy and outcomes.

Abstract: What do strategic plans do? Who are they for? What does it mean to be “strategic”? These are among the questions addressed in a recent year-long study of 108 active college and university strategic plans (and the basis of the 2021 book What Makes a Strategic Plan Strategic). Hear directly from the researchers as they highlight a few important insights they discovered during their analysis, like how to avoid the many pitfalls of strategic planning and ensure a process focused on strategy and outcomes.

Planning Types: Strategic Planning
Tags: Building (or Writing) the Plan, Decision Making, Determining Priorities, Diversity Equity and Inclusion (DEI), Measuring the Plan, Original Research, Planning Processes

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A Practical Guide to Strategic Planning in Higher Education

Second Edition, with New and Updated Content

By: Karen E. Hinton, PhD

A resource for anyone engaged in college or university strategic planning, and an excellent primer for planning committees. This second edition also contains new strategies for using an institution’s strategic plan during times of institutional upheaval, and additional techniques for jump-starting various parts of the planning process.

Abstract: A Practical Guide to Strategic Planning in Higher Education is a resource for anyone engaged in college or university strategic planning; it is also an excellent primer for planning committees. Using clear definitions, practical tips, and examples drawn from actual situations, this short book acts as a manual for both experienced planners and those who are new to the process. This second edition also contains new strategies for using an institution’s strategic plan during times of institutional upheaval, and additional techniques for jump-starting various parts of the planning process.

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Example Plans

Published
May 31, 2022

Sustainability Plan

Public (British Columbia, Canada)

Abstract: “In 2013 TRU established ‘increasing sustainability’ as one of its five strategic priorities for 2014-2019. This Strategic Sustainability Plan (SSP) is aligned with the university’s strategic plan, and provides a focus for TRU’s efforts toward sustainability over the same period. The SSP is comprehensive in nature, and includes more than 130 recommended strategies across four key focus areas: Operations & Planning, Advocacy & Engagement, Learning, and Administration. The SSP is intended to provide a framework for each TRU department and operational unit to incorporate sustainability initiatives into their own planning processes (the structure of the plan is illustrated on the opposing page). . . . Unlike some strategic documents, the plan takes a comprehensive approach of documenting strategies over the next 5 years. These strategies are not all the responsibility of one department or office, but rather are shared among many. This comprehensive approach will allow each office or department to see where and how it can play a role in TRU’s sustainability journey.”

Planning Types: Campus Planning, Sustainability Planning
Resource Types: Sustainability Plan
Tags: Academic Planning, Alignment, Building (or Writing) the Plan, Energy Efficiency and Conservation, Energy Infrastructure, Engaging Stakeholders, Facilities Planning, Goals, Governance, Health and Wellness, Implementation, Leadership in Energy and Environmental Design (LEED), Operational Planning, Strategies and Tactics, Sustainability (Environmental), Transportation and Parking

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Example Plans

Published
February 2, 2022

Example Plan

Private Baccalaureate College (Wisconsin, United States)

This short-duration strategic framework describes goals and very specific action steps to guide the institution through the current, globally tumultuous era.

Planning Types: Strategic Planning
Tags: Attracting and Retaining Underrepresented Students, Diversity Equity and Inclusion (DEI), Enrollment Management, Goals, Racial Equity, Strategies and Tactics, Student Recruitment

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Partnerships Promote Inclusion

A university and a secondary school collaborate to decrease dropout rates and increase college enrollment

By: Vibhavari Jani, MA, and Tim Murrell, EdD

Intentional planning and a competency-based, personalized learning model empowers graduate students from the architecture discipline to assist secondary students in becoming knowledge seekers and design professionals.

From Volume 50 Number 2 | January–March 2022

Abstract: American industries, professional organizations, individual companies, and higher education institutions continue to struggle to attract employees from underrepresented populations. Future-forward thinking is required to ensure a multicultural workforce. The authors, a design educator at a predominantly white, Midwestern university, and a high school principal at a multicultural urban school district, developed an intentional collaboration—partnerships between secondary and postsecondary institutions—to bridge the gap. In this article, they share strategies they developed for recruiting and retaining underrepresented students through intentional planning and design of competency-based, personalized learning models.

Institutions Mentioned: Kansas State University
Planning Types: Academic Planning, Diversity, Equity, and Inclusion Planning
Tags: Active Learning, Attracting and Retaining Underrepresented Students, Collaborative Design, Design Thinking, Diversity Equity and Inclusion (DEI), Experiential Learning, External Collaboration / Partnerships, Fine and Performing Arts Education, K–12, Student Success, Teaching and Learning, Workforce Development

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Book Review: Broke

The Racial Consequences of Underfunding Public Universities

By: Karen Merritt, PhD

From Volume 50 Number 1 | October–December 2021

Abstract: by Laura T. Hamilton and Kelly Nielsen
The University of Chicago Press
294 pages
ISBN-13: 978-0-226-60540-1 (cloth)
ISBN-13:978-0-226-74745-3 (paper)
ISBN-13: 978-0-226-74759 (e-book)

Institutions Mentioned: University of California-Merced, University of California-Riverside
Planning Types: Strategic Enrollment Management Planning, Diversity, Equity, and Inclusion Planning
Tags: Attracting and Retaining Underrepresented Students, Diversity Equity and Inclusion (DEI), Enrollment Management, Funding, Governmental Policies and Regulations, Public Institution, Racial Equity, Underserved Students

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Conference Presentations

Published
October 26, 2021

2021 North Central Regional Conference | October 2021

This resource is available to conference registrants only.

Engaging Faculty and Industry to Increase Workforce Capacity

By: Jeffrey Mandyck, Cuningham Group Architecture, Inc. | Albert Ray, Hollis + Miller Architects | Jeffrey Ullmann, Metropolitan Community College-Kansas City

In this session, you'll learn how you can enhance awareness of untapped populations to meet industry goals, evaluate opportunities to improve growth outcomes, and grow industry sponsorship investment through academic and equipment planning at your institution.

Abstract: Higher education must be observant to remain relevant. Institutional leadership and faculty can help close the workforce capacity gap by making meaningful connections with prospective students, the workforce, and industry partners. Metropolitan Community College (MCC) is changing their pipeline to increase workforce capacity by engaging nontraditional students in addition to re-evaluating academic and physical availability on their campus. In this session, you'll learn how you can enhance awareness of untapped populations to meet industry goals, evaluate opportunities to improve growth outcomes, and grow industry sponsorship investment through academic and equipment planning at your institution.

Institutions Mentioned: Metropolitan Community College-Kansas City
Planning Types: Campus Planning, Strategic Enrollment Management Planning
Tags: Attracting and Retaining Underrepresented Students, Facilities Planning, Public-Private Partnerships (P3), SCUP 2021 North Central Regional Conference, Workforce Development

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Mission-Aligned Online Academic Programs at US Jesuit Institutions

Identify and Implement Practices That Mature the Development of Courses

By: Royce L. Robertson, EdD

A custom survey measured the process maturity involved in planning, implementing, and evaluating online offerings that reflected the principles of Ignatian Pedagogy.

From Volume 49 Number 4 | July–September 2021

Abstract: The purpose of the research was to observe process maturity associated with the design and development of mission-aligned online academic programs at Jesuit institutions in the United States. Twenty of the twenty-seven American Jesuit institutions were represented, including respondents who were most responsible for implementing the process used to design and develop online courses and programs. A custom survey was created to measure the process maturity involved in planning, implementing, and evaluating the design and development. The research design focused on narrative analysis of each institutional mission, which identified themes and keywords that were included in the custom survey.

Planning Types: Academic Planning
Tags: Assessment / Analytics, Implementation, Measuring the Plan, Mission / Vision / Identity, Online Learning, Original Research, Planning Processes

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Conference Recordings

Published
July 13, 2021

2021 Annual Conference | July 2021

Higher Education’s Financial Trajectory

Are We at an Inflection Point?

By: Susan Fitzgerald, Moody’s Investors Service, Global Higher Education and Nonprofit Ratings | Michael Osborn, Moody’s Investors Service, Global Higher Education and Nonprofit Ratings | Debra Roane, Moody’s Investors Service, Global Higher Education and Nonprofit Ratings

Moody's will discuss the financial outlook for the higher education sector over the next two years and beyond.

Abstract: The external environment confronting colleges and universities continues to rapidly evolve, driven by lingering effects of the pandemic, changing demographics and student preferences, a complex governmental funding environment, and exposure to a broad array of macroeconomic conditions. Moody's will discuss the financial outlook for the higher education sector over the next two years and beyond. Within that context, they will review how they assess the financial health of individual institutions, which are better situated to thrive and which may struggle, and trends in capital funding strategies.

Planning Types: Resource Planning
Tags: Capital Funding, Capital Planning, Higher Ed in Society, Higher Ed Trends, Implementation, SCUP 2021 Annual Conference, Trends External to Higher Ed

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Conference Recordings

Published
July 13, 2021

2021 Annual Conference | July 2021

Strategic Plan Implementation in a VUCA Environment

By: Heather Murchison, Lakehead University

In this session, we'll share how Lakehead University developed a phased strategic approach to guide implementation of its strategic plan.

Abstract: Institutions are currently operating in a VUCA environment, requiring them to manage immediate pressures while still advancing long-term goals. In this session, we'll share how Lakehead University developed a phased strategic approach to guide implementation of its strategic plan. Come learn how a revised approach can serve as a foundation to support a community-informed strategic plan implementation in a VUCA world.

Institutions Mentioned: Lakehead University
Planning Types: Strategic Planning
Tags: Adaptable Plans, Engaging Stakeholders, Implementation, Modifying the Plan, Planning Processes, SCUP 2021 Annual Conference

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Planning Types

Challenges