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Planning for Higher Education Journal

Published
June 7, 2021

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Increasing Alumni Giving at HBCUs

Start by Broadening the Job Titles of Those Who Do the Asking

By reviewing historical perspectives and conducting current-day personal interviews, the authors researched ways to engage HBCU alumni in giving back to their alma maters.

From Volume 49 Number 3 | April–June 2021

Abstract: In higher education philanthropy, alumni giving is a tremendously vital aspect, especially for Historically Black Colleges and Universities (HBCUs). Throughout the history of alumni giving, though, HBCUs have not enjoyed the same success in soliciting and cultivating donations as Primarily White Institutions (PWIs) have. We compiled literature and conducted snowball sampling of private HBCU alumni to understand the motivations for giving or not to their alma maters.

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Example Plans

Published
April 6, 2021

Campus Heritage Preservation Plan

Private Baccalaureate College (North Carolina, United States)

This historically Black college developed its preservation plan for its historic core, in order to identify an overall preservation strategy and serve as the basis for all future conservation work.
Abstract: Bennett College, a historically Black private women's college founded in 1873, underwent two periods of growth in the 1920s and 1930s, resulting in a collection of handsome, Georgian Revival-style buildings sited around a rectangular quadrangle with double rows of oak and magnolia trees lining its east and west sides. Funding helped the college to develop a preservation plan for its 25-acre historic core, designated a Historic District on the National Register of Historic Places, in order to identify an overall preservation strategy and serve as the basis for all future conservation work.

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Example Plans

Published
April 6, 2021

Campus Heritage Preservation Plan

Private Doctoral/Research University (Georgia, United States)

Despite the historic significance of the buildings on this campus, little was known about aspects of their original appearance or previous alterations. The institution used Getty Campus Preservation funding to conduct archival research to document its historic resources, examine overall building conditions, and develop treatment guidelines.
Abstract: Together with Morehouse and Spelman Colleges (both also awarded Campus Heritage grants), Clark Atlanta is part of the Atlanta University Center (AUC), the largest consortium of historically Black institutions in the US. Clark Atlanta was formed in 1988 with the merger of Atlanta University, chartered in 1867, and Clark College, founded in 1877. Despite the historic significance of the buildings on the campus, little was known about aspects of their original appearance or previous alterations. Clark Atlanta conducted archival research to document its historic resources, examine overall building conditions, and develop treatment guidelines.

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Example Plans

Published
April 6, 2021

Campus Heritage Preservation Plan

Private Baccalaureate College (Louisiana, United States)

The historically Black institution used a Getty Campus Heritage grant to assemble detailed documentation on their historic buildings and landscape, which will serve as the basis for future rehabilitation projects.
Abstract:

A historically Black private college chartered in 1930, Dillard University occupies a unified, axially designed campus in the Beaux Arts tradition. The ten white brick buildings that comprise the historic campus surround a large open quadrangle delineated by two long rows of live oak trees, the Avenue of the Oaks. A grant will allow the university to assemble detailed documentation on their historic buildings and landscape, which will serve as the basis for future rehabilitation projects.

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Example Plans

Published
April 6, 2021

Campus Heritage Preservation Plan

Private Baccalaureate College (Georgia, United States)

The Campus Heritage grant allowed this historically Black institution to complete a campus preservation plan and, ultimately, to apply for National Historic Landmark Status.
Abstract: Spelman College, founded in 1881, is renowned for its long history of providing quality education for African American women to prepare them for leadership roles. The college campus consists of more than thirty-two acres and twenty-five buildings on the west side of Atlanta. Spelman's campus houses eleven buildings completed before 1927, several of which are included in the National Register of Historic Places designation Spelman shares with neighboring colleges. It is one of five institutions that make up the Atlanta University Center (AUC), the largest consortium of higher educational facilities for Black students in the world with a total population of 16,000 students. The Campus Heritage grant allowed Spelman to complete a campus preservation plan and, ultimately, to apply for National Historic Landmark Status.

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Example Plans

Published
March 5, 2021

Strategic Plan

Private Master’s College or University (Alabama, United States)

The university’s strategic plan details five broad goals with supporting strategies and measures for success. Focus centers on student success and leveraging technology for the 21st-century learning experience.

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Conference Presentations

Published
March 20, 2019

2019 Mid-Atlantic Regional Conference | March 2019

Branding and Design Strategies That Build STEM Career Awareness

This session will explore an integrated approach to planning, design, and branding an HBCU's new STEM facility, including carefully developed digital messaging, to encourage student awareness of STEM academic pathways and professional opportunities.
Abstract: The range of potential STEM careers is growing rapidly, yet people of color are underrepresented in STEM professions. New academic facilities can promote these careers through recruiting, retaining, and connecting with undergraduate talent. This session will explore an integrated approach to planning, design, and branding an HBCU's new STEM facility, including carefully developed digital messaging, to encourage student awareness of STEM academic pathways and professional opportunities. Come hear about strategies and lessons learned in working with architects, graphic designers, and digital content providers to develop this environment.

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ebook

Published
December 14, 2015

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Learning Space Design for the Ethnically Diverse Undergraduate Classroom

This pilot study was conducted to evaluate how space contributes to the learning outcomes of a demographically diverse class of students at Morgan State University, a Historically Black Institution.
Abstract: Recently, education researchers have emphasized the redesign of learning spaces to better accommodate pedagogical change. In particular, studies have found evidence of the relationship between the built environment and learning outcomes—however, no current studies have deliberately focused on the “minority majority” feature of America’s future student composition.

This pilot study was conducted to evaluate how space contributes to the learning outcomes of a demographically diverse class of students at Morgan State University, a Historically Black Institution. Based on the neurobiological literature on environmental enrichment, the authors hypothesized that an enriched learning environment will correlate with increased student activity (directed movement) and engagement (with other students, with room features) and result in significantly improved learning outcomes for an ethnically diverse student group.

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Planning for Higher Education Journal

Published
March 1, 2001

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“Roads Scholars”

Faculty’s Role in Student Recruitment

In this innovative program, faculty members take an active role.

From Volume 29 Number 3 | Spring 2001

Abstract: Universities, like other organizations, are affected by many interrelated influences and systems. In the early 1980s, because of its below average freshmen-to-sophomore year retention rates for an institution of its type, large developmental enrollment, and poor graduation rates, Louisiana State University and A & M (LSU) did not compare to other major state universities in terms of student success rates. Using a systems theory approach to analyzing the affect of inputs on outputs, this article describes the efforts that were made to transform the quality and completion rates of undergraduate students at LSU by changing the criteria for the admission of new freshmen.

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