Planning for Higher Education Journal

Increasing Alumni Giving at HBCUs

Start by Broadening the Job Titles of Those Who Do the Asking
Journal Cover
From Volume 49 Number 3 | April–June 2021
By Stevie L. Lawrence II, PhD, and Antwon D. Woods, PhD
Planning Types: Resource Planning

In higher education philanthropy, alumni giving is a tremendously vital aspect, especially for Historically Black Colleges and Universities (HBCUs). Throughout the history of alumni giving, though, HBCUs have not enjoyed the same success in soliciting and cultivating donations as Primarily White Institutions (PWIs) have. We compiled literature and conducted snowball sampling of private HBCU alumni to understand the motivations for giving or not to their alma maters.

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