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Branding and Design Strategies That Build STEM Career Awareness

Published 2019
Presented by Paul Harney, Katie Janson, Cassandra Robinson
Planning Types: Campus Planning

The range of potential STEM careers is growing rapidly, yet people of color are underrepresented in STEM professions. New academic facilities can promote these careers through recruiting, retaining, and connecting with undergraduate talent. This session will explore an integrated approach to planning, design, and branding an HBCU's new STEM facility, including carefully developed digital messaging, to encourage student awareness of STEM academic pathways and professional opportunities. Come hear about strategies and lessons learned in working with architects, graphic designers, and digital content providers to develop this environment.

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