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Trends for Higher Education

Published
November 14, 2025

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Trends for Higher Education | The Student Voices Edition

This special issue of Trends describes student perspectives on four trends featured in recent issues of Trends for Higher Education: AI, personal finances, enrollment and attrition, and international students. Learn more about the opinions, reactions, and perspectives students have about these critical topics, preparing your institution to engage with your students in a more informed way.
Abstract: Integrated planning leverages stakeholder insights and knowledge to make better, more informed decisions. No stakeholder is more important than our students, which is why we’re releasing a special issue of Trends focusing on their perspectives.

This Trends for Higher Education: The Student Voices Edition describes student perspectives on four trends featured in recent issues of Trends for Higher Education. Campus Sonar, a social listening firm, collected data from social platforms like Reddit and X to analyze what students are saying about artificial intelligence, their personal finances, enrollment and attrition decisions, and international students.

Learn more about the opinions, reactions, and perspectives students have about these critical issues, preparing your institution to engage with your students in a more informed way.

Use this report to:
  • Inform your student stakeholder engagement strategies
  • Develop questions for student surveys and focus groups
  • Benchmark against findings from your student stakeholder engagement efforts
  • Add context to what you’ve learned about your students and their perspectives

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Planning for Higher Education Journal

Published
July 16, 2025

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Keeping the Focus Month by Month

Improve Stakeholder Engagement and Outcomes with a Goal Communications Calendar

By strategically aligning monthly communications with its institutional goals, Muskegon Community College increased its connection with students, employees, and the community while reinforcing a shared sense of ownership.

From Volume 53 Number 3 | April–June 2025

Abstract: Muskegon Community College’s (MCC) Goal in Focus communications program reshaped stakeholder engagement and strengthened institutional alignment, driving more effective strategic outcomes. Grounded in the Society for College and University Planning’s Integrated Planning Competencies, our approach fostered a planning culture that is transparent, adaptable, and collaborative. By strategically aligning monthly communications with its institutional goals, MCC increased engagement with students, employees, and the community while reinforcing a shared sense of ownership. A goal-focused communications calendar enriches sustainability, builds relationships, strengthens alignment, and improves preparedness for change.

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Conference Presentations

Published
July 23, 2024

Visioning for Campus Planning to Enhance the Student Experience

This student panel will exchange ideas on the impacts of capital planning in three phases: on campus today, at graduation, and ten years in the future. An educator and design expert will join students from Philadelphia-based institutions to share their perspectives on how short and long-term visioning for campus planning can create more engaging, inclusive, and impactful student experiences.
Abstract: This student panel will exchange ideas on the impacts of capital planning in three phases: on campus today, at graduation, and ten years in the future. An educator and design expert will join students from Philadelphia-based institutions to share their perspectives on how short and long-term visioning for campus planning can create more engaging, inclusive, and impactful student experiences. Planners are considering the experiences students seek while on campus, and how perceived impressions differ from the reality of renovations. This interactive discussion will offer live feedback on trends and issues around recruitment, retention, campus culture, and sense of belonging.

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Report

Published
July 3, 2024

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When City Parks Are Your Quad

Urban Campus Planning for Safety and Well-Being

This is a SCUP Fellow Research Project Final Report for the 2022–2023 program. This report explores how the urban campus can best support student development in a safe, yet open environment.
Abstract: How can the campus best support student development in a safe, yet open environment? On an urban campus, these concerns are intensified: There is much more localized activity for students to engage with in their city environment, and many more stakeholders influence how the institution can assert itself in that environment.

In this 2022-2023 SCUP Fellow research report, Joel Pettigrew reflects on how campus edge dynamics and student sense of security play out at several urban campuses. Pettigrew weaves together his operational understanding of campus life with a design understanding of how planners and architects approach the campus to explore how these “two languages” inform student security and well-being, and notes in conclusion that there are many research threads yet to follow.

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Example Plans

Published
January 5, 2024

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Example Plans

Published
November 13, 2023

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Example Plans

Published
June 30, 2023

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Planning for Higher Education Journal

Published
June 29, 2023

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What Is Your Crisis ‘What If’?

Create a Sustainable Approach to Emergency Response Planning

The Medical College of Wisconsin planned strategically, engaged executive leadership, and operationalized an Administrative Response Team to navigate critical incidents impacting the university.

From Volume 51 Number 3 | April–June 2023

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Planning for Higher Education Journal

Published
May 23, 2023

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Quickly Building a Bridge

Use an Institutional Effectiveness Planning Model to Drive Strategic Planning

Executive leadership changes at Northern Michigan University led the interim president, interim provost, and Board of Trustees to call for a bridge plan to clearly articulate strategic work happening throughout campus. This article describes how the university was able to develop an interim strategic plan with broad campus engagement in less than half a year.

From Volume 51 Number 3 | April–June 2023

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