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Planning for Higher Education Journal

Published
April 1, 1998

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Dealing With the Press

From Volume 26 Number 3 | Spring 1998

Abstract: Book review of Truth and Consequences: Colleges and Universitites Meet Public Crises, by Jerrold Footlick. ACE/Oryx Press, 1997. 192 pages. ISBN 0-89774-970-7. Pull quotes: "The press is not likely to change how it operates, so universities need to learn how to deal with the media more skillfully."

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Planning for Higher Education Journal

Published
April 1, 1998

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Marketing Intangible Services

From Volume 26 Number 3 | Spring 1998

Abstract: Book review of Selling the Invisible: A Field Guide to Modern Marketing, by Harry Beckwith. Warner books, 1997. 250 pages. ISBN 0-446-52094-2. Pull quotes: "In services, you are asking a person to make a purchase decision about something he or she cannot see, hear, taste, or feel."

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Planning for Higher Education Journal

Published
April 1, 1998

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How Much Does Distance Education Really Cost?

From Volume 26 Number 3 | Spring 1998

Abstract: Book reviews of Using Financial Information in Continuing Education: Accepted Methods and New Approaches, by Gary Matkin. AMerican Council on Education and Oryx Press, 1997. 309 pages. ISBN 0-89774-941-3. (and) The Costs and Economics of Open and Distance Learning, by Greville Rumble. Kogan Page Ltd., 1997. 224 pages. ISBN 0-7494-1519-3. Pull quotes: These approaches to learning require institutions to develop academic offerings in response to market forces, to make risky investments to support programs, and to keep costs as low as possible.

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Planning for Higher Education Journal

Published
January 1, 1998

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Before the IRS Comes to Inspect

From Volume 26 Number 2 | Winter 1997–1998

Abstract: Book Review: The Tax Law of Colleges and Universities, by Bertrand Hardind Jr. John Wiley & Sons, 1997. 384 pages. ISBN 0-471-15939-5.

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Planning for Higher Education Journal

Published
December 7, 1997

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Recovering from Sputnik

What should colleges do with their outmoded science buildings?

From Volume 26 Number 2 | Winter 1997–1998

Abstract: Many institutions are coping with outmoded science buildings constructed in the post-Sputnik era. The mechanical systems in many of these structures are failing, the designs are fairly inflexible, and the costs of renovation or new construction are high. However, institutions have little choice; current needs simply cannot be addressed by existing structures. Given this reality, the pros and cons of minor renovations, extensive renovations, and new construction are evaluated.

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Planning for Higher Education Journal

Published
December 1, 1997

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Higher Education: America’s Vital Investment

It’s enormously productive and beneficial. And it pays for itself. University leaders should stop being so defensive.

From Volume 26 Number 2 | Winter 1997–1998

Abstract: Asserts that campus officials have spent too much time apologizing for higher education’s costs, when instead they should be marshalling evidence to demonstrate the very real returns investment in higher education has for society and for individuals. Reviews recent research on higher education and productivity and stresses the contribution colleges and universities have made to the development of physical capital and an educated workforce. Higher education is expensive, and in many cases its benefits are not immediate; yet the author contends that ultimately, institutions of higher education pay for themselves.

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Planning for Higher Education Journal

Published
December 1, 1997

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Is God Making an Academic Comeback?

From Volume 26 Number 2 | Winter 1997–1998

Abstract: Book Review: The outrageous Idea of Christian Scholarship, by George Marsden. Oxford University Press, 1997. 119 pages. ISBN 0-19 510565-6.

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