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A framework that helps you develop more effective planning processes.
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Challenges
Discussions and resources around the unresolved pain points affecting planning in higher education—both emergent and ongoing.
Common Challenges
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Learning Resources
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- Planning Types
Planning Types
Focus Areas
-
A framework that helps you develop more effective planning processes.
- Challenges
Challenges
Discussions and resources around the unresolved pain points affecting planning in higher education—both emergent and ongoing.
Common Challenges
- Learning Resources
Learning Resources
Featured Formats
Popular Topics
- Conferences & Programs
Conferences & Programs
Upcoming Events
- Community
Community
The SCUP community opens a whole world of integrated planning resources, connections, and expertise.
Get Connected
Give Back
-
Access a world of integrated planning resources, connections, and expertise-become a member!
Planning for Higher Education Journal
Marketing Intangible Services
From Volume 26 Number 3 | Spring 1998By Thomas HayesBook review of Selling the Invisible: A Field Guide to Modern Marketing, by Harry Beckwith. Warner books, 1997. 250 pages. ISBN 0-446-52094-2. Pull quotes: "In services, you are asking a person to make a purchase decision about something he or she cannot see, hear, taste, or feel."
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