Learning Resources

Abstract: Institutions around the world use various social channels—blogs, Twitter, Facebook, YouTube, and many others—as an integral part of campaigns designed to achieve important outcomes. This article describes some of what the author has learned about using social media as part of a campaign. It also presents three abridged case studies from the book Social Works: How #HigherEd Uses #SocialMedia to Raise Money, Build Awareness, Recruit Students and Get Results (EDUniverse Media 2013):
- College of William & Mary: High school seniors and their families see countless mailings from admissions offices across the country that lack individual impact. Admissions leaders at the College of William & Mary knew this when they tackled a project to create new undergraduate recruitment materials. They needed a solution that stood out from the competition, had immediate visual impact, and drove traffic to the college website. Enter the Ampersandbox, launched in August 2011. This unique campaign concept tells stories about William & Mary through highly interactive print and web components while allowing visitors to share their own stories.
- Florida State University: Three months of planning doesn’t sound long enough to prepare a 36-hour fund-raising campaign to raise $161,000. Yet this was the challenge that faced Florida State University’s then-director of annual giving Chad Warren and his staff of two fund-raisers in 2011. In January 2012, FSU’s annual giving team surpassed that goal and reached $186,000 while attracting hundreds of new donors. This was the “Great Give,” FSU’s first online-only campaign—and its foundation was social media.​
- Missouri University of Science and Technology: When a crisis hits, social media can deliver important messages to many audiences at a rapid pace. However, with all the messaging that occurs on multiple channels, the atmosphere appears ripe for confusion. How can a university or college break through the virtual noise and make sure its constituents are receiving important emergency messages? On May 12, 2011, a remarkable example of social media crisis management began to unfold at Missouri University of Science and Technology when an active shooter drove onto the campus.

Abstract: This article describes planning and design processes between architect and client for renovations and additions to the Brault Administration Building at Northern Virginia Community College (NOVA) in Annandale, Virginia, a Washington, DC, suburb. Highlighting sustainability through adaptive reuse, this article describes in detail logistical planning for temporary relocation of building occupants, as well as collaborative communication between NOVA officials and architects for achieving design objectives. This article also details the scope of renovations and square footage added to this 1980s-era structure and references Leadership in Energy & Environmental Design (LEED), including sustainable practices for obtaining and disposing of building materials. The overall message conveyed by this renovation project is the importance of collaborative communication in terms of both planning and design, which can also offer new paradigms for building modernization and reuse at other community college campuses.

Abstract: Chronic disease is rapidly diminishing the health of our nation as rates of serious physical and psychological conditions such as cancer, heart disease, diabetes, depression, and emotional stress continue to rise. The urban agricultural movement is one strategy that has demonstrated promise in combating the increasing costs of chronic disease related to poor health behaviors. A half-acre urban farm is developed on a medical university campus and thrives in spite of an uncertain economic climate and skepticism among some stakeholders. Details related to planning, programming, and sustainability are described and successes as well as challenges are highlighted in this case study that might serve as a template for others seeking to develop campus gardens.

Abstract: Member colleges of the Georgia Independent College Association sought to ease the burdens frequently associated with transferring among institutions by partnering with the technical college sector to create a single articulation agreement. The articulation agreement addresses students who may have only taken a few courses or received an associate’s degree at a Georgia technical college. The articulation agreement was created in response to Governor Deal’s request to focus on improving college completion rates without sacrificing educational quality. This unique partnership among private, not-for-profit institutions and the state’s technical colleges can serve as a model for other states.

Abstract: Most colleges and universities have well-developed strategic plans. But these plans may not be helpful if there is a sudden or unexpected leadership transition or crisis. Sadly, succession planning is the least understood and practiced form of planning in higher education. This neglect often results in leadership crises, confusion in leadership, disorganized search and transition processes, and a lack of appropriate professional development. This article provides a clear explanation of the meaning and purpose of succession planning as well as a guideline and process for implementing succession planning in any institution of higher education.

Abstract: While universities recognize the need for change, establishing an environment conducive to change requires time and movement through stages. In this article, I examine different tools and processes that can pave the way for innovation or change. These processes became evident in my research on the emergence of an interdisciplinary policy school jointly established on two campuses where previous models did not exist. The change came about because there was a confluence of forces that promoted it; these factors were strong enough to negate the barriers. There were key actions undertaken by the universities that promoted the change, including systematic program review, university-wide integrated planning, the appointment of an executive sponsor who had social and political capital, and the establishment of a “grassroots” working committee comprising faculty who were passionate about the initiative. However, there were equally important practices and policies that hindered the movement forward; these included institutional procedures that required multiple levels of approval in a lock-step process and the many facets of resistance to change. For universities contemplating a change agenda, the implementation of some of these processes and tools could potentially be beneficial in moving forward.

Abstract: Over the course of two years, The New School, a New York City university established in 1919 by philosopher John Dewey and other prominent Progressive Era scholars, partnered with the Stevens Institute of Technology, a private research university in Hoboken, New Jersey, founded in 1870. The partnering universities entered—and were selected as one of 20 finalists of—a biannual, international competition among higher education institutions to design and build an energy-efficient house. Typically, the competition draws significant public attention because of its focus on showcasing innovative technologies to advance energy savings. (All 20 finalist houses—this time, including the New School–Stevens “Empowerhouse”—are displayed on the National Mall in Washington, DC.) As well, the competition spurs innovation among students and provides an extraordinary “real-world” educational experience. Five of us who worked on this project discuss the challenges and benefits of an inter-institutional approach that also centered on collaboration with multiple community partners including Habitat for Humanity of Washington, DC, several DC government agencies, and community-based organizations in the DC neighborhood of Deanwood, where the competition house would ultimately be relocated and reconstructed as a two-family Habitat for Humanity residence. The project involved more than 200 students over a multiyear period working on and employing their academic preparation in areas including community engagement, advocacy, mechanical engineering, civil engineering, environmental policy, sustainability management, fashion design, lighting design, organizational change management, urban policy, environmental studies, architecture, and product design.