Learning Resources

Abstract: Sustainable management of college and university campuses enhances learning and exposes students to the challenges and opportunities they will face upon graduation. There are many technologies and measures that can lead colleges and universities toward a more sustainable path. Taken together, the contributions in this issue of the journal clearly demonstrate that it is possible for colleges and universities to meet the needs of their current and future generations of students. But the question remains whether they will be able to meet those needs and do so in a manner that does not prevent others, outside their institutions, from meeting their future needs. This is really about institutional change, and without a shift in personal and institutional values these options will not become the default practice instead of the optional alternative. Moving higher education onto a sustainable trajectory requires that administrators, trustees and staff, faculty, and students participate in a transparent process of setting goals and implementing them. Planners have the opportunity to become the true visionaries of higher education who help faculty and administrators combine teaching, research, and campus management into a higher level of learning for our students as our example leads society toward a sustainable future.

Abstract: Four distinct waves can be discerned in the history of American higher education. The 85 years before the Civil War were characterized by the founding of hundreds of liberal arts colleges. The post–Civil War era saw the majority of these small colleges disappear, replaced by public land-grant schools. Around the turn of the last century, the giants of American industry led the founding of the great private research universities. The term "megaversity" entered the American lexicon after World War II, when thousands of returning GIs swelled the ranks of higher education; the second half of the 20th century also witnessed the proliferation of community colleges. The fifth great wave is now breaking, with for-profit competition and revolutionary teaching technologies among its main characteristics.

Abstract: Recruiting and retaining women and minority faculty members is a particularly challenging workforce development issue facing many universities. This article summarizes current literature and the results of a survey of selected institutions to gauge responses to this challenge. All the survey respondents indicated that recruitment of women and minority candidates has been problematic, that retention problems vary, and that job placement is difficult and can negatively influence the recruitment and retention of women and minority faculty members. Job placement for partners has been most difficult for those universities located in small- to mid-sized cities. A variety of programs have been attempted to alleviate problems of recruitment and retention.

Abstract: The quality of campus life in large universities has declined over the years as faculty have given up responsibility for student life outside the classroom and institutions have become ever more bureaucratized. To solve this problem, universities should establish systems of small, decentralized academic communities modeled ultimately on the residential colleges of the Universities of Oxford and Cambridge. In the United States, Harvard and Yale Universities first adopted this residential college model in the 1930s, and it is now spreading to many institutions, public and private, large and small.

Abstract: First, I will explain what I consider to a brand to be. This will give me a framework to look forward to the possible futures of the college or university brand. I will summarize some key trends facing your target consumers: future students and the employers of those students and come to some obervations about the realtionship between our brands and these "consumers". I will then illustrate some of this thinking with a real example where I have, in recent months, been able to work with a small collee in Portland to try to out some of this thinking and help create a University Brand.

Abstract: Asserts that planning is a tool, not a replacement for sound campus management. Using three case studies, two at Tufts University and one at Dean College, the author provides commentary on the usefulness of formal participatory planning in effecting change. In one instance, formal participatory planning was used, in the second it was avoided, and in the third, it was partially employed. Concludes with a reflection on the lessons that may be drawn from each of these examples.

Abstract: In this article, we discuss a method for developing and writing scenarios for a college or university. We begin by reviewing the general literature on scenarios; we then detail a scenario development project at Arizona State University. This project, conducted in 1988–89, was Arizona State University's first institution-wide, futures-based planning and scenario development effort. The focus of the project for Arizona State University was planning and programming for affirmative action. An outside consultant facilitated the group-process portion of the project and instructed university staff in scenario development. Staff in the university's Office of Institutional Analysis then developed and wrote a set of three scenarios to guide the university's affirmative action programming and planning during the decade of the nineties.