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Your Higher Education Planning Library

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Planning for Higher Education Journal

Published
October 1, 1995

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Mission Statements: One More Time

By: Don Detomasi

Done differently, these statements can be more useful to planning.

From Volume 24 Number 1 | Fall 1995

Abstract: Contends that concise, specific, and operationally useful mission statements are integral to campus planning. As products, institutional mission statements set objectives for planning and are valuable marketing and public relations tools. As process, mission statements represent a range of voices and institutional concerns. The author claims both aspects of mission statements are essential.

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Planning for Higher Education Journal

Published
July 1, 1995

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Marketing as Strategic Behavior

By: David Brodigan

From Volume 23 Number 4 | Summer 1995

Abstract: Book review: Strategic Marketing for Educational Institutions, by Philip Kotler and Karen F. A. Fox. Second edition. Prentice-Hall, 1995. 474 pages. ISBN 0-13-668989-2.

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Planning for Higher Education Journal

Published
July 1, 1995

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Statewide Planning During Declining State Support

By: Gertrude M. Eaton,Javier Miyares,Ruth Carlson Robertson

Hard times may require a different approach to decision making.

From Volume 23 Number 4 | Summer 1995

Abstract: Subtitles: The storm begins; Push comes to shove; What made it possible; And then the backlash; Pull quotes: "Across the country higher education support is being squeezed out." "Governor Schaefer was not happy." "The entire network was stunned by the rapidity with which the Regents acted." "Good data were a critical factor."

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Planning for Higher Education Journal

Published
July 1, 1995

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The Neglected Campus Landscape

By: Mike Van Yahres,Syd Knight

New forces are ruining many college landscapes. A novel planning activity can help halt the erosion.

From Volume 23 Number 4 | Summer 1995

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Planning for Higher Education Journal

Published
July 1, 1995

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The New Legal Enviroment of Higher Education.

By: Steven G. Poskanzer

From Volume 23 Number 4 | Summer 1995

Abstract: Book review: The Law of Higher Education, third edition, by William Kaplin and Barbara Lee. Jossey-Bass, 1995. 1056 pages. ISBN 0-7879-0052-4.

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Planning for Higher Education Journal

Published
July 1, 1995

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The New World of Information Design

By: Laura Saunders

From Volume 23 Number 4 | Summer 1995

Abstract: Book review: The Nondesigner's Design Book: Design and typographic Principles for the Visual Novice, by Robin Williams. Peachpit Press, 1994. 144 pages. ISBN 1-56609-159-4.

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Planning for Higher Education Journal

Published
July 1, 1995

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The Vision Thing in Higher Education

By: George C. Keller

How vital-really-is vision to planners and education leaders?

From Volume 23 Number 4 | Summer 1995

Abstract: Subtitles: Phooey on vision; The new demands; Vision's key ingredients; Misconceptions and fallacies; An emotional lever for change. Pull quotes: "Human beings have been provided with two kinds of vision." "The caretaker view of college leadership has become a perilous one." "How can a university decentralize and still have a coordinated effort?" "The vision must have a tangible outcome." "Colleges lack sufficient powers of social invention." "Visions speak to our entire selves.

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Planning for Higher Education Journal

Published
July 1, 1995

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Creating Landmark Campuses in Colorado

By: John Prosser

From Volume 23 Number 4 | Summer 1995

Abstract: Book Review: Modernism at Mid-Century: The Architecture of the U.S. Air force Academy, edited by robert Bruegmann. University of Chicago press, 1995. 200 pages. ISBN 02326-07693-8

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Planning for Higher Education Journal

Published
July 1, 1995

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To Enhance Learning While Reducing Costs

By: Gerald Graff,Michael Berube

From Volume 23 Number 4 | Summer 1995

Abstract: Viewpoint Subtitles: Reuniting the campus fragments; A more common touch. Pull quotes: "Course overlap is sanity itself compared with the absurdity of program duplication." "Imagine a campus that devoted one day a week to very large events."

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Planning for Higher Education Journal

Published
July 1, 1995

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Forget Goals, Try Scenarios

By: David R. Hornfischer

From Volume 23 Number 4 | Summer 1995

Abstract: Book Review: Living Without a Goal, by James Ogilvy. Doubleday, 1995. 201 pages. ISBN 0-385-41799-3.

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