- Planning Types
Planning Types
Focus Areas
-
A framework that helps you develop more effective planning processes.
- Challenges
Challenges
Discussions and resources around the unresolved pain points affecting planning in higher education—both emergent and ongoing.
Common Challenges
- Learning Resources
Learning Resources
Featured Formats
Popular Topics
- Conferences & Programs
Conferences & Programs
Upcoming Events
- Community
Community
The SCUP community opens a whole world of integrated planning resources, connections, and expertise.
Get Connected
Give Back
-
Access a world of integrated planning resources, connections, and expertise-become a member!
- Planning Types
Planning Types
Focus Areas
-
A framework that helps you develop more effective planning processes.
- Challenges
Challenges
Discussions and resources around the unresolved pain points affecting planning in higher education—both emergent and ongoing.
Common Challenges
- Learning Resources
Learning Resources
Featured Formats
Popular Topics
- Conferences & Programs
Conferences & Programs
Upcoming Events
- Community
Community
The SCUP community opens a whole world of integrated planning resources, connections, and expertise.
Get Connected
Give Back
-
Access a world of integrated planning resources, connections, and expertise-become a member!
Planning for Higher Education JournalMarketing as Strategic Behavior
From Volume 23 Number 4 | Summer 1995By David BrodiganBook review: Strategic Marketing for Educational Institutions, by Philip Kotler and Karen F. A. Fox. Second edition. Prentice-Hall, 1995. 474 pages. ISBN 0-13-668989-2.
MEMBERS ONLY
Attention Members: Log in to access this item.Not a member? Join now to access this article and all journal articles for free.
- Planning Types
Planning Types
-
A framework that helps you develop more effective planning processes.
- Challenges
Challenges
- Learning Resources
Learning Resources
- Conferences & Programs
Conferences & Programs
- Community
Community
-
Access a world of integrated planning resources, connections, and expertise-become a member!
-
