Planning for Higher Education Journal

Mission Statements: One More Time

Journal Cover
From Volume 24 Number 1 | Fall 1995
By Don Detomasi

Contends that concise, specific, and operationally useful mission statements are integral to campus planning. As products, institutional mission statements set objectives for planning and are valuable marketing and public relations tools. As process, mission statements represent a range of voices and institutional concerns. The author claims both aspects of mission statements are essential.

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