Learning Resources

A Practical Guide to Strategic Planning in Higher Education

Second Edition, with New and Updated Content

By: Karen E. Hinton, PhD

A resource for anyone engaged in college or university strategic planning, and an excellent primer for planning committees. This second edition also contains new strategies for using an institution’s strategic plan during times of institutional upheaval, and additional techniques for jump-starting various parts of the planning process.

Abstract: A Practical Guide to Strategic Planning in Higher Education is a resource for anyone engaged in college or university strategic planning; it is also an excellent primer for planning committees. Using clear definitions, practical tips, and examples drawn from actual situations, this short book acts as a manual for both experienced planners and those who are new to the process. This second edition also contains new strategies for using an institution’s strategic plan during times of institutional upheaval, and additional techniques for jump-starting various parts of the planning process.

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Teetering on the Demographic Cliff, Part 3

Different Conditions Require a Different Kind of Planning

By: Bryan C. Harvey, EdD

Higher education has faced major changes for some time—COVID-19 accelerated that volatility—and now we’re anticipating the demographic downslope in student enrollment. How and when should institutions mobilize for the difficult work of planning in the face of wrenching change?

From Volume 50 Number 2 | January–March 2022

Abstract: Part 1 of this series described a major contraction in the pool of college-going 18-year-olds that will reverse decades of growth and stability for higher education. Part 2 explored how we can shape a planning context that supports success in the coming 10 or 20 years. Part 3 suggests how our approach to planning must shift to prepare for abrupt change.

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Teetering on the Demographic Cliff, Part 2

Turning Away from the Challenge Is the Riskiest Strategy of All

By: Bryan C. Harvey, EdD

Higher education has faced major changes for some time—COVID-19 accelerated that volatility—and now we’re anticipating the demographic downslope in student enrollment. How and when should institutions mobilize for the difficult work of planning in the face of wrenching change?

From Volume 50 Number 1 | October–December 2021

Abstract: Part 1 of this series described a major contraction in the pool of college-going 18-year-olds that will reverse decades of growth and stability for higher education. Drawing on the path-breaking analysis of Carleton College economist Nathan Grawe, it outlined how widespread but variable the change will be, and discussed some of the effects—on enrollment, revenue, facilities, staffing, and more—for which colleges and universities should be preparing. This Part 2 explores these implications: How can we shape a planning context that supports success in the coming 10 or 20 years? What attitudes and skillsets will remain useful, and what may need to change?

Planning Types: Strategic Enrollment Management Planning
Tags: Cost of Higher Ed, COVID-19, Demographics, Enrollment Management, Funding, Resiliency, Shrinking Pool of Potential Students, Student Demographics, Trends External to Higher Ed, US

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Webinar Recordings

Published
December 9, 2021

How Assessment Can Improve Your Campus’s Active Learning Spaces

By: David M. Zaiser, HDR | Shannon Dowling, Ayers Saint Gross | Alice Donlan, University of Maryland | Hilary Gossett, University of Maryland | Jeffrey Ashley, Jefferson (Philadelphia University + Thomas Jefferson University)

Come join us for an engaging and interactive session that will provide you with critical, campus-tested planning tools that you can use in your own classroom assessment to improve your campus learning environment.

Abstract: Higher education planners recognize the crucial role that active learning spaces play in improving student outcomes, but identifying the specific characteristics that make these environments most beneficial for student success is still an evolving process. Representatives from two institutions—one private, the other public—will share their experiences and highlight the planning tools they use to assess active learning spaces aimed at powering student gains. Come join us for an engaging and interactive session that will provide you with critical, campus-tested planning tools that you can use in your own classroom assessment to improve your campus learning environment. This webinar was brought to you by the SCUP Mid-Atlantic region.

Institutions Mentioned: Thomas Jefferson University, University of Maryland-College Park
Planning Types: Campus Planning
Tags: Active Learning Environments, Analyzing Stakeholders, Assessment / Analytics, Facilities Assessment, Facilities Planning, Learning Environments, Space Assessment

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Teetering on the Demographic Cliff, Part 1

Prepare Now for the Challenging Times Ahead

By: Bryan C. Harvey, EdD

A long-term decline in birth rates raises fundamental planning questions for higher education as the pool of 18-year-olds contracts after 2025. How can planners and leaders use the time we have to prepare for some of the most wrenching changes in a generation?

From Volume 49 Number 4 | July–September 2021

Abstract: A long-term decline in birth rates raises fundamental planning questions for higher education as the pool of 18-year-olds contracts after 2025. This Planning for Higher Education series explores how planners and leaders can use the time we have to prepare for some of the most wrenching changes in a generation. This article, Part 1, surveys the planning horizon as we emerge from COVID-19 and describes the challenges ahead. Part 2 considers specific planning strategies institutions can adopt to meet the challenge. Part 3 tackles perhaps the most daunting challenge: how to mobilize institutions to actually do what needs to be done, however inconvenient (or worse) that may be.

Planning Types: Strategic Enrollment Management Planning
Tags: Cost of Higher Ed, COVID-19, Demographics, Enrollment Management, Funding, Resiliency, Shrinking Pool of Potential Students, Student Demographics, Trends External to Higher Ed, US

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Conference Recordings

Published
July 15, 2021

2021 Annual Conference | July 2021

Don’t Get Me Started

Launching Integrated Planning Through Crises and Change

By: Brian Berry, University of Arkansas at Little Rock | Erin Finzer, University of Arkansas at Little Rock

This session will address the university's setbacks, challenges, opportunities, and solutions in launching a shoestring integrated planning process amidst multiple crises.

Abstract: In the midst of post-COVID enrollment and financial troubles the University of Arkansas at Little Rock learned to leverage planning and accreditation to build community and resilience. This session will address the university's setbacks, challenges, opportunities, and solutions in launching a shoestring integrated planning process amidst multiple crises: retrenchment, restructuring, leadership changes, an accreditation visit, COVID, and new enterprise resource planning (ERP) software. Find out how your institution can apply out concrete, low-cost, real-life strategies for initial integrated planning initiatives as well as respond to common setbacks and pitfalls in a VUCA context.

Institutions Mentioned: University of Arkansas at Little Rock
Planning Types: Academic Planning
Tags: Accreditation, Alignment, Change Management, COVID-19, Disruptive Change, Engaging Stakeholders, Organizational Change, Planning Processes, Planning Technology, Professional Development, Resiliency, SCUP 2021 Annual Conference, SWOT Analysis

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Conference Recordings

Published
July 14, 2021

2021 Annual Conference | July 2021

Using SCUPs Campus Facilities Inventory (CFI) to Inform Your Integrated Planning

By: Allan Donnelly, brightspot strategy | Elliot Felix, brightspot strategy | Wayne Bottomley, California Institute of Technology | Monique Mackenzie, University of Minnesota-Twin Cities | Lora Strigens, Marquette University | Neil Sullivan, The Pennsylvania State University | Cynthia Wilder, Morgan State University

In this session, we will explore some of the findings from the 2021 CFI benchmarking and hear from a panel of institutions about changes they are making and using CFI data to inform their planning efforts.

Abstract: As colleges and universities plan for the future, they now confront unprecedented technological, demographic, social, and economic change. So, SCUP created the next generation of its Campus Facilities Inventory (CFI) to help leaders see how their campus compares to national benchmarks and understand how things might change in the future. In this session, we will explore some of the findings from the 2021 CFI benchmarking and hear from a panel of institutions about changes they are making and using CFI data to inform their planning efforts.

Planning Types: Campus Planning
Tags: Benchmarking, Campus Master Planning, Data, Facilities Assessment, Facilities Planning, Higher Ed Trends, Original Research, SCUP 2021 Annual Conference

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Conference Recordings

Published
July 13, 2021

2021 Annual Conference | July 2021

SCUP Fellow Presentation | Peripheral Vision

Planning and Designing Diverse, Equitable, and Inclusive Learning Environments

By: Shannon Dowling, 2020–21 SCUP Fellow, Ayers Saint Gross | Eve Klein, CUNY Graduate School and University Center

Gain an early view of a yearlong study into creating a set of metrics for campus planners and facility designers to assess physical space on campus in support of the strategic planning values of diversity, equity, and inclusion.

Abstract: Gain an early view of a yearlong study into creating a set of metrics for campus planners and facility designers to assess physical space on campus in support of the strategic planning values of diversity, equity, and inclusion. We'll review common themes found in strategic plans across institutional typologies and contributing research and studies on the topic. Student input on belonging, including a student design competition, provide thought starters to institutions in the form of scalable vignettes. The vignettes, alongside a developing list of criteria and metrics around campus environments, including outdoor space, building entries, public study and lounge space, formal instructional environments, research labs, and residence halls, will provide a roadmap for translating diversity, equity, and inclusion from core values and strategic themes to impactful, informed, and authentic physical projects.

Planning Types: Campus Planning
Tags: Accessibility, Diversity Equity and Inclusion (DEI), Facilities Assessment, Facilities Design, Facilities Planning, Learning Environments, SCUP 2021 Annual Conference, Student Experience

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Conference Recordings

Published
July 13, 2021

2021 Annual Conference | July 2021

A New Plan for Building Green

By: Casey Collins, Duke University | Leanora Paniccia, Atelier Ten

This session will focus on the next step in the evolution of green building and provide a comprehensive sustainability framework for responsible development with a holistic view of the campus and community wellbeing.

Abstract: LEED is not always suited to campus-wide, long-term perspectives on building development and carbon emissions reductions. It can often result in a more expensive process that misses the mark on achieving realized savings, leading universities to shift away from LEED. This session will focus on the next step in the evolution of green building and provide a comprehensive sustainability framework for responsible development with a holistic view of the campus and community wellbeing. Come learn how you can use this improved planning process for green building by outlining rigorous sustainable design standards and integrating operational tracking to examine facility performance.

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Conference Recordings

Published
July 12, 2021

2021 Annual Conference | July 2021

Building a Path Forward

Overcoming Pandemic Impacts on HBCUs

By: Anthony Brown, United Negro College Fund Inc | Troy Glover, DLR Group | Logan Hampton, Lane College | Yogesh Saoji, DLR Group | Leroy Staggers, Morris College

United Negro College Fund and HBCU college leaders will examine enrollment, instruction, student success, historic preservation, and fundraising in a post-pandemic world and explore how we can transform these challenges into successes.

Abstract: HBCUs have a tradition of providing affordable, culturally accessible higher education to minority and first-generation students as they support disadvantaged communities. The evolution of planning, partnerships, and pedagogy at HBCUs provides lessons for any stressed institution. United Negro College Fund and HBCU college leaders will examine enrollment, instruction, student success, historic preservation, and fundraising in a post-pandemic world and explore how we can transform these challenges into successes. Join the panel for an engaging discussion about physical, academic, financial, and operational strategies for reshaping and strengthening HBCUs and apply lessons learned to address diversity, equity, and inclusion at your institution.

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Planning Types

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