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ebook

Published
July 21, 2022

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A Practical Guide to Strategic Planning in Higher Education

Second Edition, with New and Updated Content

A resource for anyone engaged in college or university strategic planning, and an excellent primer for planning committees. This second edition also contains new strategies for using an institution’s strategic plan during times of institutional upheaval, and additional techniques for jump-starting various parts of the planning process.
Abstract: A Practical Guide to Strategic Planning in Higher Education is a resource for anyone engaged in college or university strategic planning; it is also an excellent primer for planning committees. Using clear definitions, practical tips, and examples drawn from actual situations, this short book acts as a manual for both experienced planners and those who are new to the process. This second edition also contains new strategies for using an institution’s strategic plan during times of institutional upheaval, and additional techniques for jump-starting various parts of the planning process.

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Blog Post

Published
July 6, 2022

What Is a Bridge Plan?

(And Does Your Institution Need One?)

A bridge plan allows a college or university to continue to pursue defined strategic pathways during times of uncertainty or rapid, unpredictable change. It’s also a good solution for when faculty and staff are overwhelmed due to a highly volatile, uncertain, complex and ambiguous (VUCA) environment.

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Example Plans

Published
May 31, 2022

Master Plan

Detailed campus master plan documentation for the institution’s innovation campus.
Abstract: Detailed campus master plan documentation for the Texas A&M University’s RELLIS innovation campus, located 15 minutes from the main campus in College Station.

From the executive summary:
“The 2018 RELLIS Campus Master Plan is a planning effort that focuses on supporting The Texas A&M University System as a national leader in high-tech research, innovation, training, and technological development. Key aspects of this plan focus on supporting and guiding campus organization, buildout development, open space networks, facility programming, and improving social amenities located within the campus. Issues considered in this 20-year planning horizon anticipate enrollment growth, increased teaching and research demands, future transportation needs, sustainability, and economic growth. A campus-wide advisory committee included multiple stakeholders which helped shape the strategic goals that will guide the physical development of the campus during the life of the 2018 master plan. The changes presented in this plan are intended to transform the largely undeveloped 1,877 acres of land into a multi-institutional research, testing, and workforce development campus that directly benefits society at large. The 2020 update to this plan reflects additional study and progress on the campus as of December 31, 2019.”

Contents:
  • Introduction (includes approach and timeline)
  • Background
  • The Vision
  • Plan Elements
  • Infrastructure Plan
  • Guidelines
  • Signage and Wayfinding
  • Appendices

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Planning for Higher Education Journal

Published
April 6, 2022

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Teetering on the Demographic Cliff, Part 3

Different Conditions Require a Different Kind of Planning

Higher education has faced major changes for some time—COVID-19 accelerated that volatility—and now we’re anticipating the demographic downslope in student enrollment. How and when should institutions mobilize for the difficult work of planning in the face of wrenching change?

From Volume 50 Number 2 | January–March 2022

Abstract: Part 1 of this series described a major contraction in the pool of college-going 18-year-olds that will reverse decades of growth and stability for higher education. Part 2 explored how we can shape a planning context that supports success in the coming 10 or 20 years. Part 3 suggests how our approach to planning must shift to prepare for abrupt change.

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Planning for Higher Education Journal

Published
February 22, 2022

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Getting in the eGame

Esports Streaming Gives the University of Kentucky a New Way to Grow Revenue and Recruit Students

The University of Kentucky understood the importance of technology in preparing students for the digital world. With public-private partnerships, it sought opportunities to be an industry leader in leveraging that capacity for its students, faculty, staff, and the community.

From Volume 50 Number 2 | January–March 2022

Abstract: The University of Kentucky (UK) and the University of Kentucky Esports Club worked together to establish the University of Kentucky Esports Lounge. Students were surveyed on their gaming needs, and the resulting wish list (i.e., equipment selection, space configuration, furniture, etc.) fed into the decision-making process by all constituents. The project budget was derived by a larger construction project at the University that focused on student recruitment, community, and connection to the non-student demographic. The UK team ultimately planned and launched the custom facility to meet users’ particular needs—while finding a way for the University to produce an additional revenue stream.

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Planning for Higher Education Journal

Published
December 22, 2021

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Book Review: Campus Crisis Management

A Comprehensive Guide for Practitioners

From Volume 50 Number 1 | October–December 2021

Abstract: Edited by Eugene L. Zdziarski, Norbert W. Dunkel, and J. Michael Rollo
Routledge: Oxfordshire, England: 2021
388 Pages
ISBN-13: 978-0367333720

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Planning for Higher Education Journal

Published
December 15, 2021

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Teetering on the Demographic Cliff, Part 2

Turning Away from the Challenge Is the Riskiest Strategy of All

Higher education has faced major changes for some time—COVID-19 accelerated that volatility—and now we’re anticipating the demographic downslope in student enrollment. How and when should institutions mobilize for the difficult work of planning in the face of wrenching change?

From Volume 50 Number 1 | October–December 2021

Abstract: Part 1 of this series described a major contraction in the pool of college-going 18-year-olds that will reverse decades of growth and stability for higher education. Drawing on the path-breaking analysis of Carleton College economist Nathan Grawe, it outlined how widespread but variable the change will be, and discussed some of the effects—on enrollment, revenue, facilities, staffing, and more—for which colleges and universities should be preparing. This Part 2 explores these implications: How can we shape a planning context that supports success in the coming 10 or 20 years? What attitudes and skillsets will remain useful, and what may need to change?

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Conference Presentations

Published
October 26, 2021

2021 North Central Regional Conference | October 2021

This resource is available to conference registrants only.

Engaging Faculty and Industry to Increase Workforce Capacity

In this session, you'll learn how you can enhance awareness of untapped populations to meet industry goals, evaluate opportunities to improve growth outcomes, and grow industry sponsorship investment through academic and equipment planning at your institution.
Abstract: Higher education must be observant to remain relevant. Institutional leadership and faculty can help close the workforce capacity gap by making meaningful connections with prospective students, the workforce, and industry partners. Metropolitan Community College (MCC) is changing their pipeline to increase workforce capacity by engaging nontraditional students in addition to re-evaluating academic and physical availability on their campus. In this session, you'll learn how you can enhance awareness of untapped populations to meet industry goals, evaluate opportunities to improve growth outcomes, and grow industry sponsorship investment through academic and equipment planning at your institution.

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Blog Post

Published
October 6, 2021

Today’s Landscape for Non-Degree Credentials

We recently spoke with Michelle Van Noy about research she has completed in the area of non-degree credentials, including development of a framework for measuring credential quality. Dr. Van Noy is the Director of the Education and Employment Research Center at the School of Management and Labor Relations at Rutgers, the State University of New Jersey.

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Conference Presentations

Published
October 4, 2021

Campus Parking and Mobility Rapid Fire

In three presentations, we'll explore sustainable solutions to help you rethink parking and mobility on your campus.
Abstract: In three presentations, we'll explore sustainable solutions to help you rethink parking and mobility on your campus. Through data-driven decision making, building asset management plans, and internal and external partnerships, planners can effectively tackle issues such as parking structure service life, shortages, cost, growth, and changing demand. Come learn about practical tools and strategies that you can use to impactfully and sustainably improve parking and mobility at your institution.

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