Learning Resources

Example Plans

Published
February 2, 2022

Example Plan

Private Baccalaureate College (Wisconsin, United States)

This short-duration strategic framework describes goals and very specific action steps to guide the institution through the current, globally tumultuous era.

Planning Types: Strategic Planning
Tags: Attracting and Retaining Underrepresented Students, Diversity Equity and Inclusion (DEI), Enrollment Management, Goals, Racial Equity, Strategies and Tactics, Student Recruitment

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Teetering on the Demographic Cliff, Part 2

Turning Away from the Challenge Is the Riskiest Strategy of All

By: Bryan C. Harvey, EdD

Higher education has faced major changes for some time—COVID-19 accelerated that volatility—and now we’re anticipating the demographic downslope in student enrollment. How and when should institutions mobilize for the difficult work of planning in the face of wrenching change?

From Volume 50 Number 1 | October–December 2021

Abstract: Part 1 of this series described a major contraction in the pool of college-going 18-year-olds that will reverse decades of growth and stability for higher education. Drawing on the path-breaking analysis of Carleton College economist Nathan Grawe, it outlined how widespread but variable the change will be, and discussed some of the effects—on enrollment, revenue, facilities, staffing, and more—for which colleges and universities should be preparing. This Part 2 explores these implications: How can we shape a planning context that supports success in the coming 10 or 20 years? What attitudes and skillsets will remain useful, and what may need to change?

Planning Types: Strategic Enrollment Management Planning
Tags: Cost of Higher Ed, COVID-19, Demographics, Enrollment Management, Funding, Resiliency, Shrinking Pool of Potential Students, Student Demographics, Trends External to Higher Ed, US

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Book Review: Broke

The Racial Consequences of Underfunding Public Universities

By: Karen Merritt, PhD

From Volume 50 Number 1 | October–December 2021

Abstract: by Laura T. Hamilton and Kelly Nielsen
The University of Chicago Press
294 pages
ISBN-13: 978-0-226-60540-1 (cloth)
ISBN-13:978-0-226-74745-3 (paper)
ISBN-13: 978-0-226-74759 (e-book)

Institutions Mentioned: University of California-Merced, University of California-Riverside
Planning Types: Strategic Enrollment Management Planning, Diversity, Equity, and Inclusion Planning
Tags: Attracting and Retaining Underrepresented Students, Diversity Equity and Inclusion (DEI), Enrollment Management, Funding, Governmental Policies and Regulations, Public Institution, Racial Equity, Underserved Students

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Teetering on the Demographic Cliff, Part 1

Prepare Now for the Challenging Times Ahead

By: Bryan C. Harvey, EdD

A long-term decline in birth rates raises fundamental planning questions for higher education as the pool of 18-year-olds contracts after 2025. How can planners and leaders use the time we have to prepare for some of the most wrenching changes in a generation?

From Volume 49 Number 4 | July–September 2021

Abstract: A long-term decline in birth rates raises fundamental planning questions for higher education as the pool of 18-year-olds contracts after 2025. This Planning for Higher Education series explores how planners and leaders can use the time we have to prepare for some of the most wrenching changes in a generation. This article, Part 1, surveys the planning horizon as we emerge from COVID-19 and describes the challenges ahead. Part 2 considers specific planning strategies institutions can adopt to meet the challenge. Part 3 tackles perhaps the most daunting challenge: how to mobilize institutions to actually do what needs to be done, however inconvenient (or worse) that may be.

Planning Types: Strategic Enrollment Management Planning
Tags: Cost of Higher Ed, COVID-19, Demographics, Enrollment Management, Funding, Resiliency, Shrinking Pool of Potential Students, Student Demographics, Trends External to Higher Ed, US

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The Art and Science of Supporting Adult Learners

Actionable Steps & Strategies

By: Scott Campbell (Co-Moderator), Council for Adult and Experiential Learning (CAEL) | Terry Brown (Co-Moderator), American Association of State Colleges & Universities | Barry Nickerson, Council for Adult and Experiential Learning (CAEL) | Darrin Theriault, Kennesaw State University | Erika de la Riva, City Colleges of Chicago

More than ever, nontraditional students and adult learners are making up more and more of the student body at colleges and universities across the country. Learn how to effectively stand out from other institutions who are making mistakes in 10 key areas with the adult learner population.

Abstract: This was a free webinar hosted by CAEL, AASCU, and SCUP.

Students over the age of 25 are the fastest-growing segment in higher education. From 2000 to 2012, the enrollment of students over the age of 25 increased by 35%, and between 2012 and 2019, the share of students over age 25 increased by another 23%.

Even though more adult learners and nontraditional students are enrolling in higher education, many institutional practices do not consider the unique needs of this population. The best adult learner strategies not only increase student satisfaction, they improve enrollment rates and adult degree attainment.

More than ever, nontraditional students and adult learners are making up more and more of the student body at colleges and universities across the country. Institutions can create equitable pathways that can help overcome disparities in adult learning, and better prepare themselves for adult students who have been disconnected from higher education.

Learn how to effectively stand out from other institutions who are making mistakes in 10 key areas with the adult learner population.

Institutions Mentioned: Kennesaw State University
Planning Types: Academic Planning, Student Affairs Planning
Tags: Attracting and Retaining Underrepresented Students, Diversity Equity and Inclusion (DEI), Student Demographics, Student Engagement, Student Retention, Student Success, Student Support Services

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Conference Recordings

Published
March 9, 2021

2021 Mid-Atlantic Regional Conference | March 2021

Adapting Campus Spaces for Generation Z at Carnegie Mellon University

By: Matt Plecity, GBBN Architects | Tyng Peck, Carnegie Mellon University | Bob Reppe, Carnegie Mellon University | Stephen Mrdjenovich, GBBN

In this session we'll share two recent CMU projects addressing Gen Z's preference for experiential learning, their digital proficiency, and their entrepreneurial spirit—and you can learn now to apply these methods to learning spaces on your campus.

Abstract: Generation Z is now on campus and Carnegie Mellon University (CMU) has been preparing. Different from Millennials, Gen Z are digital natives who need campus spaces that engage with this expertise and their preference for hands-on learning. In this session we'll share two recent CMU projects addressing Gen Z's preference for experiential learning, their digital proficiency, and their entrepreneurial spirit. Join us to find out how CMU uses space to engage Gen Z and apply these methods to learning spaces on your campus.

Institutions Mentioned: Carnegie Mellon University
Planning Types: Campus Planning
Tags: Generation Z, Learning Environments, SCUP 2021 Mid-Atlantic Regional Conference, Student Demographics

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Example Plans

Published
March 5, 2021

Strategic Plan

Private Master’s College or University (Alabama, United States)

The university’s strategic plan details five broad goals with supporting strategies and measures for success. Focus centers on student success and leveraging technology for the 21st-century learning experience.

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Leveraging Institutional Planning to Benefit Latinx Students

Racially Disaggregated and Actionable Data Improve Community College Transfer Success

By: Eric R. Felix, PhD

How can institutional planners make a difference for underrepresented minority students? Senior administrators at East Los Angeles College addressed inequities in Latinx student transfer rates with data-backed culturally-relevant strategies.

From Volume 49 Number 2 | January–March 2021

Abstract: California Community Colleges, since 2014, have explicitly targeted retention, transfer, and completion outcomes through a mandated planning process supported by newly-allocated fiscal resources. The policy focuses on equity-driven institutional planning that identifies and addresses disparities for specific groups (e.g., Latinx students, foster youths, veterans). This article shares insight from five years of case study research, exploring how senior administrators address Latinx student transfer inequity through new culturally-relevant strategies. Within California, Latinx students comprise the largest share of transfer-aspirants, but they have significantly lower rates of academic success. Key lessons are shared to leverage planning efforts to improve outcomes for underrepresented minority students.

Institutions Mentioned: East Los Angeles College
Planning Types: Academic Planning, Diversity, Equity, and Inclusion Planning
Tags: Community College, Diversity Equity and Inclusion (DEI), Governmental Policies and Regulations, Implementation, Racial Equity, Student Demographics, Student Success, Student Support Services

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The Connected Campus

Building Long-Term Value and Agility by Connecting Offerings, Organizations and Operations

By: Elliot Felix, MArch

Campus environments play a vital role in student success. By making changes to their combination of spaces, institutions can respond to the shifts transforming higher education. Elliot Felix shares how colleges and universities can prepare for a more blended world by bringing together the digital and physical, enabling greater diversity and inclusion, and implementing flexible structures, staffing, space, and services. Sponsored Content: Knoll and brightspot strategy.

Abstract: Historic separations that defined higher education are dissolving: research is more interdisciplinary, online and on-campus learning are converging, wet and dry labs are blending, teaching and research overlap, and academia forges relationships with corporate partners. Institutions, by improving how they connect what they offer, how they are organized, and how they operate, can build value and agility to better assist their people on campus. Real-world examples in this white paper from Knoll and brightspot strategy discuss how campus spaces support student success, including how to fully use the campus; creating spaces that sustain diverse and flexible ways of working; thinking phygitally; and creating environments where today’s purpose-driven and entrepreneurial students (Gen Z) will thrive as they prepare to enter the workforce.

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Webinar Recordings

Published
June 24, 2020

Coffee Chat: Planning for Fall Revenue

By: Melody Bianchetto, Vice President for Finance, University of Virginia | Larry Goldstein, President, Campus Strategies LLC

The pandemic changed the higher ed landscape, and as we look ahead, this discussion will help you think through enrollment challenges, discuss tuition increases, examine current perceptions of the value of an online education, and consider financial aid for fall 2020.

Abstract: The pandemic changed the higher ed landscape, and as we look ahead, this discussion will help you think through enrollment challenges, discuss tuition increases, examine current perceptions of the value of an online education, and consider financial aid for fall 2020.

Institutions Mentioned: University of Virginia-Main Campus
Planning Types: Continuity Planning, Strategic Enrollment Management Planning
Tags: COVID-19, Enrollment Management, Online Learning, Response Planning, Tuition Pricing

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Planning Types

Challenges