Learning Resources

Abstract: It has often been said that culture eats strategy for breakfast. While that can often be true, it does not have to be that way. Culture and strategy can be close companions and highly complementary when positioned as mutually reinforcing parts of the planning process. When strategy is developed with an appreciation for cultural strengths, it has a better chance to move beyond words on a screen or on paper. At the same time, organizational strategy can strengthen and reinforce an improved organizational culture.

Georgia Tech is using a technique called appreciative inquiry to build a positive, productive culture through the strategy development and implementation process. This approach reinforces the positive elements of the current culture while clearly defining the cultural attributes needed for success in the future.
This discussion will explore ways to draw out the best in organizational culture to create an effective strategy while also using strategy to steer culture in a positive direction.

Abstract: This session will share a portfolio-based approach to space management as an institutional, governance-based framework for aligning space—its allocation and use—to meet priorities and program needs. You will learn how we aligned space governance with our institution's organizational hierarchy through defined portfolios, allowing central planning units to use a streamlined process and adaptive planning tools to arrive at an unbiased, data-driven perspective.

Abstract: Design standards define what makes a campus unique without limiting creativity. This session highlights the trials and tribulations of defining what should and should not be in the campus standards. We'll discuss how to rethink the processes for creating and implementing campus standards, focusing on the “why” of campus standards while balancing life-cycle costs and ease of operation. We'll also look at how to better implement and communicate the standards, increasing the likelihood that they are incorporated into projects.

Abstract: In the competitive higher education landscape, a prospective student's campus experience is a defining moment in a daunting decision-making process. Colorado University (CU) embedded its new admissions center and auditorium in an academic building central to the campus. CU’s strategy impacts both prospective students and influences broader institutional life. We will discuss the planning and design of CU's Center for Academic Success and Engagement (CASE), providing an example of thoughtful intra-institutional discourse focused on institutional values.

Abstract: Over their 150-year history, land-grant universities have played a tremendous and vital role in the development of the United States and the education of its people. Most of these institutions were established as the result of the Morrill Land-Grant Act of 1862. How has this mission, drafted in a much different time, held up over the years? As we move toward the third decade of the twenty-first century, many universities are evolving to better embrace changing student demographics; build industry partnerships; and reframe campus legacies to ensure that the land-grant mission still supports the needs of our times.

Abstract: Have we heard from enough people? Sometimes leaders ask this question to seek consensus or in the hope of making a tough call easy with more data. But this is the wrong question to ask. A better question is, “Have we talked to the right people?” In this article, we discuss how institutions can research their “lead users” whose extreme behaviors today will be the norm tomorrow. Using a case study rethinking Georgia Tech’s library services, spaces, and staffing, we explain who lead users are, how to identify them, how to research them to uncover insights, and how they can champion innovation on your campus.

Abstract: Universities and colleges across the country are faced with growth in the campus population and the loss of surface parking lots for new buildings. The response of many institutions is to build new garages with the assumption that parking demand ratios will remain the same. Such an approach, however, can be extremely expensive—upwards of $2,000 per net new space annually. In many cases, a mix of parking and demand reduction programs—such as shuttles, bicycle and pedestrian improvements, and financial incentives not to drive—can accommodate growth at a lower cost per trip. A balanced approach will also tend to support other goals, from improving town-gown relations to maintaining debt capacity. Demand management strategies have been employed by institutions for many years. However, it is less common for a cost-benefit analysis to be undertaken comparing them with new parking construction. Using examples from universities in California and Colorado, this article demonstrates a methodology to inform basic decisions on the amount of parking required to cater to campus growth, which can be incorporated into campus master planning.

Abstract: This article provides a survey of innovative approaches to campus transportation in the United States. The high costs of parking expansion have propelled many institutions toward a transportation demand management strategy, using parking pricing, transit passes for students and employees, and investment in bicycle infrastructure to shift many trips from single-occupant automobiles to other modes of travel. These institutions have experienced multiple benefits, including lower transportation costs, lower environmental impacts, and improved community relations.