SCUP
Conference Presentations

Leveraging the On-Campus Admissions Center to Showcase Institutional Values

Published March 27, 2019
Presented by Katie Dawn Holdgreve-Resendez, Wayne Northcutt, Michael Tingley
Planning Types: Campus Planning

Institution(s) referenced in this resource:
University of Colorado Boulder

In the competitive higher education landscape, a prospective student's campus experience is a defining moment in a daunting decision-making process. Colorado University (CU) embedded its new admissions center and auditorium in an academic building central to the campus. CU’s strategy impacts both prospective students and influences broader institutional life. We will discuss the planning and design of CU's Center for Academic Success and Engagement (CASE), providing an example of thoughtful intra-institutional discourse focused on institutional values.

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