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Planning for Higher Education Journal

Published
October 1, 2009

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University Strategic Planning and the Foresight/Futures Approach

An Irish Case Study

Dublin City University has taken the lead in Ireland in terms of its emphasis on strategic planning. Its 2005–2008 strategic plan, Leadership Through Foresight, was part of an ambitious foresight exercise that was aimed at informing subsequent strategic cycles. This article reports on this process in the context of the wider literature examining the value of foresight/futures thinking as applied to universities.

From Volume 38 Number 1 | October–December 2009

Abstract: The contemporary university operates within a global context characterized by ever-increasing uncertainty and complexity. Strategic planning must, therefore, be cognizant of future trends and how those trends will affect the university by creating both threats and opportunities. Our hypothesis is that an approach we refer to as “strategic foresight” can provide us with the tools, methodology, and process to creatively address uncertainty and complexity in our working environment. Dublin City University has taken the lead in Ireland in terms of its emphasis on strategic planning. Its 2005–2008 strategic plan, Leadership Through Foresight, was part of an ambitious foresight exercise that was aimed at informing subsequent strategic cycles. This article reports on this process in the context of the wider literature examining the value of foresight/futures thinking as applied to universities. The article commences with a review of current uncertainties and complexities in the current operating environment. It broadly outlines foresight/futures thinking and then examines universities specifically. It continues by focusing on Dublin City University’s foresight exercise as an example of how foresight operates in practice. Finally, the article concludes by exploring what a strategic foresight approach to planning might look like based on that experience.

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Planning for Higher Education Journal

Published
October 1, 2009

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Enriching Planning Through Industry Analysis

The authors perform an ‘industry analysis’ for higher education, using the five forces model of M.E. Porter.

From Volume 38 Number 1 | October–December 2009

Abstract: Strategic planning is an important tool, but the sole dependence on it across departments and campuses has resulted in the underutilization of equally important methods of analysis. The evolution of higher and postsecondary education necessitates a systemic industry analysis, as the combination of new providers and delivery mechanisms and changing social parameters gives rise to increased competition and innovation. This article tests the applicability of Porter’s five forces model to the higher education industry. While the model provides significant insight into the industry, it has been revised in this article to incorporate government as a prominent sixth force in the analysis.

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Planning for Higher Education Journal

Published
September 1, 2004

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Using Scenarios and Simulations to Plan Colleges

Higher education institutions can benefit from constructing and using multiple future scenarios and simulations during strategic planning. One method of scenario planning to create visions of potential futures is presented, with a case study from the College of the Desert.

From Volume 33 Number 1 | September–November 2004

Abstract: Using a case study, this article describes a method by which higher education institutions construct and use multiple future scenarios and simulations to plan strategically: to create visions of their futures, chart broad directions (mission and goals), and select learning and delivery strategies so as to achieve those broad directions. The four scenarios described in this article are written by combining two assumed “external” sets of future trends and conditions with two “internal” sets of institutional policies. Simulation of future college enrollment under each scenario enables planners not only to mitigate uncertainty and explore implications of different numbers of students but also to analyze the characteristics of these students to design educational content and delivery that is learning centered and, therefore, likely to be effective. The simulations also frame fiscal issues for a broad range of future conditions, thereby alerting planners to long-range strategies and options such as distance learning, partnering, and differential pricing, among others, that might not otherwise have been pursued.

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Planning for Higher Education Journal

Published
September 1, 2002

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Grappling with Strategic Dissonance

Educational technology units must continually monitor their strategic plans to ensure that they are aligned with the evolving realities of their institutions.

From Volume 31 Number 1 | September–November 2002

Abstract: Educational technology units must continually monitor their strategic plans to ensure that they are aligned with the evolving realities of their institutions. Strategic dissonance occurs when previously successful strategies are no longer achieving the same results. This article uses the Virtual Retina project as an example of strategic dissonance for the Academic Technologies for Learning at the University of Alberta. A number of methods for analyzing the strategies used by educational technology units are presented. These methods provide a means for units within institutions of higher education to conduct the ongoing task of renewing their strategic plans.

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Planning for Higher Education Journal

Published
December 1, 1989

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Developing Scenarios: Linking Environmental Scanning and Strategic Planning

In this article, we discuss a method for developing and writing scenarios for a college or university. We begin by reviewing the general literature on scenarios; we then detail a scenario development project at Arizona State University. This project, conducted in 1988–89, was Arizona State University's first institution-wide, futures-based planning and scenario development effort.

From Volume 18 Number 4 | 1989–1990

Abstract: In this article, we discuss a method for developing and writing scenarios for a college or university. We begin by reviewing the general literature on scenarios; we then detail a scenario development project at Arizona State University. This project, conducted in 1988–89, was Arizona State University's first institution-wide, futures-based planning and scenario development effort. The focus of the project for Arizona State University was planning and programming for affirmative action. An outside consultant facilitated the group-process portion of the project and instructed university staff in scenario development. Staff in the university's Office of Institutional Analysis then developed and wrote a set of three scenarios to guide the university's affirmative action programming and planning during the decade of the nineties.

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Planning for Higher Education Journal

Published
October 1, 1976

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Effective Use of Resources: SCUP–11 in Retrospect

Integrating Academic, Fiscal, and Facilities Planning

From Volume 5 Number 5 | October 1976

Abstract: Drawing on his experiece as Provost for Planning at West Virginia University, Raymond M. Haas deals in the following article with the importance of a proper charge to the Planning Office as a means of achieving integrated planning. He further proposes that the role of the Planning Office should be clearly coordinative in the nature--to the point where its only responsibility for actual planning should be in planning the planning process. Finally, he argues that "... integrated planning can be achieved only when planning is a regularly scheduled activity which occurs frequently, and which produces results that manifest themselves in the allocation, reallocation, and effective use of resources within the institution." The author's remarks have been adapted from his presentation at the Society's 11th Annual Conference in Washington, D.C.

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Planning for Higher Education Journal

Published
August 1, 1972

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Educational Innovation and Space Management

From Volume 1 Number 1 | August 1972

Abstract: The concept that innovation and change in curriculum and teaching patterns will affect the arrangement and utilization of physical facilities is hardly novel in 1972. But perhaps nowhere has the principle been demonstrated more dramatically than at Colorado College in Colorado Springs. The college, with a faculty of 125 and a student body of 1,650, in September 1970 adopted a comprehensive plan that involved an almost total revision of the concepts of a course, a classroom, a contact hour, a unit of credit, scheduling procedures, and definitions of academic and non-academic space. This article is adapted from one by Dr. Glenn Brooks, professor of political science and assistant to the president, and Malcolm Ware, administrative assistant to the dean, describes both the planning process and the ultimate results. The original appeared in Higher Education Facilities Planning Manuals, published by the Western Interstate Commission for Higher Education.

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