Planning for Higher Education Journal

Enriching Planning Through Industry Analysis

Journal Cover
From Volume 38 Number 1 | October–December 2009
By Mario Martinez, Mimi Wolverton
Planning Types: Strategic Planning

Strategic planning is an important tool, but the sole dependence on it across departments and campuses has resulted in the underutilization of equally important methods of analysis. The evolution of higher and postsecondary education necessitates a systemic industry analysis, as the combination of new providers and delivery mechanisms and changing social parameters gives rise to increased competition and innovation. This article tests the applicability of Porter’s five forces model to the higher education industry. While the model provides significant insight into the industry, it has been revised in this article to incorporate government as a prominent sixth force in the analysis.

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