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Where planning comes together. T​he power of SCUP is its community. We learn from one another, sharing how we’ve achieved success and, maybe more importantly, what we’ve learned from failure. SCUP authors, produces, and curates thousands of resources to help you prepare for the future, overcome challenges, and bring planning together at your college or university.

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Published
June 24, 2020

Coffee Chat: Planning for Fall Revenue

The pandemic changed the higher ed landscape, and as we look ahead, this discussion will help you think through enrollment challenges, discuss tuition increases, examine current perceptions of the value of an online education, and consider financial aid for fall 2020.
Abstract: The pandemic changed the higher ed landscape, and as we look ahead, this discussion will help you think through enrollment challenges, discuss tuition increases, examine current perceptions of the value of an online education, and consider financial aid for fall 2020.

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Published
October 1, 2019

If Tuition Rises . . .

. . . Does Racial and Ethnic Minority Student Enrollment Plummet?

When the cost of American higher education goes up, access to economic opportunity, social mobility, and positive academic outcomes are, subsequently, restricted for students of color. Campus admissions and retention planning professionals are first witnesses to the inequality.

From Volume 48 Number 1 | October–December 2019

Abstract: This article explores the impact of tuition increases on student retention and higher education admission and retention planning for racial and ethnic minorities. Research shows that the racial and ethnic minority student population on campus is negatively affected by tuition increases. Literature is examined for potential impacts of tuition increases on a student’s decision of school choice. And although literature provides little in the way of recommendations for resolving the issues associated with tuition increases, this article offers some suggestions for student retention planning.

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Published
April 1, 2019

An Analysis of Instructional Expenditures in U.S. Public Higher Education

From 2004 Through 2015

Results indicate that, when adjusted for inflation, instructional expenditures at U.S. public institutions increased from 2004–2015; however, evidence suggests that the rise was more modest and less consistent than may be known.

From Volume 47 Number 3 | April–June 2019

Abstract: Due to the rising price of tuition, the prevailing narrative regarding higher education is that the cost of delivering a college degree is increasing substantially. However, the cost of delivering an education is not definitively linked to the price in tuition paid to attend. Prior studies confirmed small increases in instructional expenditures per full-time-equivalent student from the 1980s to 2000; however, more recent trends in instructional costs are relatively unknown. The purpose of this study was to track instructional expenditures from 2004 to 2015 at U.S. public two-year and four-year institutions, and to calculate those expenditures as a proportion of U.S. Gross Domestic Product.

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Published
April 1, 2017

College Affordability and Institutional Pricing Policies

Institutions would do well to make their complex pricing policies more clear to students and families to help them understand how a higher education is more affordable than most people believe.

From Volume 45 Number 3 | April–June 2017

Abstract: The complexity of college pricing policies makes it difficult for students and families to understand how much they will have to pay and which colleges will fit their budgets. Colleges and universities should be able to explain their pricing and aid policies and why they have chosen them. Both financial aid and the high returns on a postsecondary education make college more affordable than most people believe. Colleges should take responsibility for clarifying this confusing issue.

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Published
April 1, 2017

Beyond the Headlines

The Mechanics of a Tuition Reset

Might a tuition reset be right for your institution? This article is a behind-the-scenes look at the yearlong process of a tuition reset at Rosemont College.

From Volume 45 Number 3 | April–June 2017

Abstract: Beginning with the 2016–2017 academic year, Rosemont College took the bold step of reducing its tuition by 43 percent in an initiative termed “Our Tuition Promise.” The initial announcement generated national news coverage and resulted in a significant increase in applications.
Rosemont made this shift because it believed it was the right thing to do and was in keeping with the college’s mission and values. The process from start to finish was the result of a year of research and careful planning. While the headlines were big and up-front with the basic details, here is a behind-the-scenes look at how Rosemont College reset its tuition.

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