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Planning for Higher Education Journal

Published
March 5, 2024

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The Stories in These Walls

Integrated Planning Throughout Capital Projects Can Fuel Donor Engagement and Enhance Stewardship

By: John Roberson, MBA, and Toby Marlatt, BA

Cross-functional teams at the University of Wyoming, University of Nebraska-Lincoln, and University of North Dakota effectively used storytelling techniques to position donors within the narrative of the universities’ missions and strategic plans.

From Volume 52 Number 2 | January–March 2024

Abstract: Engaging donors at the planning stage of a capital project is a critical step in the campaign’s success. This article describes the use of storytelling techniques in donor outreach at three universities. We outline how cross-functional teams, involving campus planners and architects, university development and marketing and communications staff, and consultant firms, collaboratively planned and implemented donor engagement techniques. A story-oriented integrated project team enhanced philanthropy and stewardship by focusing on student and research outcomes, donor anecdotes, and sketches or conceptual renderings while positioning the donors themselves within the narrative of the university’s mission and strategic plan.

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Conference Presentations

Published
March 5, 2024

Finding Your Swan: Reimagining Unloved Buildings at JMU

By: Jeffrey Hyder, Moseley Architects | Kelly Miller Martin, James Madison University | Kirk Morris, James Madison University | Kevin Smith, Robert A.M. Stern Architects

There are distinct advantages to both renovation and new construction; an optimal blend of these approaches can enable opportunities for physical growth, evolving programs, and a minimally disruptive reimagining of campus buildings.
Abstract: There are distinct advantages to both renovation and new construction; an optimal blend of these approaches can enable opportunities for physical growth, evolving programs, and a minimally disruptive reimagining of campus buildings. We’ll explore two case studies from James Madison University (JMU) ?the College of Business and the Carrier Library?that illustrate how to affordably transform outdated and stylistically unloved buildings into vibrant academic and student life hubs. Join us to gain a greater understanding of the hidden value of aging buildings, considering aspects such as functionality, cost, operations, sustainability, and stylistic potential.

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Planning for Higher Education Journal

Published
August 21, 2023

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Engaging Stakeholders Locally and Globally

A Multinational Business School Collaborates Across Disciplines, Time Zones, and Cultural Backgrounds

By: Sanjeev Khagram, PhD, and Buzz Yudell, MArch, FAIA

The Thunderbird School of Global Management at Arizona State University treated its stakeholders and partners as critical sources of information and inspiration in planning for a dynamic and flexible new world headquarters.

From Volume 51 Number 4 | July–September 2023

Abstract: An inclusive approach to planning and design for the new headquarters for Thunderbird School of Global Management offers important lessons about the value of investing in stakeholder engagement. The Thunderbird leadership team worked with their architects and planners to connect with Arizona State University stakeholders, the City of Phoenix, regional constituents, and alumni in the area and around the globe. This article includes real-world insights into how global entrepreneurs and business leaders collaborated and innovated to create a business-and-industry-savvy academic environment. The integrated process shows how teamwork and the understandings it yields set the stage for the institution to be a good citizen in the community and the world.

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Conference Recordings

Published
July 12, 2021

2021 Annual Conference | July 2021

Strategic Resource Allocation

More Important Than Ever Before

By: Larry Goldstein, Retired, Campus Strategies, LLC

This session will focus on a proven process for fairly and holistically evaluating all current academic programs and support functions to assess their value and contribution to institutional success.
Abstract: Many institutions will not change their mission because of the pandemic, but they will need to change their approach to fulfilling that mission. This session will focus on a proven process for fairly and holistically evaluating all current academic programs and support functions to assess their value and contribution to institutional success. Reallocating resources is difficult in the best of times and performing this function under financial distress is exponentially tougher. Come learn how you can apply our collaborative approach at your institution to make this process more manageable and achieve better outcomes.

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Example Plans

Published
March 5, 2021

Strategic Plan

Private Master’s College or University (Alabama, United States)

The university’s strategic plan details five broad goals with supporting strategies and measures for success. Focus centers on student success and leveraging technology for the 21st-century learning experience.

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Planning for Higher Education Journal

Published
February 26, 2021

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American University of Beirut’s Meta-Assessment Framework

Rubrics Improve Evaluation Processes, Set Clear Expectations, and Help in Decision-Making

By: Hiba Itani, M.Ed, MEM, Dania Salem, M.Ed, MEM, and Ali El-Hajj, PhD

In a higher education setting, it is important to evaluate assessment processes, establish clear expectations, and efficiently make decisions. Doing so will support program and unit outcomes and periodic program and unit reviews, aligning with the institution’s strategic plan and optimizing budget allocation.

From Volume 49 Number 2 | January–March 2021

Abstract: This article presents a framework for developing a meta-assessment process for evaluating assessment practices in higher education institutions. Meta-assessment is important for improving assessment processes, setting clear expectations, and efficient decision-making. The comprehensive literature on this topic that is included in this article suggests that developing meta-assessment rubrics is an effective method for evaluating assessment. The meta-assessment results can be used in combination with qualitative resources to encourage program self-improvement. At the American University of Beirut, different meta-assessment checklists were developed based on best practices for evaluating program learning outcomes assessment, unit outcomes assessment, periodic program review, and periodic unit review.

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Conference Recordings

Published
October 20, 2020

2020 North Central Regional Conference | October 2020

Campus Tour: Northwestern University

The Functional Convergence of North Campus to Maximize Growth

By: Carrie West, Senior Director of Capital Facilities Planning, Northwestern University | Noel Davis, Assistant Director of Facilities Planning, Northwestern University

Touring select spaces in the Kellogg Global Hub, our professional business school, and Mudd Hall, a mixed-use research and library building, this session will provide an overview of recent north campus development.
Abstract: Despite being constrained by a small, land-locked campus, Northwestern University has added nearly two million gross square feet to its north campus in the last 7 years. Major capital projects have focused on the convergence of academic, research, libraries, athletics, recreation, and support facilities in this compact area of campus. Touring select spaces in the Kellogg Global Hub, our professional business school, and Mudd Hall, a mixed-use research and library building, this session will provide an overview of recent north campus development.

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Conference Recordings

Published
October 6, 2020

2020 Southern Regional Conference | October 2020

Bringing a Program Back to Campus

By: Steven Schonberger, SmithGroup | Rhonda Longworth, Eastern Michigan University | Robert Densic, Eastern Michigan University

For cultural and financial reasons, Eastern Michigan University explored bringing its College of Business back on campus from downtown Ypsilanti. Learn how bringing a program back to campus can provide your institution with opportunities for reinforcing or changing campus culture, building partnerships, and enhancing program integration.
Abstract: Students who participate in off-campus programs frequently desire more on-campus integration, but limited financial resources require creative solutions to optimize space utilization and effectiveness. Eastern Michigan University’s College of Business has been located off campus in downtown Ypsilanti since 1991. For cultural and financial reasons, the university started to explore bringing the college back on campus. Come learn how bringing a program back to campus can provide your institution with opportunities for reinforcing or changing campus culture, building partnerships, and enhancing program integration.

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Conference Presentations

Published
October 6, 2019

2019 Southern Regional Conference | October 2019

Building a Culture of High Performance, Accountability, and Continuous Improvement from a University System and Institutional Perspective

By: Kyle Marrero

The President of two University System of Georgia (USG) universities during the process and initial implementation of Comprehensive Administrative Review (CAR) will provide an institutional perspective and insight into building a culture of high performance with a focus on evidence-based leadership, accountability, and continuous improvement.
Abstract: In April of 2017 the University System of Georgia (USG) launched a system wide initiative, known as the Comprehensive Administrative Review (CAR). The charge was to identify and implement administrative service improvement, efficiencies, and administrative cost savings that can be redirected to student success efforts and core academic programs. As Chair of the CAR Steering Committee, Dr. Marrero will outline the objectives of the CAR, the process, implementation and reporting structures, and the results to date. Furthermore, as a President of two USG comprehensive universities during the process of and initial implementation of CAR (University of West Georgia and Georgia Southern University), Dr. Marrero will provide an institutional perspective and insight into building a culture of high performance with a focus on evidence-based leadership, accountability, and continuous improvement. The session will highlight why investing in and engaging your people is critical in building a culture of continuous improvement.

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Conference Presentations

Published
July 14, 2019

2019 Annual Conference | July 2019

How to Get Collaboration, Not Just Cooperation

By: Andy Powers

Abstract: Many professionals have specialized degrees that allow them to solve problems within their disciplines, but their lack of collaboration training can be a roadblock to success. In this session, we will equip you with the tools you need to facilitate and encourage collaboration in your projects. You will learn how to recognize and prevent obstacles to collaboration—both internal and external—to help your coworkers and institution move from simply cooperating to collaborating.

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