Learning Resources

Abstract: Integrated planning leverages stakeholder insights and knowledge to make better, more informed decisions. No stakeholder is more important than our students, which is why we’re releasing a special issue of Trends focusing on their perspectives.

This Trends for Higher Education: The Student Voices Edition describes student perspectives on four trends featured in recent issues of Trends for Higher Education. Campus Sonar, a social listening firm, collected data from social platforms like Reddit and X to analyze what students are saying about artificial intelligence, their personal finances, enrollment and attrition decisions, and international students.

Learn more about the opinions, reactions, and perspectives students have about these critical issues, preparing your institution to engage with your students in a more informed way.

Use this report to:

• Inform your student stakeholder engagement strategies
• Develop questions for student surveys and focus groups
• Benchmark against findings from your student stakeholder engagement efforts
• Add context to what you’ve learned about your students and their perspectives

Abstract: Muskegon Community College’s (MCC) Goal in Focus communications program reshaped stakeholder engagement and strengthened institutional alignment, driving more effective strategic outcomes. Grounded in the Society for College and University Planning’s Integrated Planning Competencies, our approach fostered a planning culture that is transparent, adaptable, and collaborative. By strategically aligning monthly communications with its institutional goals, MCC increased engagement with students, employees, and the community while reinforcing a shared sense of ownership. A goal-focused communications calendar enriches sustainability, builds relationships, strengthens alignment, and improves preparedness for change.

Abstract: This article explores a methodology for assessing and managing the financial viability of private, tuition-dependent institutions as well as institutional tactics and strategies used to improve their financial strength. The resulting model will help institutions understand the trends and predictive value of key financial metrics directly impacting their liquidity and operations and how senior leadership can drive change. Institutional examples illustrate how to engage senior leadership in strategic decision-making that includes assessment of revenue growth and/or expense management.