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Planning for Higher Education Journal

Published
July 16, 2025

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Keeping the Focus Month by Month

Improve Stakeholder Engagement and Outcomes with a Goal Communications Calendar

By strategically aligning monthly communications with its institutional goals, Muskegon Community College increased its connection with students, employees, and the community while reinforcing a shared sense of ownership.

From Volume 53 Number 3 | April–June 2025

Abstract: Muskegon Community College’s (MCC) Goal in Focus communications program reshaped stakeholder engagement and strengthened institutional alignment, driving more effective strategic outcomes. Grounded in the Society for College and University Planning’s Integrated Planning Competencies, our approach fostered a planning culture that is transparent, adaptable, and collaborative. By strategically aligning monthly communications with its institutional goals, MCC increased engagement with students, employees, and the community while reinforcing a shared sense of ownership. A goal-focused communications calendar enriches sustainability, builds relationships, strengthens alignment, and improves preparedness for change.

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Report

Published
May 23, 2025

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The Future of University Planning in 2040 (and Beyond)

I Used Foresight Analysis to Help SCUP Look Ahead, Adapt, and Innovate

This is a SCUP FellowResearch Project Final Report for the 2023–2024 program. This report explores how foresight analysis can be used to prepare and plan for uncertain futures in higher education.
Abstract: In this SCUP fellowship project, Lisa Jasinski applies strategic foresight methods to explore what university planning could look like in 2040—and how we can better prepare for it today.

Informed by environmental scanning, futures thinking, and stakeholder engagement with SCUP members and campus leaders, she developed four plausible scenarios grounded in current trends such as AI, climate change, political polarization, and declining public trust. These scenarios aren’t predictions; they are planning tools that help teams and organizations stress-test strategies, surface assumptions, and engage in meaningful future-focused conversations.

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Conference Presentations

Published
May 20, 2025

Educational Programs and Community Partnerships for Skilled Trades Pathways

Abstract: Skilled trades education programs provide a viable and equitable option for students who choose not to pursue a four-year degree. Program expansion into high schools through career and technical education promotes these pathways even further for completion and success. This session will show how Howard Community College (HCC) is responding to labor shortages in skilled trades occupations by creating educational programs and partnerships to provide additional access to high-quality jobs that offer family-sustaining wages and benefits. Join us to discover new approaches to education and partnerships that address equity gaps in economic and professional opportunities in our communities.

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Planning for Higher Education Journal

Published
April 4, 2025

Institutional Transformation and Successful Accreditation Review Through Data-Informed Collaboration

Gain Accountability with Values-Based Integrated Planning

Implementing a values-based integrated planning framework equipped Southeast Community College to leverage the data it collected to build and strengthen relationships, align the institution within and across divisions, and prepare for change. The efforts led to the successful modernization of facilities, historic enrollment growth, staffing increases, other operational improvements, and a positive accreditation outcome.

From Volume 53 Number 2 | January–March 2025

Abstract: Southeast Community College (SCC) applied an integrated framework approach to inform all aspects of its successful comprehensive accreditation review. Following decades of reviews leading to monitoring and focused visits to address opportunities for improvement, SCC managed its most recent comprehensive assessment through integrated planning to ensure the accreditation process coincided with building relationships, aligning divisions and departments, and promoting a culture that is well prepared for change. This structured and focused integrated planning method for comprehensive accreditation review was associated with a successful outcome that involved no monitoring or required follow-up for the first time in the College’s accreditation history.

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Conference Presentations

Published
April 3, 2025

Leveraging New Campus Development for Community Empowerment

Abstract: Affordable and accessible higher education is key to upward mobility and community transformation, especially for many rural and remote suburban communities that have limited access to resources. In this session, we'll explore the potential synergies between existing community colleges and their satellite locations. How can institutions drive community-engaged development in places that really need it? Is it better to build on existing assets or to build new? Discover how a community charted its own path toward a new college campus by organizing, passing a bond, and ultimately developing a tech-enabled, high flex learning environment with community space.

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Trends for Higher Education

Published
March 19, 2025

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Trends Inside Higher Education | Spring 2025

What are key movements and trends within higher education? From addressing pandemic learning loss to grappling with generative AI in the classroom, learn the forces and changes directly impacting higher education, now and in the future.
Abstract: Integrated planning prepares your institution for change by ensuring its decisions are informed by realities in the external environment.

What are key movements and trends within higher education? From addressing pandemic learning loss to grappling with generative AI in the classroom, learn the forces and changes directly impacting higher education, now and in the future.

This issue curates and summarizes 40-50 trends happening inside the world of higher education that could impact colleges and universities. Each trend includes a brief summary, a footnoted source, and discussion questions to help you analyze and act on the trend.

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Webinar Recordings

Published
November 4, 2024

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Trends that Impact Higher Education Planning: Insights from SCUP’s Fall Trends in Higher Education Report

Join Dr. Lynn Akey and Salvador Aceves, Ed. D. for a conversation highlighting insights from SCUP’s Fall Trends in Higher Education Report.
Abstract: Join Dr. Lynn Akey and Salvador Aceves, Ed. D. for a conversation highlighting insights from SCUP’s Fall Trends in Higher Education Report. This document provides an overview of the important external forces that impact institutional operations—it’s an essential tool for strategic planning, scenario planning, and contingency planning.

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Trends for Higher Education

Published
September 20, 2024

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Trends Outside Higher Education | Fall 2024

How is the world outside your institution changing? From the growth of microschools to the decline of digital platforms and services, colleges and universities continue to face an environment that is uncertain and rapidly changing. Learn the key trends and movements that might impact your institution.
Abstract: Integrated planning prepares your institution for change by ensuring its decisions are informed by realities in the external environment.

How is the world outside your institution changing? From the growth of microschools to the decline of digital platforms and services, colleges and universities continue to face an environment that is uncertain and rapidly changing. Learn the key trends and movements that might impact your institution.

This issue curates and summarizes 40-50 trends happening outside the world of higher education that could impact colleges and universities. Each trend includes a brief summary, a footnoted source, and discussion questions to help you analyze and act on the trend.

Learn more about SCUP’s Trends for Higher Education report.

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