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Planning for Higher Education Journal

Published
July 1, 1998

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Higher Education’s Learned Lobbyists

By: Nan Shelby Wells

From Volume 26 Number 4 | Summer 1998

Abstract: Book review for Lobbying for Higher Education: How Colleges and Universities Influence Federal Policy, by Constance Ewing Cook. Vanderbuilt University Press, 1998. 272 pages. ISBN 0-8265-1317-4. Pull quotes: "America's colleges and universities came to be described by the word 'postsecondary' so that proprietary, profit-making institutions could be included." "There are still a number of people in higher education who are uncomfortable being described as members of an interest group."

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Planning for Higher Education Journal

Published
July 1, 1998

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A Campus for the Evolving Technologies

By: Anthony Blackett

Technology will change how campuses are designed and used.

From Volume 26 Number 4 | Summer 1998

Abstract: Examines educational practices that depend on new technologies and considers how those practices are shaping the way we think about what it means to educate. Also assesses how planning is impacted as a result. Explains how a campus might integrate new technologies into its existing modes of educational services delivery, resulting in a more comprehensive, "technologically responsive" institution.

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Planning for Higher Education Journal

Published
July 1, 1998

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Planning Is Not a Management Substitute

By: John A. Dunn

Formal participatory planning may not be the best tool for achieving change.

From Volume 26 Number 4 | Summer 1998

Abstract: Asserts that planning is a tool, not a replacement for sound campus management. Using three case studies, two at Tufts University and one at Dean College, the author provides commentary on the usefulness of formal participatory planning in effecting change. In one instance, formal participatory planning was used, in the second it was avoided, and in the third, it was partially employed. Concludes with a reflection on the lessons that may be drawn from each of these examples.

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Planning for Higher Education Journal

Published
July 1, 1998

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Learning on the Internet

By: Kurt Slobodzian

From Volume 26 Number 4 | Summer 1998

Abstract: Book review of Building a Web-Based Education System, by Colin McCormack and David Jones. Wiley, 1997. 434 pages. ISBN 0-47119-162-0. Pull quotes: "Web-based assessments can go beyond assessment tracking and instead become an instructional component capable of contributing to student retention and understanding."

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Planning for Higher Education Journal

Published
July 1, 1998

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Organizational Transformation Begins With You

By: Brian P. Nedwek

Our capacity to see things differently is the platform for change.

From Volume 26 Number 4 | Summer 1998

Abstract: Charges institutions with the responsibility for planning beyond the immediate need for survival, and for imagining instead what might be possible. Sees the potential for colleges and universities to model what it means to be a learning organization at all levels, and suggests cultivating a spirit of innovation, experimentation, and risk taking. At the very least, the author concludes, institutions must learn what keeps them from taking action, reflecting on the needs of learners, or extending across the institution the strategies that have been proven to work.

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Planning for Higher Education Journal

Published
April 1, 1998

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Balancing State and Institutional Interests to Enhance Master’s Degree Programs

By: Carol Everly Floyd

From Volume 26 Number 3 | Spring 1998

Abstract: Considers how statewide board cooperation regarding the review and support of master’s degree programs might be enhanced. Maintains that two elements are necessary: strengthening the state’s recognition of the value of master’s level education, and balancing state and institutional interests regarding quality control and productivity measures. Concludes with a summary of what each side must to do enhance master’s level education at both levels.

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Planning for Higher Education Journal

Published
April 1, 1998

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The New Role of the Academic Vice President

By: Francis T. Borkowski

From Volume 26 Number 3 | Spring 1998

Abstract: Book review of First Among Equals: The Role of the Chief Academic Officer, edited by James Martin and James Samels. Johns Hopkins University Press, 1997. 237 pages. ISBN 0-8018-5612-4. Pull quotes: "The position has unquestionably become more complex as colleges themselves have become more complex."

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Planning for Higher Education Journal

Published
April 1, 1998

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Dealing With the Press

By: John Burness

From Volume 26 Number 3 | Spring 1998

Abstract: Book review of Truth and Consequences: Colleges and Universitites Meet Public Crises, by Jerrold Footlick. ACE/Oryx Press, 1997. 192 pages. ISBN 0-89774-970-7. Pull quotes: "The press is not likely to change how it operates, so universities need to learn how to deal with the media more skillfully."

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Planning for Higher Education Journal

Published
April 1, 1998

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Marketing Intangible Services

By: Thomas Hayes

From Volume 26 Number 3 | Spring 1998

Abstract: Book review of Selling the Invisible: A Field Guide to Modern Marketing, by Harry Beckwith. Warner books, 1997. 250 pages. ISBN 0-446-52094-2. Pull quotes: "In services, you are asking a person to make a purchase decision about something he or she cannot see, hear, taste, or feel."

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Planning for Higher Education Journal

Published
April 1, 1998

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How Much Does Distance Education Really Cost?

By: Sandra E. Gleason

From Volume 26 Number 3 | Spring 1998

Abstract: Book reviews of Using Financial Information in Continuing Education: Accepted Methods and New Approaches, by Gary Matkin. AMerican Council on Education and Oryx Press, 1997. 309 pages. ISBN 0-89774-941-3. (and) The Costs and Economics of Open and Distance Learning, by Greville Rumble. Kogan Page Ltd., 1997. 224 pages. ISBN 0-7494-1519-3. Pull quotes: These approaches to learning require institutions to develop academic offerings in response to market forces, to make risky investments to support programs, and to keep costs as low as possible.

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