Learning Resources

Abstract: Branding is a strategy that many universities have adopted to enhance their competitive position in the marketplace. In this article the author explores the important role that the visual image of the campus can play in any branding strategy. He suggests a variety of measures that can be taken to enhance the visual quality of the institution and indicates which can be most effectively used on various types of campuses as part of an effort to strengthen the university’s brand. He also identifies elements of analytical data needed to inform the decision-making process.

Abstract: The passing of the Complete College Tennessee Act (CCTA) was a watershed moment in how the state’s institutions of higher education operated and would be funded. Under the act, state policy shifted to focus on degree production, efficiency, resourcefulness, and economic growth. This article examines how one public institution prepared itself in a fluctuating leadership climate to navigate a quickly evolving and complex planning environment. It discusses the background and fundamentals of CCTA as they relate to higher education funding, the implications for strategic planning and assessment at the university, and the promises and challenges of new accountability formulas for quality improvement in higher education.

Abstract: This grounded theory research investigates climate action plan implementation using Cal Poly Pomona as a case study. It analyzes organizational dynamics in climate planning processes, investigates actions that may have been taken without the plan, and identifies the challenges of taking climate action. The results indicate that while most actions could have been taken without the plan, the planning process yielded social, political, and intellectual capital that would otherwise not have been realized. In areas where progress is slow or stalled, there is a lack of effective collaboration, a mismatch between plan strategies and organizational norms, or a perceived or real lack of efficacy.

Abstract: The University System of Georgia has radically altered its approach to measuring space utilization. We here present the data set generated by the inaugural run of the new methodology, which shows tremendous variation in campus space profiles across the system. The data provide compelling evidence that thinking differently about space will profoundly affect college and university planning.

Abstract: As with all educational institutions, the visual identity of a Christian college results from both a professional’s design principles and users’ own experiences and associations. While the two may be related, they are by no means the same. A logical symbolic center for many Christian campuses, a chapel facilitates religious activity and carries emotional attachments bound up with the community’s sense of place. However, it is not clear how the community members of a Christian college perceive the importance of their chapel relative to the importance placed on it by an architect’s strong campus design principles.
Calvin College, in Grand Rapids, Michigan, serves as a case study, offering an example of how a college community might regard the importance of a chapel building over and against its architect’s strong design principles. The chapel building was not conceived as a primary expression of the college’s visual identity and thus was only incidentally associated with the architect’s overarching vision for the campus. This case study asks if the community of Calvin College perceives the chapel as a powerful campus placemarker contributing to the current visual identity of the institution. The results of this study illustrate that a chapel building can work as an institutional symbol for a Christian college, representing the institution’s identity even when it stands apart from strong campus design principles.