Learning Resources

Abstract: The quality of campus life in large universities has declined over the years as faculty have given up responsibility for student life outside the classroom and institutions have become ever more bureaucratized. To solve this problem, universities should establish systems of small, decentralized academic communities modeled ultimately on the residential colleges of the Universities of Oxford and Cambridge. In the United States, Harvard and Yale Universities first adopted this residential college model in the 1930s, and it is now spreading to many institutions, public and private, large and small.

Abstract: First, I will explain what I consider to a brand to be. This will give me a framework to look forward to the possible futures of the college or university brand. I will summarize some key trends facing your target consumers: future students and the employers of those students and come to some obervations about the realtionship between our brands and these "consumers". I will then illustrate some of this thinking with a real example where I have, in recent months, been able to work with a small collee in Portland to try to out some of this thinking and help create a University Brand.

Abstract: In this article, we discuss a method for developing and writing scenarios for a college or university. We begin by reviewing the general literature on scenarios; we then detail a scenario development project at Arizona State University. This project, conducted in 1988–89, was Arizona State University's first institution-wide, futures-based planning and scenario development effort. The focus of the project for Arizona State University was planning and programming for affirmative action. An outside consultant facilitated the group-process portion of the project and instructed university staff in scenario development. Staff in the university's Office of Institutional Analysis then developed and wrote a set of three scenarios to guide the university's affirmative action programming and planning during the decade of the nineties.

Abstract: Escalation of university-community tension across the nation has generated widespread investigation and speculation by planners into the possible causes. Much of the speculation centered on "campus form" as a significant variable. Did the physical size and shape of the campus and its buildings influence tensions or the lack thereof? Was physical dispersal of the campus preferable to the fortress-like enclave of the traditional urban campus? In search of answers, Educational Facilities Laboratories commissioned a team of researchers at the University of Cincinnati--Robert Carroll, a sociologist, and planning professors Hayden B. May and Samuel V. Noe, Jr.--to undertake a study of the phenomenon. Their conclusions are available in a report available from Professor Noe, Department of Community Planning, University of Cincinnati, Cincinnati, Ohio 45221, and are summarized by the editor in the following article.