Learning Resources

Abstract: Book review: Strategic Marketing for Educational Institutions, by Philip Kotler and Karen F. A. Fox. Second edition. Prentice-Hall, 1995. 474 pages. ISBN 0-13-668989-2.

Abstract: Subtitles: The storm begins; Push comes to shove; What made it possible; And then the backlash; Pull quotes: "Across the country higher education support is being squeezed out." "Governor Schaefer was not happy." "The entire network was stunned by the rapidity with which the Regents acted." "Good data were a critical factor."

Abstract: Subtitles: Anatomy of benchmarking; The vital parts; How do colleges learn?; It's no one's responsibility; What's the corrective?; How does it work? Pull quotes: "Benchmarking is not a simple matter of visiting the finest competitors." "There are really two parts to benchmarking." "Universities can learn a great deal from the best non-educational enterprises." "It is most effective when performed by a team." "The first impression of a campus can have a powerful effect." "Faculty members tend to see money spent on campus grounds as a frivolous expenditure." "Newer campus plantings look like those around large suburban homes." "The campus landscape assessment is a different animal."F

Abstract: Book review: The Art and Politics of College teaching, edited by R. McLaran Sawyer, Keith Prichard, adn Karl Hostetler. Peter Lang, 1992. 344 pages. ISBN 0-8204-1684-3 The New Faculty Memeber: Supporting and Fostering Professional Development, by Robert Boice. Jossey-Bass, 1993. 364 pages. ISBN 1-5542-423-6. University Politics: F.M. Cornford's Cambridge and His Advice to the Young Academic Politician, by Gordon Johnson. Cambridge University Press, 1994. 112 pages. ISBN 0-521-46919-8.

Abstract: Viewpoint Subtitles: Recreate, not restore; Digging into the structure. Pull quotes: "The economics of being a professor have changed." "Liberal education cannot return to the past." "Colleges may need to experiment with two kinds of tenure."

Abstract: Book Review: Realizing the Educational Potential of Residence Halls, by Charles Schroeder and Phyllis Mable. Jossey-Bass, 1994. 319 pages. ISBN 0-7879-0018-4.

Abstract: Book review: organizational and Technologiacl Startegies for Higher Education in the Information Age, by David Ernst, Richard Katz, and John Sack. CAUSE Professional Paper Series, No. 13, 1995. 25 pages.