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ebook

Published
July 21, 2022

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A Practical Guide to Strategic Planning in Higher Education

Second Edition, with New and Updated Content

By: Karen E. Hinton, PhD

A resource for anyone engaged in college or university strategic planning, and an excellent primer for planning committees. This second edition also contains new strategies for using an institution’s strategic plan during times of institutional upheaval, and additional techniques for jump-starting various parts of the planning process.
Abstract: A Practical Guide to Strategic Planning in Higher Education is a resource for anyone engaged in college or university strategic planning; it is also an excellent primer for planning committees. Using clear definitions, practical tips, and examples drawn from actual situations, this short book acts as a manual for both experienced planners and those who are new to the process. This second edition also contains new strategies for using an institution’s strategic plan during times of institutional upheaval, and additional techniques for jump-starting various parts of the planning process.

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Blog Post

Published
July 6, 2022

What Is a Bridge Plan?

(And Does Your Institution Need One?)

By: Sadie Wutka, Director of Content Strategy, SCUP

A bridge plan allows a college or university to continue to pursue defined strategic pathways during times of uncertainty or rapid, unpredictable change. It’s also a good solution for when faculty and staff are overwhelmed due to a highly volatile, uncertain, complex and ambiguous (VUCA) environment.

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Webinar Recordings

Published
June 9, 2022

Catapulting African-American Women to Degree Completion at Land-Grant HBCUs

By: Samantha N. Friar, Elgin Community College | Rufus Williams, Managing Director, LoopWealth, and WVON Radio Morning Show Host

What factors support degree completion for African-American women students at Land-Grant Historically Black Colleges and Universities (HBCU)? New research on African-American women's degree completion dives into the contributing factors that support these students and catapult them to the degree completion mark.

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Planning for Higher Education Journal

Published
April 6, 2022

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Teetering on the Demographic Cliff, Part 3

Different Conditions Require a Different Kind of Planning

By: Bryan C. Harvey, EdD

Higher education has faced major changes for some time—COVID-19 accelerated that volatility—and now we’re anticipating the demographic downslope in student enrollment. How and when should institutions mobilize for the difficult work of planning in the face of wrenching change?

From Volume 50 Number 2 | January–March 2022

Abstract: Part 1 of this series described a major contraction in the pool of college-going 18-year-olds that will reverse decades of growth and stability for higher education. Part 2 explored how we can shape a planning context that supports success in the coming 10 or 20 years. Part 3 suggests how our approach to planning must shift to prepare for abrupt change.

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Conference Presentations

Published
March 10, 2022

2022 Mid-Atlantic Regional Conference | March 2022

The Power of Wayfinding: Differentiating Your Brand Within a University System

Differentiating Your Brand Within a University System

By: Lindsay Story, Ayers Saint Gross

Place matters in a higher education landscape that is becoming increasingly more competitive.
Abstract: Place matters in a higher education landscape that is becoming increasingly more competitive. In this session, we’ll show how three institutions within the University System of Maryland prioritized, designed, and implemented a flexible and maintainable approach to signage and wayfinding, allowing each campus to make an impactful, branded first impression. Come learn how to translate years of ad hoc wayfinding into a consistent brand that provides a welcoming, inclusive, and connected campus for all.

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Planning for Higher Education Journal

Published
December 15, 2021

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Teetering on the Demographic Cliff, Part 2

Turning Away from the Challenge Is the Riskiest Strategy of All

By: Bryan C. Harvey, EdD

Higher education has faced major changes for some time—COVID-19 accelerated that volatility—and now we’re anticipating the demographic downslope in student enrollment. How and when should institutions mobilize for the difficult work of planning in the face of wrenching change?

From Volume 50 Number 1 | October–December 2021

Abstract: Part 1 of this series described a major contraction in the pool of college-going 18-year-olds that will reverse decades of growth and stability for higher education. Drawing on the path-breaking analysis of Carleton College economist Nathan Grawe, it outlined how widespread but variable the change will be, and discussed some of the effects—on enrollment, revenue, facilities, staffing, and more—for which colleges and universities should be preparing. This Part 2 explores these implications: How can we shape a planning context that supports success in the coming 10 or 20 years? What attitudes and skillsets will remain useful, and what may need to change?

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Planning for Higher Education Journal

Published
September 17, 2021

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Teetering on the Demographic Cliff, Part 1

Prepare Now for the Challenging Times Ahead

By: Bryan C. Harvey, EdD

A long-term decline in birth rates raises fundamental planning questions for higher education as the pool of 18-year-olds contracts after 2025. How can planners and leaders use the time we have to prepare for some of the most wrenching changes in a generation?

From Volume 49 Number 4 | July–September 2021

Abstract: A long-term decline in birth rates raises fundamental planning questions for higher education as the pool of 18-year-olds contracts after 2025. This Planning for Higher Education series explores how planners and leaders can use the time we have to prepare for some of the most wrenching changes in a generation. This article, Part 1, surveys the planning horizon as we emerge from COVID-19 and describes the challenges ahead. Part 2 considers specific planning strategies institutions can adopt to meet the challenge. Part 3 tackles perhaps the most daunting challenge: how to mobilize institutions to actually do what needs to be done, however inconvenient (or worse) that may be.

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Conference Recordings

Published
July 16, 2021

2021 Annual Conference | July 2021

2020 Foresight

Scenario Planning in the Age of Pandemic

By: Jan O'Brien, Thompson Rivers University | Dana Prymak, Thompson Rivers University

In this presentation, we'll demonstrate a step by step how-to for you to apply on your own campus with a vivid description of deliverables, tools, and 'gotchas.'
Abstract: The disruptive nature of a post-COVID world provides the perfect opportunity for institutions to use scenario planning as a tool to navigate through an uncertain future. Scenario planning is especially useful for communicating external and internal trends and bridging a discussion between the most recent visioning exercise and transition. In this presentation, we'll demonstrate a step by step how-to for you to apply on your own campus with a vivid description of deliverables, tools, and 'gotchas.'

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Conference Recordings

Published
July 16, 2021

2021 Annual Conference | July 2021

Campus Tour | Drexel University

Founding Vision and Turning Points

By: Nancy Rogo Trainer, Drexel University

This campus tour will explore the campus by era, illustrating how various forces and prevailing attitudes towards city life have influenced the campus’s evolution.
Abstract: From its beginnings in 1891, Philadelphia’s Drexel University has been a distinctly and intentionally urban institution. This campus tour will explore the campus by era, illustrating how various forces and prevailing attitudes towards city life have influenced the campus’s evolution. We will begin our tour with the extraordinary Main Building and conclude by sharing recent partnerships—with developers, the School District of Philadelphia, and others—that are enlivening the campus and strengthening its connections to the city.

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Conference Recordings

Published
July 16, 2021

2021 Annual Conference | July 2021

Developing Programs and Facilities for Next Generation Industry Leaders

By: Tobias Newham, The Beck Group | Christa Slejko, Dallas County Community College District | Russell Vaughn, Texas AirSystems LLC

We'll illustrate how industry-academic partnerships led to the reimagining of vocational education in a new, didactic facility for construction sciences.
Abstract: With a shortage of skilled labor in the construction industry, the construction technology program at North Lake College aims to close that gap while creating an attractive, career-focused educational alternative to the traditional four-year college degree. We'll illustrate how industry-academic partnerships led to the reimagining of vocational education in a new, didactic facility for construction sciences. Come find out how your institution can inspire the next generation of industry leaders by elevating vocational education programs and facilities.

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