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Planning for Higher Education Journal

Published
July 1, 2017

Eight Themes in Strategic Planning

Reflections from a Year of Focused Learning

By: Jennifer H. Stephens

Strategic planning and how higher education leaders use strategic planning to move their institutions forward are changing to remain relevant in today’s highly competitive and fast-moving environment.

From Volume 45 Number 4 | July–September 2017

Abstract: A year of focused learning on strategic planning at colleges and universities across the nation revealed eight key themes in strategic planning as well as how university leaders are using strategic planning to move their institutions forward and how strategic planning is changing. Strategic plans (1) have shorter time spans, (2) include goals in broad brush strokes, (3) have strong communication plans, (4) present their complex goals in simplified form, (5) use data, (6) distinguish their institutions, (7) are aligned with other plans, and (8) require strong leadership.

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