Learning Resources

Abstract: Over their 150-year history, land-grant universities have played a tremendous and vital role in the development of the United States and the education of its people. Most of these institutions were established as the result of the Morrill Land-Grant Act of 1862. How has this mission, drafted in a much different time, held up over the years? As we move toward the third decade of the twenty-first century, many universities are evolving to better embrace changing student demographics; build industry partnerships; and reframe campus legacies to ensure that the land-grant mission still supports the needs of our times.

Abstract: Universities and colleges across the country are faced with growth in the campus population and the loss of surface parking lots for new buildings. The response of many institutions is to build new garages with the assumption that parking demand ratios will remain the same. Such an approach, however, can be extremely expensive—upwards of $2,000 per net new space annually. In many cases, a mix of parking and demand reduction programs—such as shuttles, bicycle and pedestrian improvements, and financial incentives not to drive—can accommodate growth at a lower cost per trip. A balanced approach will also tend to support other goals, from improving town-gown relations to maintaining debt capacity. Demand management strategies have been employed by institutions for many years. However, it is less common for a cost-benefit analysis to be undertaken comparing them with new parking construction. Using examples from universities in California and Colorado, this article demonstrates a methodology to inform basic decisions on the amount of parking required to cater to campus growth, which can be incorporated into campus master planning.

Abstract: The growing ability of private colleges and universities to use a high level of annual endowment spending in support of current operations has been a source of financial strength during much of the past two decades. More recently, however, declining endowments at most colleges have raised concerns about declines in the availability of annual endowment spending. Decreases or stagnation in endowment spending would pose a particular challenge for colleges that have grown most reliant on such endowment support. This article describes these recent changes in endowment support for current operations, analyzes how the budgetary strains have arisen, and suggests ways that colleges may respond to the strains.

Abstract: This article explains the various steps taken by Cornell University to create a Freshmen Campus on their North Campus. It first explores the reasoning about the decision to create a Freshmen Campus and then explains the process whereby the plan was developed. It compares the developed new physical plan to other campuses as well. Within the article are planning guidelines for designing new freshmen residence halls and dining facilities.

Abstract: One of the major issues in strategic planning is moving the academic strategic plan from planning to implementation. This article suggests that there are several effective implementation methods: using the budget, using participation, using force, establishing goals and key performance indicators, working within the human resource management system, using the reward system, using faculty and staff development, working with institutional culture, working with or around tradition, developing and using change champions, and building on systems that are ready for or are easily adaptable to strategic change.

Abstract: Recruiting and retaining women and minority faculty members is a particularly challenging workforce development issue facing many universities. This article summarizes current literature and the results of a survey of selected institutions to gauge responses to this challenge. All the survey respondents indicated that recruitment of women and minority candidates has been problematic, that retention problems vary, and that job placement is difficult and can negatively influence the recruitment and retention of women and minority faculty members. Job placement for partners has been most difficult for those universities located in small- to mid-sized cities. A variety of programs have been attempted to alleviate problems of recruitment and retention.