Learning Resources

Abstract: Book review of You Can Get There from Here: The Road to Downsizing in Higher Education, by Barbara Butterfield with Susan Wolfe. College and University Personnel Association, 1994. 136 pages. ISBN 1-878240-38-2. Pull quotes: "Institutions need a new road map for effectively managing their human resources."

Abstract: Extols the virtues of linking planning, assessment, and resource allocation. Using California State University-Sacramento as a model, the authors explain how this integrated planning process evolved, from an initial link between planning and budgeting to one which also included assessment. Concludes with the lessons learned from the process and a review of the challenges the institution still faces.

Abstract: To facilitate successful planning in an environment of great social, environmental, and technological change coupled with limited resources, planning efforts must work simultaneously on the external policy level and the internal, institutional one. Examines the American Council on Education Policy Commission and the California State University Cornerstones project for clues on how to plan on both levels and work towards common goals.

Abstract: Book review of Selling the Invisible: A Field Guide to Modern Marketing, by Harry Beckwith. Warner books, 1997. 250 pages. ISBN 0-446-52094-2. Pull quotes: "In services, you are asking a person to make a purchase decision about something he or she cannot see, hear, taste, or feel."

Abstract: Describes the quantitative analysis of program array at the University of Wisconsin-Madison in an attempt to evaluate new and low-enrollment programs in a period of shrinking financial resources. The analysis is designed to compare a college or university with its peer institutions. The resulting information can form the basis of policy development for low-enrollment majors, assist in evaluating the need for new programs, or aid in analyzing resources and developing new, consolidated, and/or collaborative programs.

Abstract: Considers how statewide board cooperation regarding the review and support of master’s degree programs might be enhanced. Maintains that two elements are necessary: strengthening the state’s recognition of the value of master’s level education, and balancing state and institutional interests regarding quality control and productivity measures. Concludes with a summary of what each side must to do enhance master’s level education at both levels.

Abstract: Maintains that colleges and universities must do more to educate the public about the realities of higher education finance. In particular, institutions need to demonstrate how they are like and not like other business enterprises. Furthermore, higher education institutions must better explain the considerable price variance among institutions, as well as clarify the difference between the "sticker price" of tuition and the actual price students must pay to attend college. Finally, they must emphasize that education is an investment, not a commodity, and better articulate the difference. To this end, the author asserts that cooperation among institutions is essential.

Abstract: Outlines the efforts of the Colorado Commission on Higher Education (CCHE) to implement a comprehensive statewide plan for the development of information technology in its colleges and universities. Describes the initial assessment and findings in such areas as student access, faculty and curriculum development, state financing and capital funding, K-12 partnerships, role and mission, networking, and legislative perspectives. Highlights the components of the resulting strategic vision and the eventual outcomes of the process.

Abstract: Book review of First Among Equals: The Role of the Chief Academic Officer, edited by James Martin and James Samels. Johns Hopkins University Press, 1997. 237 pages. ISBN 0-8018-5612-4. Pull quotes: "The position has unquestionably become more complex as colleges themselves have become more complex."

Abstract: Book review of Truth and Consequences: Colleges and Universitites Meet Public Crises, by Jerrold Footlick. ACE/Oryx Press, 1997. 192 pages. ISBN 0-89774-970-7. Pull quotes: "The press is not likely to change how it operates, so universities need to learn how to deal with the media more skillfully."