Learning Resources

Abstract: Branding is a strategy that many universities have adopted to enhance their competitive position in the marketplace. In this article the author explores the important role that the visual image of the campus can play in any branding strategy. He suggests a variety of measures that can be taken to enhance the visual quality of the institution and indicates which can be most effectively used on various types of campuses as part of an effort to strengthen the university’s brand. He also identifies elements of analytical data needed to inform the decision-making process.

Abstract: In 2010, a public research institution in the southeastern United States, the focus institution for this investigation, launched an academic realignment initiative through the creation of a new academic unit. Administrators identified three primary goals for the academic realignment initiative but failed to articulate a time line or measureable outcomes for the process. In the absence of institutional measures, the primary author created proxy outcomes, but found minimal evidence to suggest that institutional outcomes had been achieved. In an era of high-stakes accountability and limited financial resources, it is imperative that academic leaders intentionally connect institutional goals to measureable outcomes.

Abstract: Sustainability guidelines for campuses typically focus on the environmental, structural, and organizational aspects of colleges and universities. The Sustainable Sites Initiative (SITES) expands the definition of campus sustainability by including “Socially Equitable” design guidelines that consider how people interact with and within campus landscapes. Landscapes that afford (1) mental restoration and (2) social interaction become sustainable under the SITES definition. This study conducted at Agnes Scott College and The University of Georgia tests the criteria associated with these guidelines to determine their relevance and impact. Through mapping exercises, direct observation, and a questionnaire survey, data were collected from 120 students to determine which “sustainable” criteria are relevant to campus landscapes. The findings confirm the criteria listed in the SITES guidelines and introduce additional criteria to consider for enhancing Socially Equitable design standards on campus.

Abstract: The United States relies on science, technology, engineering, and math (STEM) graduates to enhance national innovation and economic development. Recently, however, great concern has arisen about the quantity and quality of STEM graduates and the need to recruit and graduate more minority students from these disciplines. This exploratory qualitative study used interviews and document analysis to gain additional insight into the ways that habitus, academic preparation, academic and social integration, and interventions and inducements interact and influence the persistence to graduation of minority students in the STEM disciplines.

Abstract: College and university administrators understand that parking is a necessary and valuable resource. By taking a fresh look at their campus parking resources, planners across the country are using parking to achieve a wide array of objectives, including promoting important institutional values like sustainability. They are also using cutting-edge technologies to improve the quality of life on campus and streamline the administration of campus parking facilities. Furthermore, the emerging trend of privatizing or leasing campus parking offers new opportunities for financing important institutional initiatives. These—and other—trends are helping colleges and universities fully realize the potential of their parking resources.

Abstract: The University System of Georgia has radically altered its approach to measuring space utilization. We here present the data set generated by the inaugural run of the new methodology, which shows tremendous variation in campus space profiles across the system. The data provide compelling evidence that thinking differently about space will profoundly affect college and university planning.

Abstract: Consortia tend to be groups of either public or private institutions that have formed an alliance that allows them to achieve more collectively than they could individually, and consortial efforts are gaining moment as significant powerhouses in enhancing academic life on campus and reducing administrative expenses. This article examines some of the current consortial models, which have two primary areas of focus: academic affairs and administrative functions. The potential for building academic breadth/depth on campus and the possibility of cost savings offer a powerful incentive for institutions to explore avenues for substantial consortial efforts. This overview includes a question set that should be addressed before embarking on a collaboration.

Abstract: This grounded theory research investigates climate action plan implementation using Cal Poly Pomona as a case study. It analyzes organizational dynamics in climate planning processes, investigates actions that may have been taken without the plan, and identifies the challenges of taking climate action. The results indicate that while most actions could have been taken without the plan, the planning process yielded social, political, and intellectual capital that would otherwise not have been realized. In areas where progress is slow or stalled, there is a lack of effective collaboration, a mismatch between plan strategies and organizational norms, or a perceived or real lack of efficacy.