Learning Resources

Abstract: Muskegon Community College’s (MCC) Goal in Focus communications program reshaped stakeholder engagement and strengthened institutional alignment, driving more effective strategic outcomes. Grounded in the Society for College and University Planning’s Integrated Planning Competencies, our approach fostered a planning culture that is transparent, adaptable, and collaborative. By strategically aligning monthly communications with its institutional goals, MCC increased engagement with students, employees, and the community while reinforcing a shared sense of ownership. A goal-focused communications calendar enriches sustainability, builds relationships, strengthens alignment, and improves preparedness for change.

Abstract: Nationwide rising crashes involving pedestrians impact the safety of your campus community. This session will cover applicable and scalable strategies Virginia Commonwealth University (VCU) is using to create a safer campus for pedestrians while exploring the unique challenges of pedestrian and driver safety on urban university and medical campuses. We'll share best practices from peers, a data-driven approach for cost-effective solutions, and a town and gown collaboration framework to help foster a culture of safety. Join us to begin developing a list of pedestrian safety measures and identify the necessary stakeholders for implementing these safety measures.

Abstract: Recent years have seen mobility pattern shifts, new micromobility devices, such as e-scooters and e-bikes, and surging traffic deaths. Higher education campuses are uniquely placed to implement best-practice pedestrian and bicycle infrastructure, but they face different opportunities and constraints. This session will discuss how Northwestern University and Illinois Medical District approach transportation challenges and strategies for campus mobility planning and policy development around adapting and improving safety. Come delve into these two campuses' mobility planning efforts to discover best practices for planning processes, policy language, infrastructure design, and integrated implementation and operations strategies.

Abstract: This article explores a methodology for assessing and managing the financial viability of private, tuition-dependent institutions as well as institutional tactics and strategies used to improve their financial strength. The resulting model will help institutions understand the trends and predictive value of key financial metrics directly impacting their liquidity and operations and how senior leadership can drive change. Institutional examples illustrate how to engage senior leadership in strategic decision-making that includes assessment of revenue growth and/or expense management.