Learning Resources

Keeping the Focus Month by Month

Improve Stakeholder Engagement and Outcomes with a Goal Communications Calendar

By: Tina Dee, MS

By strategically aligning monthly communications with its institutional goals, Muskegon Community College increased its connection with students, employees, and the community while reinforcing a shared sense of ownership.

From Volume 53 Number 3 | April–June 2025

Abstract: Muskegon Community College’s (MCC) Goal in Focus communications program reshaped stakeholder engagement and strengthened institutional alignment, driving more effective strategic outcomes. Grounded in the Society for College and University Planning’s Integrated Planning Competencies, our approach fostered a planning culture that is transparent, adaptable, and collaborative. By strategically aligning monthly communications with its institutional goals, MCC increased engagement with students, employees, and the community while reinforcing a shared sense of ownership. A goal-focused communications calendar enriches sustainability, builds relationships, strengthens alignment, and improves preparedness for change.

Institutions Mentioned: Muskegon Community College
Planning Types: Strategic Planning
Tags: Communication, Community College, Engaging Stakeholders, Goals, Implementation

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Conference Presentations

Published
May 20, 2025

Collaborative Town and Gown Solutions for Pedestrian Safety on Campus

Abstract: Nationwide rising crashes involving pedestrians impact the safety of your campus community. This session will cover applicable and scalable strategies Virginia Commonwealth University (VCU) is using to create a safer campus for pedestrians while exploring the unique challenges of pedestrian and driver safety on urban university and medical campuses. We'll share best practices from peers, a data-driven approach for cost-effective solutions, and a town and gown collaboration framework to help foster a culture of safety. Join us to begin developing a list of pedestrian safety measures and identify the necessary stakeholders for implementing these safety measures.

Planning Types: Campus Planning
Tags: SCUP 2025 Mid-Atlantic Regional Conference, Town and Gown, Transportation and Parking

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Blog Post

Published
January 15, 2025

We’re All in Labor

A Different Perspective on Higher Education Institutions Working with Unions

By: Apryl Motley, CAE, SASM

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Conference Presentations

Published
July 23, 2024

Campus Master Planning as a Catalyst for Broader Economic Development

By: Suzanne Klein, Principal, Associate Vice President | Mark McCormick, President

In the face of unprecedented changes, Middlesex College is tackling pressing issues to stay relevant by conducting community outreach, developing partnerships to address workforce changes, supporting non-traditional students, and promoting diversity, equity, and inclusion (DEI).

Abstract: In the face of unprecedented changes, Middlesex College is tackling pressing issues to stay relevant by conducting community outreach, developing partnerships to address workforce changes, supporting non-traditional students, and promoting diversity, equity, and inclusion (DEI). We'll share how Middlesex went beyond enrollment metrics and traditional master planning strategies with an innovative plan that involves the county and community in supporting a variety of campus and regional initiatives. Come learn how you can apply innovative approaches at your institution to transform long-term academic and master planning while leading cultural changes?internally and externally?and prepare your campus for a post-pandemic world.

Planning Types: Campus Planning
Tags: Attracting and Retaining Underrepresented Students, Economic Development, Master Plan, SCUP 2024 Annual Conference, Workforce Development

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Conference Presentations

Published
July 23, 2024

Best Practices for Campuswide Mobility Planning

By: Frances Ritchie, Associate | Nicole Vahl, Health & Science Program Manager | Sarah White, Campus Planner

Recent years have seen mobility pattern shifts, new micromobility devices, such as e-scooters and e-bikes, and surging traffic deaths. Higher education campuses are uniquely placed to implement best-practice pedestrian and bicycle infrastructure, but they face different opportunities and constraints.

Abstract: Recent years have seen mobility pattern shifts, new micromobility devices, such as e-scooters and e-bikes, and surging traffic deaths. Higher education campuses are uniquely placed to implement best-practice pedestrian and bicycle infrastructure, but they face different opportunities and constraints. This session will discuss how Northwestern University and Illinois Medical District approach transportation challenges and strategies for campus mobility planning and policy development around adapting and improving safety. Come delve into these two campuses' mobility planning efforts to discover best practices for planning processes, policy language, infrastructure design, and integrated implementation and operations strategies.

Planning Types: Campus Planning
Tags: Landscape / Open Space, SCUP 2024 Annual Conference, Transportation and Parking

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Democratizing Data to Close Equity Gaps

Engage Teams to Dismantle Systemic Barriers That Impede Student Success

By: Neva Lozada, EdD, Carlos Rodriguez, EdD, Michael Salvatore, PhD, and Joseph Youngblood, II, JD, PhD

Kean University strategically reframed and visualized student data, merged planning processes, and harnessed analytics to dismantle impediments to bridging equity gaps in higher education.

From Volume 52 Number 3 | April–June 2024

Abstract: Through the inception of the Division of Strategic Analytics and Data Illumination (SADI), Kean University has cultivated a capacity for data literacy and analytics, empowering its community to employ data for evidence-based decision-making to overcome barriers to student success.
Employing optimal practices in integrated planning, SADI unified disparate offices into one cohesive data team to strategically reframe and visualize student data, identifying specific needs for continual improvement. This article underscores SADI’s initiatives in democratizing data, merging planning processes, and harnessing analytics to dismantle impediments to student success, particularly in bridging equity gaps in higher education.