Learning Resources

Keeping the Focus Month by Month

Improve Stakeholder Engagement and Outcomes with a Goal Communications Calendar

By: Tina Dee, MS

By strategically aligning monthly communications with its institutional goals, Muskegon Community College increased its connection with students, employees, and the community while reinforcing a shared sense of ownership.

From Volume 53 Number 3 | April–June 2025

Abstract: Muskegon Community College’s (MCC) Goal in Focus communications program reshaped stakeholder engagement and strengthened institutional alignment, driving more effective strategic outcomes. Grounded in the Society for College and University Planning’s Integrated Planning Competencies, our approach fostered a planning culture that is transparent, adaptable, and collaborative. By strategically aligning monthly communications with its institutional goals, MCC increased engagement with students, employees, and the community while reinforcing a shared sense of ownership. A goal-focused communications calendar enriches sustainability, builds relationships, strengthens alignment, and improves preparedness for change.

Institutions Mentioned: Muskegon Community College
Planning Types: Strategic Planning
Tags: Communication, Community College, Engaging Stakeholders, Goals, Implementation

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Conference Presentations

Published
April 3, 2025

Rooted Resilience: CSUMB Expands Student Offerings Through Regional Connections

Abstract: California State University, Monterey Bay (CSUMB) has modeled social, environmental, and economic resilience planning by forging creative partnerships, expanding student offerings, and cultivating multi-source funding. We'll demonstrate how CSUMB leverages local resources?Äîsuch as the Monterey Bay National Marine Sanctuary?Äîto offer world-class opportunities to students who wouldn't typically have access. Join us to gain actionable strategies for creating student-centered, locally-relevant learning environments that support the regional ecosystem, attract industry partnerships, drive local innovation, and boost academic and career outcomes.

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Blog Post

Published
January 15, 2025

We’re All in Labor

A Different Perspective on Higher Education Institutions Working with Unions

By: Apryl Motley, CAE, SASM

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Conference Presentations

Published
July 23, 2024

Campus Master Planning as a Catalyst for Broader Economic Development

By: Suzanne Klein, Principal, Associate Vice President | Mark McCormick, President

In the face of unprecedented changes, Middlesex College is tackling pressing issues to stay relevant by conducting community outreach, developing partnerships to address workforce changes, supporting non-traditional students, and promoting diversity, equity, and inclusion (DEI).

Abstract: In the face of unprecedented changes, Middlesex College is tackling pressing issues to stay relevant by conducting community outreach, developing partnerships to address workforce changes, supporting non-traditional students, and promoting diversity, equity, and inclusion (DEI). We'll share how Middlesex went beyond enrollment metrics and traditional master planning strategies with an innovative plan that involves the county and community in supporting a variety of campus and regional initiatives. Come learn how you can apply innovative approaches at your institution to transform long-term academic and master planning while leading cultural changes?internally and externally?and prepare your campus for a post-pandemic world.

Planning Types: Campus Planning
Tags: Attracting and Retaining Underrepresented Students, Economic Development, Master Plan, SCUP 2024 Annual Conference, Workforce Development

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Democratizing Data to Close Equity Gaps

Engage Teams to Dismantle Systemic Barriers That Impede Student Success

By: Neva Lozada, EdD, Carlos Rodriguez, EdD, Michael Salvatore, PhD, and Joseph Youngblood, II, JD, PhD

Kean University strategically reframed and visualized student data, merged planning processes, and harnessed analytics to dismantle impediments to bridging equity gaps in higher education.

From Volume 52 Number 3 | April–June 2024

Abstract: Through the inception of the Division of Strategic Analytics and Data Illumination (SADI), Kean University has cultivated a capacity for data literacy and analytics, empowering its community to employ data for evidence-based decision-making to overcome barriers to student success.
Employing optimal practices in integrated planning, SADI unified disparate offices into one cohesive data team to strategically reframe and visualize student data, identifying specific needs for continual improvement. This article underscores SADI’s initiatives in democratizing data, merging planning processes, and harnessing analytics to dismantle impediments to student success, particularly in bridging equity gaps in higher education.

Institutions Mentioned: Kean University
Planning Types: Diversity, Equity, and Inclusion Planning, Institutional Effectiveness Planning
Tags: Alignment, Assessment / Analytics, Attracting and Retaining Underrepresented Students, Dashboards, Data, Diversity Equity and Inclusion (DEI), Engaging Stakeholders, Organizational Change, Racial Equity, Student Retention, Student Success, Underserved Students

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Conference Presentations

Published
March 5, 2024

Immersive Educational Facilities Design: Manufacturing Innovation and Connection

By: Chuck Rudalavage, Gensler | Dena Wangberg, Associate, Gensler

As trade schools gain national recognition for their affordability and career-centric focus, Raleigh’s Wake Technical Community College (WTCC) has set a new standard for strategic facilities design by capitalizing on community, industry, and government partnerships.

Abstract: As trade schools gain national recognition for their affordability and career-centric focus, Raleigh’s Wake Technical Community College (WTCC) has set a new standard for strategic facilities design by capitalizing on community, industry, and government partnerships. This session will show how WTCC is producing the next generation of innovative automotive repair technicians and leaders through an immersive program that aligns industry partnerships, high-tech education, employment opportunities, and local economic development goals. Discover how WTCC’s new automotive laboratory consolidates diverse programs into one building with agile, collaborative spaces, preparing students for emerging technologies in rapidly changing industries.