Learning Resources

Keeping the Focus Month by Month

Improve Stakeholder Engagement and Outcomes with a Goal Communications Calendar

By: Tina Dee, MS

By strategically aligning monthly communications with its institutional goals, Muskegon Community College increased its connection with students, employees, and the community while reinforcing a shared sense of ownership.

From Volume 53 Number 3 | April–June 2025

Abstract: Muskegon Community College’s (MCC) Goal in Focus communications program reshaped stakeholder engagement and strengthened institutional alignment, driving more effective strategic outcomes. Grounded in the Society for College and University Planning’s Integrated Planning Competencies, our approach fostered a planning culture that is transparent, adaptable, and collaborative. By strategically aligning monthly communications with its institutional goals, MCC increased engagement with students, employees, and the community while reinforcing a shared sense of ownership. A goal-focused communications calendar enriches sustainability, builds relationships, strengthens alignment, and improves preparedness for change.

Institutions Mentioned: Muskegon Community College
Planning Types: Strategic Planning
Tags: Communication, Community College, Engaging Stakeholders, Goals, Implementation

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Reimagining the Student Experience and Stewarding Campus Resources

By: Cory Clippinger, Architect, DLR Group | Matthew Damschroder, Vice President for Student life and Dean of Students, Juniata College | Kaveri G. Singh, Higher Education Leader, Architecture, DLR Group | Lisa Keegan, Vice President for Student Enrollment, Engagement, and Success, Bucknell University

Institutions are seeking to improve student experience to support recruitment and retention on campus, but making big impactful moves can be daunting in the midst of overwhelming deferred maintenance needs.

Abstract: Institutions are seeking to improve student experience to support recruitment and retention on campus, but making big impactful moves can be daunting in the midst of overwhelming deferred maintenance needs. Solving for a renewed focus on student wellbeing and resource-strapped environments, we'll share two case studies of transforming the campus experience through strategic investment in capital-constrained environments. This session will outline a path for converting the threats of deferred maintenance numbers into an opportunity to enhance the student experience on campus by providing a tool kit to guide institutions through the planning process.

Planning Types: Campus Planning
Tags: Deferred Maintenance, Facilities Planning, Health and Wellness, Student Experience, Student Recruitment, Student Retention

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Designing for Intentional Community: Dartmouth’s Housing Transformation

By: Ben Carlson, Principal, Goody Clancy | Lisa Ferreira, Principal, Student Life Practice Leader, Goody Clancy | Joanna Whitcomb, Director of Campus Planning, Dartmouth College

Planning processes must be versatile and nimble to accommodate changing priorities.

Abstract: Planning processes must be versatile and nimble to accommodate changing priorities. This session will show how a design team developed a flexible data visualization tool that allows Dartmouth University to play out scenarios as priorities change over time. As Dartmouth renews its plans, we'll provide a comprehensive look at how the team considered parity, distribution, and student wellness in a three-part planning effort. Discover how you can apply our data visualization tool to describe complex variables to stakeholders, as well as use scenario planning to align cost, student experience, and institutional goals over the course of your plan's realization.

Planning Types: Campus Planning
Tags: Facilities Assessment, Facilities Design, Facilities Planning, Scenario Planning, SCUP 2025 Spotlight Series | June, Student Housing

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The Future of University Planning in 2040 (and Beyond)

I Used Foresight Analysis to Help SCUP Look Ahead, Adapt, and Innovate

By: Lisa Jasinski, PhD, President, Associated Colleges of the Midwest

This is a SCUP FellowResearch Project Final Report for the 2023–2024 program. This report explores how foresight analysis can be used to prepare and plan for uncertain futures in higher education.

Abstract: In this SCUP fellowship project, Lisa Jasinski applies strategic foresight methods to explore what university planning could look like in 2040—and how we can better prepare for it today.

Informed by environmental scanning, futures thinking, and stakeholder engagement with SCUP members and campus leaders, she developed four plausible scenarios grounded in current trends such as AI, climate change, political polarization, and declining public trust. These scenarios aren’t predictions; they are planning tools that help teams and organizations stress-test strategies, surface assumptions, and engage in meaningful future-focused conversations.

Planning Types: Strategic Planning
Tags: Environmental Scanning, Original Research, Scenario Planning

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Conference Presentations

Published
May 20, 2025

Reimagining the Student Experience and Stewarding Campus Resources

Abstract: Institutions are seeking to improve student experience to support recruitment and retention on campus, but making big impactful moves can be daunting in the midst of overwhelming deferred maintenance needs. Solving for a renewed focus on student wellbeing and resource-strapped environments, we'll share two case studies of transforming the campus experience through strategic investment in capital-constrained environments. This session will outline a path for converting the threats of deferred maintenance numbers into an opportunity to enhance the student experience on campus by providing a tool kit to guide institutions through the planning process.

Planning Types: Campus Planning
Tags: Deferred Maintenance, Facilities Planning, Health and Wellness, SCUP 2025 Mid-Atlantic Regional Conference, Student Experience, Student Recruitment, Student Retention

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Conference Presentations

Published
April 8, 2025

Designing for Intentional Community: Dartmouth’s Housing Transformation

Abstract: Planning processes must be versatile and nimble to accommodate changing priorities. This session will show how a design team developed a flexible data visualization tool that allows Dartmouth University to play out scenarios as priorities change over time. As Dartmouth renews its plans, we'll provide a comprehensive look at how the team considered parity, distribution, and student wellness in a three-part planning effort. Discover how you can apply our data visualization tool to describe complex variables to stakeholders, as well as use scenario planning to align cost, student experience, and institutional goals over the course of your plan's realization.

Planning Types: Campus Planning
Tags: Facilities Assessment, Facilities Design, Facilities Planning, Scenario Planning, SCUP 2025 North Atlantic Regional Conference, Student Housing

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Conference Presentations

Published
October 22, 2024

Full STEAM Ahead: Colocating Science, Engineering, and Liberal Arts

By: Jim Brummer, Vice President of Facilities, University of St Thomas-Minnesota | Melissa DelVecchio, Partner, Robert A.M. Stern Architects | Brian Lapham, Architect and Lab Planner, BWBR Architects, Inc.

Recruitment and retention are increasingly vital as student demographics evolve. New approaches to collaborative planning create keystone spaces on campus that can reinvigorate entire zones and benefit students, faculty, staff, and the bottom line.

Abstract: Recruitment and retention are increasingly vital as student demographics evolve. New approaches to collaborative planning create keystone spaces on campus that can reinvigorate entire zones and benefit students, faculty, staff, and the bottom line. The University of St. Thomas's Schoenecker STEAM Center uniquely combines science and engineering spaces with liberal arts programs and other collaboration space while also enhancing use patterns, gathering points, and campus circulation. We'll share tools and lessons learned to help you navigate the complexities of co-locating disparate functions while accounting for funding capacity and time-of-day use, resulting in efficient, effective spaces that support changing campus demographics.

Planning Types: Campus Planning
Tags: Academic Facility, Facilities Planning, Science / Engineering Facility, SCUP 2024 North Central Regional Conference, Student Recruitment, Student Retention

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Conference Presentations

Published
July 22, 2024

Institutional Transformation in Turbulent Times

By: Glynis Fitzgerald, President | Joseph (Tim) Gilmour, Principal/President Emeritus | Rodney Ridley, Vice President of Research, Economic Development, and Innovation

Alvernia University can provide inspiration for planners who must undertake the difficult task of transforming their institution in turbulent times. In four years, Alvernia University has raised $25 million in external support, garnered a $400 thousand grant, and raised enrollment by more than six percent.

Abstract: Alvernia University can provide inspiration for planners who must undertake the difficult task of transforming their institution in turbulent times. In four years, Alvernia University has raised $25 million in external support, garnered a $400 thousand grant, and raised enrollment by more than six percent. This session will detail Alvernia University’s transformation strategy, which has radically changed how the university educates students and supports regional economic development. The Alvernia approach offers a proven model that institutions can adapt for their own transformation efforts, cutting plan development and implementation time.