Learning Resources

Keeping the Focus Month by Month

Improve Stakeholder Engagement and Outcomes with a Goal Communications Calendar

By: Tina Dee, MS

By strategically aligning monthly communications with its institutional goals, Muskegon Community College increased its connection with students, employees, and the community while reinforcing a shared sense of ownership.

From Volume 53 Number 3 | April–June 2025

Abstract: Muskegon Community College’s (MCC) Goal in Focus communications program reshaped stakeholder engagement and strengthened institutional alignment, driving more effective strategic outcomes. Grounded in the Society for College and University Planning’s Integrated Planning Competencies, our approach fostered a planning culture that is transparent, adaptable, and collaborative. By strategically aligning monthly communications with its institutional goals, MCC increased engagement with students, employees, and the community while reinforcing a shared sense of ownership. A goal-focused communications calendar enriches sustainability, builds relationships, strengthens alignment, and improves preparedness for change.

Institutions Mentioned: Muskegon Community College
Planning Types: Strategic Planning
Tags: Communication, Community College, Engaging Stakeholders, Goals, Implementation

Member Price:
Free | Login

Member-only Resource

Join now to have access

Conference Presentations

Published
April 3, 2025

Live Your Strategic Plan: A Framework for Facilitating Campus Engagement

Abstract: Traditional strategic planning can lead to a static plan that does little to inspire implementation or true change. This session will detail a process that promotes buy-in and engagement while providing structured frameworks to support implementation and assessment. Our framework provides support for a campus community to 'live' its institutional strategic plan through the strategic planning cycle (SPC) at the unit level, informing the realization of institutional goals and outcomes. We'll provide our tools and approaches for you to access and review, as well as the rationale for developing support for your own campus communities to 'live' their strategic plan.

Planning Types: Strategic Planning
Tags: Continuous Improvement, Engaging Stakeholders, Implementation, Institutional Planning, Measuring the Plan, SCUP 2025 Pacific Regional Conference, Unit Planning

Member Price:
$35 | Login

Non-Member Price:
$50

Conference Presentations

Published
July 22, 2024

Integrated Master Planning for Campus Sports and Recreation

By: Margaret Carney, University Architect | Marissa Cheng, Director of Planning | Emily Parris, Senior Associate, Architect | Jason Soileau, Assistant Vice Chancellor, Campus Planning

Athletic and recreation facilities occupy a significant campus footprint but oftentimes master planning doesn't integrate these spaces holistically into the campus. Recreation and wellness are critical components of student life on campus, and proactive planning can create a seamless experience on game days and for everyday athletics.

Abstract: Athletic and recreation facilities occupy a significant campus footprint but oftentimes master planning doesn't integrate these spaces holistically into the campus. Recreation and wellness are critical components of student life on campus, and proactive planning can create a seamless experience on game days and for everyday athletics. In this session, three universities will share their distinct approaches to how campus planning and sports planning intersect in the academic realm. We'll provide specifics associated with integrated sports master planning and explain how outcomes can direct campus growth in the long term.

Tags: Athletic Facility, Campus Master Planning, Health and Wellness, Recreational Facility, SCUP 2024 Annual Conference, Student Services

Member Price:
$35 | Login

Non-Member Price:
$50

Example Plans

Published
January 5, 2024

Strategic Plan, Strategic Planning Website

Public Doctoral/Research University (Georgia, United States)

Strategic plan for the university, which is beginning its second decade after consolidation.

Planning Types: Strategic Planning
Resource Types: Strategic Plan, Strategic Planning Website
Tags: Enrollment Management, External Collaboration / Partnerships, Funding, Goals, Hybrid Learning, Laboratory Facility, Learning Environments, Medical / Allied Health Education, Online Learning, Recreational Facility, Resource Management, Student Retention, Student Services, Student Success, Student Support Services, Teaching and Learning

Member Price:
Free | Login

Member-only Resource

Join now to have access

Example Plans

Published
November 13, 2023

Example Plan

Private Doctoral/Research University (Maryland, United States)

The research university’s 2023 strategic plan.

Planning Types: Strategic Planning
Tags: Academic Planning, Academic Program Review, Alignment, Community Engagement, Diversity Equity and Inclusion (DEI), Faculty, Goals, Graduate Degree Program, Learning Environments, Strategies and Tactics, Sustainability (Environmental), Town and Gown

Member Price:
Free | Login

Member-only Resource

Join now to have access

Example Plans

Published
June 30, 2023

Strategic Plan, Strategic Planning Website

Multiple Locations

Strategic plan for the university system developed by the state’s board of higher education.

Planning Types: Strategic Planning, Academic Planning
Resource Types: Strategic Plan, Strategic Planning Website
Tags: Attracting and Retaining Underrepresented Students, Diversity Equity and Inclusion (DEI), Faculty Productivity, Goals, Governance, Measuring the Plan, Metrics, Racial Equity, Strategies and Tactics, Student Success, Workforce Development

Member Price:
Free | Login

Member-only Resource

Join now to have access

Example Plans

Published
May 17, 2023

Bridge Plan

Public Associate’s College (Arizona, United States)

From April 2020, the institution’s president led faculty and staff in a rigorous planning and exploration process to ensure that the college remained accessible and thriving through the pandemic and beyond. This bridge plan document details the action steps resulting from that process.