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Planning for Higher Education Journal

Published
July 16, 2025

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Keeping the Focus Month by Month

Improve Stakeholder Engagement and Outcomes with a Goal Communications Calendar

By strategically aligning monthly communications with its institutional goals, Muskegon Community College increased its connection with students, employees, and the community while reinforcing a shared sense of ownership.

From Volume 53 Number 3 | April–June 2025

Abstract: Muskegon Community College’s (MCC) Goal in Focus communications program reshaped stakeholder engagement and strengthened institutional alignment, driving more effective strategic outcomes. Grounded in the Society for College and University Planning’s Integrated Planning Competencies, our approach fostered a planning culture that is transparent, adaptable, and collaborative. By strategically aligning monthly communications with its institutional goals, MCC increased engagement with students, employees, and the community while reinforcing a shared sense of ownership. A goal-focused communications calendar enriches sustainability, builds relationships, strengthens alignment, and improves preparedness for change.

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Conference Presentations

Published
April 3, 2025

Rooted Resilience: CSUMB Expands Student Offerings Through Regional Connections

Abstract: California State University, Monterey Bay (CSUMB) has modeled social, environmental, and economic resilience planning by forging creative partnerships, expanding student offerings, and cultivating multi-source funding. We'll demonstrate how CSUMB leverages local resources?Äîsuch as the Monterey Bay National Marine Sanctuary?Äîto offer world-class opportunities to students who wouldn't typically have access. Join us to gain actionable strategies for creating student-centered, locally-relevant learning environments that support the regional ecosystem, attract industry partnerships, drive local innovation, and boost academic and career outcomes.

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Conference Presentations

Published
March 5, 2024

Evaluating the Influence of Design on Social Impact Education

In order for institutions to support students’ desire for engagement and impact within their local, regional, and national communities, they must plan and design spaces that foster instruction, discourse, and invention. 2024
Abstract: In order for institutions to support students’ desire for engagement and impact within their local, regional, and national communities, they must plan and design spaces that foster instruction, discourse, and invention. This session will evaluate Thurgood Marshall Hall on its promise as an integrated scholar-practitioner community within the University of Maryland’s (UMD) Do Good Campus for social impact education. After a year of occupation, we’ll share how we conducted a qualitative assessment of the building with a wide cross-section of stakeholders and how the resulting lessons will impact the campus’s ‘Do Good’ mission and inform future planning and design.

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Conference Presentations

Published
March 5, 2024

Planning the AI Pipeline: Attracting Students With Three Future-focused Projects

Rapidly changing users and technology paired with long project timelines requires institutions to think ahead and implement innovative strategies for creating new, high-end engineering facilities.
Abstract: Rapidly changing users and technology paired with long project timelines requires institutions to think ahead and implement innovative strategies for creating new, high-end engineering facilities. Campus facilities must be nimble and ready to support multiple types of students. At the forefront of the AI technology revolution, George Mason University is undertaking large construction projects to serve a spectrum of undergraduate, masters, and doctoral students and create ecosystems of academic, industry, government, and community users. We’ll share planning strategies for AI technology learning spaces, practical solutions for designing future-focused facilities, and ways of promoting collaboration and connection across multiple communities.

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Conference Presentations

Published
March 5, 2024

Immersive Educational Facilities Design: Manufacturing Innovation and Connection

As trade schools gain national recognition for their affordability and career-centric focus, Raleigh’s Wake Technical Community College (WTCC) has set a new standard for strategic facilities design by capitalizing on community, industry, and government partnerships.
Abstract: As trade schools gain national recognition for their affordability and career-centric focus, Raleigh’s Wake Technical Community College (WTCC) has set a new standard for strategic facilities design by capitalizing on community, industry, and government partnerships. This session will show how WTCC is producing the next generation of innovative automotive repair technicians and leaders through an immersive program that aligns industry partnerships, high-tech education, employment opportunities, and local economic development goals. Discover how WTCC’s new automotive laboratory consolidates diverse programs into one building with agile, collaborative spaces, preparing students for emerging technologies in rapidly changing industries.

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Example Plans

Published
January 5, 2024

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Example Plans

Published
November 13, 2023

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Example Plans

Published
June 30, 2023

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Example Plans

Published
May 17, 2023

Bridge Plan

Public Associate’s College (Arizona, United States)

From April 2020, the institution’s president led faculty and staff in a rigorous planning and exploration process to ensure that the college remained accessible and thriving through the pandemic and beyond. This bridge plan document details the action steps resulting from that process.

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