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Blog Post

Published
September 2, 2025

How Strategic Is Your Strategic Plan?

Identify Its Shortcomings and Ask Key Questions

By: Sarah L Collie, PhD, Associate Vice President for Organizational Excellence, University of Virginia

Today, strategic planning in colleges and universities is more crucial than ever. Yet many strategic plans in higher education lack a clear strategy, instead resembling a long-range plan.

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Planning for Higher Education Journal

Published
December 11, 2024

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Strategic Planning for the Uncertain Road Ahead

Collectively Set Your Institution’s GPS to the Future

By: Diana L. Young, PhD, and Holley Morris Roberts, EdD

A public liberal arts institution began an integrated, collaborative, and future-focused strategic planning process during COVID-19, enrollment declines, and financial shortfalls. Committed leadership, listening to stakeholder voices, and studying best practices from other universities paved their strong path forward.

From Volume 53 Number 1 | September–December 2024

Abstract: Georgia College & State University, a public liberal arts institution, began an integrated,
collaborative, and future-focused strategic planning process during a time of uncertainty (COVID-19, enrollment declines, financial shortfalls, etc.). This planning included shared leadership across campus to develop and implement the plan, data-informed decision-making by a diverse group of steering committee members representing all areas of campus, visits to strategically identified aspirant universities, and ongoing stakeholder engagement that included student input. These strategies leveraged the inherent qualities of a liberal arts institution while addressing the challenges and opportunities that exist in public higher education.

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Planning for Higher Education Journal

Published
October 31, 2024

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Leveraging Data to Engage Our Community

Data Play Dual Roles in Facilitating Inclusive and Evidence-Based Strategic Planning

By: Su Swarat, PhD, and Gina Park, PhD

Success in strategic planning requires decision-making that reflects the collective vision of diverse constituents.

From Volume 52 Number 4 | July–September 2024

Abstract: Success in strategic planning requires decision-making that reflects the collective vision of diverse constituents. At California State University, Fullerton we leveraged data as the essential thread in engaging our community in an inclusive strategic planning process. Data played dual roles, serving as input and output, to provide a common framework through which the ideas and wisdom of our community are reflected and shared, anchoring the strategic plan firmly in the campus voices. Our engagement through data embodied our commitment to evidence-based decision-making and contributed to the success of our strategic planning process.

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Webinar Recordings

Published
September 18, 2024

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Managing Change While Moving Things Forward: An Institutional Response to Artificial Intelligence

By: Becca Pad, MSIS, Library Director | Ashlei Watson, MSML, Director of Academic Planning and Effectiveness

How do you provide a safe space for authentic and inclusive dialogue while addressing a contentious topic in higher education?
Abstract: How do you provide a safe space for authentic and inclusive dialogue while addressing a contentious topic in higher education? How do you provide the opportunity and education needed for your campus community to recalibrate their thinking when a response is needed right away? We worked through these issues in the development of an Artificial Intelligence institutional statement and department guidelines at our art and design institution. It wasn’t easy, and we’re still learning, but our case study might provide change management strategies you can use at your own institution.

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Conference Presentations

Published
July 23, 2024

Bison Blueprint: Building An Integrated Planning Culture At Gallaudet

By: Kristin Mulrooney, Strategic Planning & Integration Officer | Guthrie Nutter, Strategic Communications and Planning Manager| Jennifer Powers, Sr. Project Manager

A successful integrated plan requires the broad engagement within an institution.
Abstract: A successful integrated plan requires the broad engagement within an institution. In this session, we'll demonstrate how we taught key leaders about integrated planning by breaking down the integrated planning process to enable plan creation for different programs and divisions. We'll share our Bison Integrative Planning Toolkit, which provides an 'evergreen' resource for onboarding colleagues into the integrated planning process and also serves as a manual that walks through the process of creating a plan. Join us to gain teachable, no-cost resources that you can easily disseminate at your institution to foster necessary skills for building an integrated planning culture.

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Conference Presentations

Published
July 23, 2024

Engaging Faculty in Classroom Planning and Design

By: Karen Detlefsen, Professor of Philosophy and Education | Bonnie Netel, Associate Director of Classroom Planning and Design | Gary Purpura, Associate Vice Provost for Education

Flexible classroom space is at a premium, making it necessary to link design with utilization to facilitate projected academic program growth. Including faculty in classroom planning and design processes is a vital part of supporting pedagogical innovation in campus learning spaces.
Abstract: Flexible classroom space is at a premium, making it necessary to link design with utilization to facilitate projected academic program growth. Including faculty in classroom planning and design processes is a vital part of supporting pedagogical innovation in campus learning spaces. This session will highlight recent strategic planning efforts with faculty and staff at the University of Pennsylvania (UPenn) focused on Central Pool classrooms and support for teaching and learning. We'll share ideas about how to facilitate collaboration between faculty, staff, and experts in the industry to maintain and advance flexible classrooms that support pedagogy and program development.

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Conference Presentations

Published
July 22, 2024

Charting the Future of Education: Expedited, Experiential Strategic Planning

By: Ryan Evans, Senior Service Designer | Colin Gerrity, Design Strategist | Jessica Sears, Director, Academic Planning & Accreditation

As higher education operates in an increasingly complex world, charting a path forward requires a clear vision. An inclusive, comprehensive strategic planning process for educational programs is both just and necessary for institutions to stay relevant.
Abstract: As higher education operates in an increasingly complex world, charting a path forward requires a clear vision. An inclusive, comprehensive strategic planning process for educational programs is both just and necessary for institutions to stay relevant. We'll present a three-phase expedited, practical, inclusive approach that Tufts University used to lead a strategic planning process and develop an educational vision. Join us for experiential, mixed methods to include all voices in the strategic planning process, build community across schools in a decentralized university, and participate in a simulated co-design session.

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Planning for Higher Education Journal

Published
June 20, 2024

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Why Strategic Plans Aren’t Working in Uncertain Times

Because Strategic Planning Should Be a Dynamic, Robust Process

By: Daniel Seymour, PhD

The author’s approach to his research-based Strategic Planning in Uncertain Times Fieldbook began with a sampling review of 50 strategic plans. What emerged was the development of an organizational learning cycle used as a template to assess the effectiveness of strategic plans on more than 250 college and university websites.

From Volume 52 Number 3 | April–June 2024

Abstract: A strategic plan is supposed to “bring the future into the present so that you can do something about it now.” Almost every college or university has such a plan because accreditors and governing boards require one. The question is: Why do so many higher education institutions seem to be unprepared when they take drastic actions (e.g., eliminating programs, cutting faculty and staff members, etc.) in uncertain times? The author studied more than 250 colleges and universities and suggests the answer in this article.

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Planning for Higher Education Journal

Published
January 19, 2024

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The Value of Promising Failures and Partial Successes

Visible and Actionable Assessments Can Support a More Equitable Learning Environment

By: Karen Singer-Freeman, PhD

The Grand Challenges Project provides a comprehensive framework for institutions to overcome barriers, promote equity, and advance continuous improvement in higher education evaluation practices.

From Volume 52 Number 1 | October–December 2023

Abstract: The Grand Challenges in Higher Education Assessment Project (The Grand Challenges Project) is a national initiative designed to transform the landscape of assessment practices in ways that will increase equity by encouraging improvements in integrated planning. This article discusses the synergy between the three goals of the Grand Challenges Project: 1) Use Assessment Findings to Increase Equity; 2) Make Assessment Findings Visible and Actionable to Drive Innovation; and 3) Use Assessment Findings to Drive Rapid and Equitable Improvements in Pedagogy. Integrated planning is necessary to advance these goals, and progress toward each goal supports progress toward a more equitable and inclusive system of higher education.

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Blog Post

Published
January 12, 2024

The Grand Challenges in Assessment Project Supports Progress in Integrated Planning

It Links Planning, Resource Allocation, and Assessment in Higher Education

By: Karen Singer-Freeman, PhD, Grand Challenges in Assessment in Higher Education, and Wake Forest University

In recognition of the important role assessment plays in integrated planning, SCUP is an endorsing organization of the Grand Challenge in Assessment Project. In this blog post, we discuss the project and explore how it can help advance integrated planning in higher education.

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