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Planning for Higher Education Journal

Published
July 16, 2025

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Keeping the Focus Month by Month

Improve Stakeholder Engagement and Outcomes with a Goal Communications Calendar

By: Tina Dee, MS

By strategically aligning monthly communications with its institutional goals, Muskegon Community College increased its connection with students, employees, and the community while reinforcing a shared sense of ownership.

From Volume 53 Number 3 | April–June 2025

Abstract: Muskegon Community College’s (MCC) Goal in Focus communications program reshaped stakeholder engagement and strengthened institutional alignment, driving more effective strategic outcomes. Grounded in the Society for College and University Planning’s Integrated Planning Competencies, our approach fostered a planning culture that is transparent, adaptable, and collaborative. By strategically aligning monthly communications with its institutional goals, MCC increased engagement with students, employees, and the community while reinforcing a shared sense of ownership. A goal-focused communications calendar enriches sustainability, builds relationships, strengthens alignment, and improves preparedness for change.

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Conference Presentations,Conference Recordings

Published
June 18, 2025

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Architecture + Education Raises Awareness and Supports Community Collaboration

By: Kailey Elhaddad, Senior Architect, Buffalo Public Schools | Luke Johnson, Design Leader, CannonDesign | Beth Tauke, Associate Professor, University at Buffalo | Cheri Weatherston, Architect, CannonDesign

Community collaboration hasn't always been a priority in design education.
Abstract: Community collaboration hasn't always been a priority in design education. This session will showcase a program that leverages the public school system as a learning environment for professionals and graduate students in architecture to identify socioeconomic opportunities. The Architecture + Education Program provides institutions opportunities to work actively with the communities they serve, and raises awareness of design careers among public school kids to increase and diversify its talent pipeline. This unique program involves multiple generations, including design professionals alongside public school and university students and instructors. Join us to discover opportunities for innovative community programs in your own backyard.

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Conference Presentations

Published
May 20, 2025

Educational Programs and Community Partnerships for Skilled Trades Pathways

Abstract: Skilled trades education programs provide a viable and equitable option for students who choose not to pursue a four-year degree. Program expansion into high schools through career and technical education promotes these pathways even further for completion and success. This session will show how Howard Community College (HCC) is responding to labor shortages in skilled trades occupations by creating educational programs and partnerships to provide additional access to high-quality jobs that offer family-sustaining wages and benefits. Join us to discover new approaches to education and partnerships that address equity gaps in economic and professional opportunities in our communities.

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Conference Presentations

Published
April 7, 2025

Architecture + Education Raises Awareness and Supports Community Collaboration

Abstract: Community collaboration hasn't always been a priority in design education. This session will showcase a program that leverages the public school system as a learning environment for professionals and graduate students in architecture to identify socioeconomic opportunities. The Architecture + Education Program provides institutions opportunities to work actively with the communities they serve, and raises awareness of design careers among public school kids to increase and diversify its talent pipeline. This unique program involves multiple generations, including design professionals alongside public school and university students and instructors. Join us to discover opportunities for innovative community programs in your own backyard.

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Conference Presentations

Published
April 7, 2025

Making and Measuring Equitable Economic Impact

Abstract: Regional economic growth is often central to an institution's mission, with co-benefits for learning and research. Effective, equitable industry and government partnerships can open student internship and job opportunities, translate research into community benefits and prosperity, build town-gown synergy, and draw more students, faculty, and resources. In this session, our panel will outline strategies for building effective industry and government partnerships as well as measuring, improving, and communicating results. We'll show you how to find and build partnerships that genuinely, equitably deepen economic impact and student opportunities; critically examine results; make changes to optimize impact; and demonstrate your success.

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Conference Presentations

Published
April 7, 2025

Small College, Big Ambition: Delivering STEM Environments for Tomorrow

Abstract: Campus science and tech buildings are crucial for research, hands-on learning, and development of a skilled STEM workforce. Institutions, and small colleges in particular, must leverage these campus resources to stay competitive while facing the impact of birth rate drops. This session will explore creative solutions for bringing state-of-the-art science and technology environments to your college campus in the race to recruit and prepare students for careers in a technology-driven society. Join us to learn how other mid-sized, regional colleges have solved the problem of creating consensus, space programming, and the institution's role in delivering successful, modern STEM learning environments.

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Conference Presentations

Published
April 3, 2025

Live Your Strategic Plan: A Framework for Facilitating Campus Engagement

Abstract: Traditional strategic planning can lead to a static plan that does little to inspire implementation or true change. This session will detail a process that promotes buy-in and engagement while providing structured frameworks to support implementation and assessment. Our framework provides support for a campus community to 'live' its institutional strategic plan through the strategic planning cycle (SPC) at the unit level, informing the realization of institutional goals and outcomes. We'll provide our tools and approaches for you to access and review, as well as the rationale for developing support for your own campus communities to 'live' their strategic plan.

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Blog Post

Published
January 15, 2025

We’re All in Labor

A Different Perspective on Higher Education Institutions Working with Unions

By: Apryl Motley, CAE, SASM

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Conference Presentations

Published
October 23, 2024

The Future is Hands-on: Repositioning a Polytechnic Campus

By: Douglas Kozma, Vice President, SmithGroup Inc | JUSTIN UTPADEL, Chief Facilities Officer, University of Wisconsin-Stout | Cathy O'Hara Weiss, Director of Architecture and Facilities Planning, University of Wisconsin System Administration | Lana Zoet, Senior Principal, SmithGroup Inc

As pedagogy and market demand shift toward experiential and applied learning, this session will demonstrate practical methods for evaluating and repurposing existing space and the benefits of optimizing underperforming facilities.
Abstract: As pedagogy and market demand shift toward experiential and applied learning, this session will demonstrate practical methods for evaluating and repurposing existing space and the benefits of optimizing underperforming facilities. University of Wisconsin (UW)-Stout, Wisconsin's Polytechnic, has a tradition of career-focused learning. Through data-informed planning, the university is repositioning its campus through strategic space reduction, disciplinary cluster reorganization, and industry-focused labs. Come learn how to focus on your institutions' unique strengths in the market by applying Building Information Modeling (BIM), Geographic Information Systems (GIS) analysis, and utilization metrics to inform realignment of space.

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Conference Presentations

Published
October 23, 2024

Using the Student Success Trifecta to Boost Enrollment and Retention

By: Catherine Campbell, Dean, School of Behavioral and Social Sciences, Saint Edward's University | DOROTHY Harpool, Executive Director of Engagement and Prominence, Wichita State University | Janette Scott, Senior Associate, Gensler | Christopher Shook, Professor and Dean, University of Alabama at Birmingham

As higher education faces the demographic cliff, institutions must find ways to boost enrollment, improve retention, and promote student success with a focus on first-generation students, DEI, and students with learning differences.
Abstract: As higher education faces the demographic cliff, institutions must find ways to boost enrollment, improve retention, and promote student success with a focus on first-generation students, DEI, and students with learning differences. This session will define the student success trifecta: boosting student learning in their field of study; encouraging the development of strong interpersonal relationships; and embracing the life skills that come with the college experience. We'll combine research with unique, firsthand experience to demonstrate how promoting engagement and designing for a sense of belonging for students on campus looks different for each individual student, institution, and field of study.

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