Learning Resources

To gain insight into the potential opportunities and obstacles university-based retirement communities (UBRCs) present for higher education, we turned to Andrew Carle, adjunct faculty member, senior living administration for Georgetown University’s Master of Science Program in Aging & Health.

Institutions Mentioned: Georgetown University, Indiana University-Bloomington, Iowa State University
Planning Types: Campus Planning, Resource Planning
Tags: Demographics, Higher Ed Trends, Public-Private Partnerships (P3), Real Estate, Town and Gown, Trends External to Higher Ed

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Book Review: The Agile College

How Institutions Successfully Navigate Demographic Changes

By: Bryan C. Harvey, EdD

From Volume 51 Number 2 | January–March 2023

Abstract: The Agile College: How Institutions Successfully Navigate Demographic Changes
by Nathan D. Grawe
Johns Hopkins University Press: Baltimore: 2021
298 pages
ISBN: 978-1421440231

Does hope motivate action or complacency? Does crisis induce change or despair? Nathan D. Grawe readily acknowledges this tension in The Agile College, his follow-up book to his 2018 Demographics and the Demand for Higher Education. The latter propelled the inescapable discussion throughout higher education of the looming “demographic cliff.” The Agile College suggests how agile institutions might prevent demography from becoming destiny.

Planning Types: Strategic Enrollment Management Planning
Tags: Change Management, COVID-19, Demographics, Disruptive Change, Recovery Planning, Resiliency, Shrinking Pool of Potential Students, Student Demographics, Student Recruitment, Student Retention, Trends External to Higher Ed

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Book Review: Higher Education Systems Redesigned

From Perpetuation to Innovation to Student Success

By: Terry Brown, PhD

From Volume 51 Number 1 | October–December 2022

Abstract: Higher Education Systems Redesigned: From Perpetuation to Innovation to Student Success
Edited by Jonathan S. Gagliardi and Jason E. Lane
SUNY Press: Albany, New York: 2022
ISBN: 9781438487670
252 Pages

Institutions Mentioned: California State University-Chancellors Office, University System of Georgia, Tennessee Board of Regents, The University of Texas System Office, University System of Maryland, Austin Peay State University
Planning Types: Academic Planning
Tags: Assessment / Analytics, Diversity Equity and Inclusion (DEI), Innovation, Student Success, Student Support Services, System of Colleges or Universities, Teaching and Learning

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The Little Campus That Could

Survey Results Inform Postsecondary Education in an Island Community

By: Valerie A. Barko, PhD

The Institutional Effectiveness Office at Kaua‘i Community College developed and administered community and workforce surveys to better understand current and future educational needs of residents and employers on Kaua‘i.

From Volume 50 Number 4 | July–September 2022

Abstract: In 2018, the Institutional Effectiveness Office at Kaua‘i Community College developed and administered community and workforce surveys to better understand current and future educational needs of residents and employers on Kaua‘i. These single island surveys highlighted the need for a comprehensive neighbor island survey to collectively advocate for additional online post-associate degree programs that best align with and support these geographically isolated communities. This project demonstrates how surveys can be used to inform decisions and integrated planning across multiple scales within a university system, especially in regards to distance education.

Institutions Mentioned: Kauaʻi Community College, University of Hawai‘i System Office
Planning Types: Institutional Effectiveness Planning, Strategic Enrollment Management Planning
Tags: Community College, Community Engagement, Online Learning, System of Colleges or Universities, Workforce Development

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Teetering on the Demographic Cliff, Part 3

Different Conditions Require a Different Kind of Planning

By: Bryan C. Harvey, EdD

Higher education has faced major changes for some time—COVID-19 accelerated that volatility—and now we’re anticipating the demographic downslope in student enrollment. How and when should institutions mobilize for the difficult work of planning in the face of wrenching change?

From Volume 50 Number 2 | January–March 2022

Abstract: Part 1 of this series described a major contraction in the pool of college-going 18-year-olds that will reverse decades of growth and stability for higher education. Part 2 explored how we can shape a planning context that supports success in the coming 10 or 20 years. Part 3 suggests how our approach to planning must shift to prepare for abrupt change.

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Conference Presentations

Published
March 10, 2022

2022 Mid-Atlantic Regional Conference | March 2022

The Power of Wayfinding: Differentiating Your Brand Within a University System

Differentiating Your Brand Within a University System

By: Lindsay Story, Ayers Saint Gross

Place matters in a higher education landscape that is becoming increasingly more competitive.

Abstract: Place matters in a higher education landscape that is becoming increasingly more competitive. In this session, we’ll show how three institutions within the University System of Maryland prioritized, designed, and implemented a flexible and maintainable approach to signage and wayfinding, allowing each campus to make an impactful, branded first impression. Come learn how to translate years of ad hoc wayfinding into a consistent brand that provides a welcoming, inclusive, and connected campus for all.

Planning Types: Campus Planning
Tags: Engaging Stakeholders, Facilities Design, Facilities Planning, Landscape / Open Space, Placemaking, SCUP 2022 Mid-Atlantic Regional Conference, System of Colleges or Universities

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Example Plans

Published
February 2, 2022

Example Plan

Private Baccalaureate College (Wisconsin, United States)

This short-duration strategic framework describes goals and very specific action steps to guide the institution through the current, globally tumultuous era.

Planning Types: Strategic Planning
Tags: Attracting and Retaining Underrepresented Students, Diversity Equity and Inclusion (DEI), Enrollment Management, Goals, Racial Equity, Strategies and Tactics, Student Recruitment

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Teetering on the Demographic Cliff, Part 2

Turning Away from the Challenge Is the Riskiest Strategy of All

By: Bryan C. Harvey, EdD

Higher education has faced major changes for some time—COVID-19 accelerated that volatility—and now we’re anticipating the demographic downslope in student enrollment. How and when should institutions mobilize for the difficult work of planning in the face of wrenching change?

From Volume 50 Number 1 | October–December 2021

Abstract: Part 1 of this series described a major contraction in the pool of college-going 18-year-olds that will reverse decades of growth and stability for higher education. Drawing on the path-breaking analysis of Carleton College economist Nathan Grawe, it outlined how widespread but variable the change will be, and discussed some of the effects—on enrollment, revenue, facilities, staffing, and more—for which colleges and universities should be preparing. This Part 2 explores these implications: How can we shape a planning context that supports success in the coming 10 or 20 years? What attitudes and skillsets will remain useful, and what may need to change?

Planning Types: Strategic Enrollment Management Planning
Tags: Cost of Higher Ed, COVID-19, Demographics, Enrollment Management, Funding, Resiliency, Shrinking Pool of Potential Students, Student Demographics, Trends External to Higher Ed, US

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Planning Types

Challenges