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Planning for Higher Education Journal

Published
July 16, 2025

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Keeping the Focus Month by Month

Improve Stakeholder Engagement and Outcomes with a Goal Communications Calendar

By: Tina Dee, MS

By strategically aligning monthly communications with its institutional goals, Muskegon Community College increased its connection with students, employees, and the community while reinforcing a shared sense of ownership.

From Volume 53 Number 3 | April–June 2025

Abstract: Muskegon Community College’s (MCC) Goal in Focus communications program reshaped stakeholder engagement and strengthened institutional alignment, driving more effective strategic outcomes. Grounded in the Society for College and University Planning’s Integrated Planning Competencies, our approach fostered a planning culture that is transparent, adaptable, and collaborative. By strategically aligning monthly communications with its institutional goals, MCC increased engagement with students, employees, and the community while reinforcing a shared sense of ownership. A goal-focused communications calendar enriches sustainability, builds relationships, strengthens alignment, and improves preparedness for change.

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Conference Presentations,Conference Recordings

Published
June 4, 2025

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Designing for Intentional Community: Dartmouth’s Housing Transformation

By: Ben Carlson, Principal, Goody Clancy | Lisa Ferreira, Principal, Student Life Practice Leader, Goody Clancy | Joanna Whitcomb, Director of Campus Planning, Dartmouth College

Planning processes must be versatile and nimble to accommodate changing priorities.
Abstract: Planning processes must be versatile and nimble to accommodate changing priorities. This session will show how a design team developed a flexible data visualization tool that allows Dartmouth University to play out scenarios as priorities change over time. As Dartmouth renews its plans, we'll provide a comprehensive look at how the team considered parity, distribution, and student wellness in a three-part planning effort. Discover how you can apply our data visualization tool to describe complex variables to stakeholders, as well as use scenario planning to align cost, student experience, and institutional goals over the course of your plan's realization.

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Report

Published
May 23, 2025

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The Future of University Planning in 2040 (and Beyond)

I Used Foresight Analysis to Help SCUP Look Ahead, Adapt, and Innovate

By: Lisa Jasinski, PhD, President, Associated Colleges of the Midwest

This is a SCUP FellowResearch Project Final Report for the 2023–2024 program. This report explores how foresight analysis can be used to prepare and plan for uncertain futures in higher education.
Abstract: In this SCUP fellowship project, Lisa Jasinski applies strategic foresight methods to explore what university planning could look like in 2040—and how we can better prepare for it today.

Informed by environmental scanning, futures thinking, and stakeholder engagement with SCUP members and campus leaders, she developed four plausible scenarios grounded in current trends such as AI, climate change, political polarization, and declining public trust. These scenarios aren’t predictions; they are planning tools that help teams and organizations stress-test strategies, surface assumptions, and engage in meaningful future-focused conversations.

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Conference Presentations

Published
April 8, 2025

Designing for Intentional Community: Dartmouth’s Housing Transformation

Abstract: Planning processes must be versatile and nimble to accommodate changing priorities. This session will show how a design team developed a flexible data visualization tool that allows Dartmouth University to play out scenarios as priorities change over time. As Dartmouth renews its plans, we'll provide a comprehensive look at how the team considered parity, distribution, and student wellness in a three-part planning effort. Discover how you can apply our data visualization tool to describe complex variables to stakeholders, as well as use scenario planning to align cost, student experience, and institutional goals over the course of your plan's realization.

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Non-Member Price:
$50

Conference Presentations

Published
April 3, 2025

Live Your Strategic Plan: A Framework for Facilitating Campus Engagement

Abstract: Traditional strategic planning can lead to a static plan that does little to inspire implementation or true change. This session will detail a process that promotes buy-in and engagement while providing structured frameworks to support implementation and assessment. Our framework provides support for a campus community to 'live' its institutional strategic plan through the strategic planning cycle (SPC) at the unit level, informing the realization of institutional goals and outcomes. We'll provide our tools and approaches for you to access and review, as well as the rationale for developing support for your own campus communities to 'live' their strategic plan.

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Example Plans

Published
January 5, 2024

Strategic Plan, Strategic Planning Website

Public Doctoral/Research University (Georgia, United States)

Strategic plan for the university, which is beginning its second decade after consolidation.

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Example Plans

Published
November 13, 2023

Example Plan

Private Doctoral/Research University (Maryland, United States)

The research university’s 2023 strategic plan.

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Example Plans

Published
June 30, 2023

Strategic Plan, Strategic Planning Website

Multiple Locations

Strategic plan for the university system developed by the state’s board of higher education.

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Planning for Higher Education Journal

Published
June 29, 2023

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What Is Your Crisis ‘What If’?

Create a Sustainable Approach to Emergency Response Planning

By: Jessica A. Luedtke, PhD, and Mary M. Reinke, MBA, MS

The Medical College of Wisconsin planned strategically, engaged executive leadership, and operationalized an Administrative Response Team to navigate critical incidents impacting the university.

From Volume 51 Number 3 | April–June 2023

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