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Conference Presentations

Published
April 3, 2025

Live Your Strategic Plan: A Framework for Facilitating Campus Engagement

Abstract: Traditional strategic planning can lead to a static plan that does little to inspire implementation or true change. This session will detail a process that promotes buy-in and engagement while providing structured frameworks to support implementation and assessment. Our framework provides support for a campus community to 'live' its institutional strategic plan through the strategic planning cycle (SPC) at the unit level, informing the realization of institutional goals and outcomes. We'll provide our tools and approaches for you to access and review, as well as the rationale for developing support for your own campus communities to 'live' their strategic plan.

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Example Plans

Published
June 30, 2023

Strategic Plan, Strategic Planning Website

Multiple Locations

Strategic plan for the university system developed by the state’s board of higher education.

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Webinar Recordings

Published
September 9, 2022

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Strategic Planning That’s Truly Strategic

By: Aimee Hosemann, PhD, RHB | Rob Zinkan, EdD, RHB

What do strategic plans do? What does it mean to be “strategic”? These are among the questions addressed in a recent year-long study of 108 active college and university strategic plans. Hear directly from the researchers as they highlight a few important insights they discovered during their analysis, like how to avoid the many pitfalls of strategic planning and ensure a process focused on strategy and outcomes.
Abstract: What do strategic plans do? Who are they for? What does it mean to be “strategic”? These are among the questions addressed in a recent year-long study of 108 active college and university strategic plans (and the basis of the 2021 book What Makes a Strategic Plan Strategic). Hear directly from the researchers as they highlight a few important insights they discovered during their analysis, like how to avoid the many pitfalls of strategic planning and ensure a process focused on strategy and outcomes.

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ebook

Published
July 21, 2022

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A Practical Guide to Strategic Planning in Higher Education

Second Edition, with New and Updated Content

By: Karen E. Hinton, PhD

A resource for anyone engaged in college or university strategic planning, and an excellent primer for planning committees. This second edition also contains new strategies for using an institution’s strategic plan during times of institutional upheaval, and additional techniques for jump-starting various parts of the planning process.
Abstract: A Practical Guide to Strategic Planning in Higher Education is a resource for anyone engaged in college or university strategic planning; it is also an excellent primer for planning committees. Using clear definitions, practical tips, and examples drawn from actual situations, this short book acts as a manual for both experienced planners and those who are new to the process. This second edition also contains new strategies for using an institution’s strategic plan during times of institutional upheaval, and additional techniques for jump-starting various parts of the planning process.

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Planning for Higher Education Journal

Published
October 13, 2021

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Mission-Aligned Online Academic Programs at US Jesuit Institutions

Identify and Implement Practices That Mature the Development of Courses

By: Royce L. Robertson, EdD

A custom survey measured the process maturity involved in planning, implementing, and evaluating online offerings that reflected the principles of Ignatian Pedagogy.

From Volume 49 Number 4 | July–September 2021

Abstract: The purpose of the research was to observe process maturity associated with the design and development of mission-aligned online academic programs at Jesuit institutions in the United States. Twenty of the twenty-seven American Jesuit institutions were represented, including respondents who were most responsible for implementing the process used to design and develop online courses and programs. A custom survey was created to measure the process maturity involved in planning, implementing, and evaluating the design and development. The research design focused on narrative analysis of each institutional mission, which identified themes and keywords that were included in the custom survey.

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Planning for Higher Education Journal

Published
March 26, 2021

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Keep on Keepin’ on

Customized Retention Practices Helped Low Income and Single Mom Students to Persist

By: Andrew J. Smith, EdD, and Jennifer Vamvakas, EdD

A support program for low-income and/or single-mother students to improve their persistence and retention was revisited 15 years after it had been launched at Charter Oak State College. Did follow-up with the graduates show that the effort had aided the former participants in obtaining their college degree? Had the collaboration between the institution’s Academic Services, Enrollment Management, and Financial Aid departments—and the support they offered—help the students to persevere? Based on survey results, was the program still of value, and what improvements needed to be made?

From Volume 49 Number 2 | January–March 2021

Abstract: This article is based on follow-up survey research from a doctoral case study that highlighted effective retention practices for low-income and/or single mothers who were students within the Women in Transition (WIT) program at Charter Oak State College. The concept of retention in this instance is an enrollment management practice aimed at maintaining a student population while aiding the institution in sustaining organizational success. Emphasis is placed on the retention concepts of social and academic integration that enabled the specific population to persist and succeed.

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Conference Recordings

Published
March 12, 2021

2021 Mid-Atlantic Regional Conference | March 2021

Howard Forward

Achieving Strategic Goals for Long-term Financial Resilience

By: Michael Del Giudice, Page Southerland Page, Inc. | Derrek Niec-Williams, Howard University | Katie Karp, Brailsford & Dunlavey

Come learn from Howard Forward, Howard University's targeted campus planning effort, how you can apply strategies from our focused campus planning to positively impact your institution's short and long-term resilience.
Abstract: In today's fiscally-challenged environment, it is incumbent on institutions to build upon their strengths and chart a realistic, actionable course to survive the current crisis and achieve a more sustainable future. This is the purpose of Howard Forward, Howard University's targeted campus planning effort to create actionable and data-informed strategies that maximize existing resources and develop new program-critical facilities for long-term financial resilience. Come learn how you can apply strategies from our focused campus planning to positively impact your institution's short and long-term academic and economic resilience.

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Conference Recordings

Published
March 12, 2021

2021 Mid-Atlantic Regional Conference | March 2021

Hybrid Learning Environments

Delivering the Academic Mission

By: Casey Smith, Hord Coplan Macht, Inc. | Douglas Gwynn, The Office of Residence Life & Housing, Morgan State University | Jason Bentley, Hord Coplan Macht, Inc. | Matthew Ezold, BALA Consulting Engineers

Recently, Morgan State University began constructing its new Thurgood Marshall residence hall and we'll explore how we used design and technology to support the building's hybrid environment.
Abstract: Student housing is an important factor in achieving institutional goals and outcomes, but residential campuses are grappling with how best to manage the current pandemic while also planning for the future. This session will address how hybrid physical and virtual learning environments can address both of these concerns. Recently, Morgan State University began constructing its new Thurgood Marshall residence hall and we'll explore how we used design and technology to support the building's hybrid environment. Come learn how hybrid physical and virtual learning environments can foster residential community-building and enhance overall student success on your campus.

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Conference Recordings

Published
March 12, 2021

2021 Mid-Atlantic Regional Conference | March 2021

Institutional Resilience

Innovation, Entrepreneurship, and Change Management

By: Petar Mattioni, KSS Architects LLP | Karl Ulrich, Wharton School of the University of Pennsylvania | Leandra Davis, Penn Engineering | Mark Kocent, University of Pennsylvania | Mayva Donnon, KSS Architects LLP

In this session, we'll demonstrate through two University of Pennsylvania projects how institutions can approach sustained enrollment, cross-disciplinary collaboration, navigating the funding environment, and adapting to changing user needs in support of long-term institutional resilience.
Abstract: In this session, we'll demonstrate how institutions can approach sustained enrollment, cross-disciplinary collaboration, navigating the funding environment, and adapting to changing user needs in support of long-term institutional resilience. Over the course of two pioneering projects, the University of Pennsylvania recognized the following as key factors in building resilience: multi-modal learning, disciplinary convergence, entrepreneurship and applied research, project delivery, change management, and value of place. Join us to learn new change management and delivery methodologies that you can use to improve your built campus environment's ability to adapt amidst ever-evolving pedagogy.

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Conference Recordings

Published
March 12, 2021

2021 Mid-Atlantic Regional Conference | March 2021

Keynote | Morgan State University

By: Sidney Evans, Morgan State University

While students have greatly enjoyed the inclusive atmosphere, comradery, and campus activities at Morgan State University (MSU), they were less enthusiastic about the outdated campus housing and dining facilities—join us to learn about the planning process behind MSU’s 21st-century 700-bed housing facility, including a state-of-the-art dining hall.
Abstract: While students have greatly enjoyed the inclusive atmosphere, comradery, and campus activities at Morgan State University (MSU), they were less enthusiastic about the outdated campus housing and dining facilities. There was no question that MSU needed a new facility, so they created a plan to guide the university through the complex decision-making of where to build it, how to pay for it, and how to design it to meet student satisfaction and serve as a tool for recruitment and retention. Join us to learn about the planning process behind MSU’s 21st-century 700-bed housing facility, including a state-of-the-art dining hall.

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$50