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Blog Post

Published
September 2, 2025

How Strategic Is Your Strategic Plan?

Identify Its Shortcomings and Ask Key Questions

By: Sarah L Collie, PhD, Associate Vice President for Organizational Excellence, University of Virginia

Today, strategic planning in colleges and universities is more crucial than ever. Yet many strategic plans in higher education lack a clear strategy, instead resembling a long-range plan.

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Blog Post

Published
August 4, 2025

The Campus Planner in a Time of Turmoil

Your Role Is as Adviser, Not the Ultimate Decision-Maker

By: Frederick W. Mayer, Campus Planner Emeritus, University of Michigan

A founding member of SCUP shares some of his experiences and thoughts on how to deal with the challenges and turmoil facing higher education.

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Report

Published
May 23, 2025

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The Future of University Planning in 2040 (and Beyond)

I Used Foresight Analysis to Help SCUP Look Ahead, Adapt, and Innovate

By: Lisa Jasinski, PhD, President, Associated Colleges of the Midwest

This is a SCUP FellowResearch Project Final Report for the 2023–2024 program. This report explores how foresight analysis can be used to prepare and plan for uncertain futures in higher education.
Abstract: In this SCUP fellowship project, Lisa Jasinski applies strategic foresight methods to explore what university planning could look like in 2040—and how we can better prepare for it today.

Informed by environmental scanning, futures thinking, and stakeholder engagement with SCUP members and campus leaders, she developed four plausible scenarios grounded in current trends such as AI, climate change, political polarization, and declining public trust. These scenarios aren’t predictions; they are planning tools that help teams and organizations stress-test strategies, surface assumptions, and engage in meaningful future-focused conversations.

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Trends for Higher Education

Published
March 19, 2025

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Trends Inside Higher Education | Spring 2025

By: Apryl Motley, CAE

What are key movements and trends within higher education? From addressing pandemic learning loss to grappling with generative AI in the classroom, learn the forces and changes directly impacting higher education, now and in the future.
Abstract: Integrated planning prepares your institution for change by ensuring its decisions are informed by realities in the external environment.

What are key movements and trends within higher education? From addressing pandemic learning loss to grappling with generative AI in the classroom, learn the forces and changes directly impacting higher education, now and in the future.

This issue curates and summarizes 40-50 trends happening inside the world of higher education that could impact colleges and universities. Each trend includes a brief summary, a footnoted source, and discussion questions to help you analyze and act on the trend.

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Blog Post

Published
January 15, 2025

We’re All in Labor

A Different Perspective on Higher Education Institutions Working with Unions

By: Apryl Motley, CAE, SASM

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Planning for Higher Education Journal

Published
December 11, 2024

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Strategic Planning for the Uncertain Road Ahead

Collectively Set Your Institution’s GPS to the Future

By: Diana L. Young, PhD, and Holley Morris Roberts, EdD

A public liberal arts institution began an integrated, collaborative, and future-focused strategic planning process during COVID-19, enrollment declines, and financial shortfalls. Committed leadership, listening to stakeholder voices, and studying best practices from other universities paved their strong path forward.

From Volume 53 Number 1 | September–December 2024

Abstract: Georgia College & State University, a public liberal arts institution, began an integrated,
collaborative, and future-focused strategic planning process during a time of uncertainty (COVID-19, enrollment declines, financial shortfalls, etc.). This planning included shared leadership across campus to develop and implement the plan, data-informed decision-making by a diverse group of steering committee members representing all areas of campus, visits to strategically identified aspirant universities, and ongoing stakeholder engagement that included student input. These strategies leveraged the inherent qualities of a liberal arts institution while addressing the challenges and opportunities that exist in public higher education.

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Webinar Recordings

Published
November 4, 2024

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Trends that Impact Higher Education Planning: Insights from SCUP’s Fall Trends in Higher Education Report

Join Dr. Lynn Akey and Salvador Aceves, Ed. D. for a conversation highlighting insights from SCUP’s Fall Trends in Higher Education Report.
Abstract: Join Dr. Lynn Akey and Salvador Aceves, Ed. D. for a conversation highlighting insights from SCUP’s Fall Trends in Higher Education Report. This document provides an overview of the important external forces that impact institutional operations—it’s an essential tool for strategic planning, scenario planning, and contingency planning.

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Planning for Higher Education Journal

Published
October 31, 2024

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Leveraging Data to Engage Our Community

Data Play Dual Roles in Facilitating Inclusive and Evidence-Based Strategic Planning

By: Su Swarat, PhD, and Gina Park, PhD

Success in strategic planning requires decision-making that reflects the collective vision of diverse constituents.

From Volume 52 Number 4 | July–September 2024

Abstract: Success in strategic planning requires decision-making that reflects the collective vision of diverse constituents. At California State University, Fullerton we leveraged data as the essential thread in engaging our community in an inclusive strategic planning process. Data played dual roles, serving as input and output, to provide a common framework through which the ideas and wisdom of our community are reflected and shared, anchoring the strategic plan firmly in the campus voices. Our engagement through data embodied our commitment to evidence-based decision-making and contributed to the success of our strategic planning process.

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Trends for Higher Education

Published
September 20, 2024

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Trends Outside Higher Education | Fall 2024

How is the world outside your institution changing? From the growth of microschools to the decline of digital platforms and services, colleges and universities continue to face an environment that is uncertain and rapidly changing. Learn the key trends and movements that might impact your institution.
Abstract: Integrated planning prepares your institution for change by ensuring its decisions are informed by realities in the external environment.

How is the world outside your institution changing? From the growth of microschools to the decline of digital platforms and services, colleges and universities continue to face an environment that is uncertain and rapidly changing. Learn the key trends and movements that might impact your institution.

This issue curates and summarizes 40-50 trends happening outside the world of higher education that could impact colleges and universities. Each trend includes a brief summary, a footnoted source, and discussion questions to help you analyze and act on the trend.

Learn more about SCUP’s Trends for Higher Education report.

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Conference Presentations

Published
July 23, 2024

Bison Blueprint: Building An Integrated Planning Culture At Gallaudet

By: Kristin Mulrooney, Strategic Planning & Integration Officer | Guthrie Nutter, Strategic Communications and Planning Manager| Jennifer Powers, Sr. Project Manager

A successful integrated plan requires the broad engagement within an institution.
Abstract: A successful integrated plan requires the broad engagement within an institution. In this session, we'll demonstrate how we taught key leaders about integrated planning by breaking down the integrated planning process to enable plan creation for different programs and divisions. We'll share our Bison Integrative Planning Toolkit, which provides an 'evergreen' resource for onboarding colleagues into the integrated planning process and also serves as a manual that walks through the process of creating a plan. Join us to gain teachable, no-cost resources that you can easily disseminate at your institution to foster necessary skills for building an integrated planning culture.

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