Learning Resources

Why Strategic Plans Aren’t Working in Uncertain Times

Because Strategic Planning Should Be a Dynamic, Robust Process

By: Daniel Seymour, PhD

The author’s approach to his research-based Strategic Planning in Uncertain Times Fieldbook began with a sampling review of 50 strategic plans. What emerged was the development of an organizational learning cycle used as a template to assess the effectiveness of strategic plans on more than 250 college and university websites.

From Volume 52 Number 3 | April–June 2024

Abstract: A strategic plan is supposed to “bring the future into the present so that you can do something about it now.” Almost every college or university has such a plan because accreditors and governing boards require one. The question is: Why do so many higher education institutions seem to be unprepared when they take drastic actions (e.g., eliminating programs, cutting faculty and staff members, etc.) in uncertain times? The author studied more than 250 colleges and universities and suggests the answer in this article.

Institutions Mentioned: Methodist University, Fontbonne University, University of North Carolina at Greensboro, West Virginia University
Planning Types: Strategic Planning
Tags: Adaptable Plans, Alignment, Building (or Writing) the Plan, Change Management, Implementation, Institutional Planning, Leadership, Leadership Attitude Toward Planning, Mission / Vision / Identity, Organizational Change, Planning Processes, Preparing to Plan

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The Strategic Planning Checklist

17 Critical Mistakes to Avoid in Higher Education

By: Dr. Daniel Seymour - Tenured Professor, Administrator, and Consultant

Learn from a research-based analysis of over 250 colleges and universities.

Abstract: Learn from a research-based analysis of over 250 colleges and universities. What is the difference between the Strategic Plan and Strategic Planning? How do we ensure planning is not a one-time event, but an ongoing organizational learning cycle that endures the changing environment? The analytic framework featured in this webinar is a Strategic Planning/Organizational Planning Cycle that derives a series of “what not to do” dictums (guidelines?) that support higher education institutions. Don’t make these critical mistakes derail you during these uncertain times

Planning Types: Strategic Planning
Tags: Organizational Change, Original Research, Planning Processes

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Blog Post

Published
April 1, 2024

Navigating Student Success

‘Navigators’ Are Critical in Indiana University of Pennsylvania’s Institution-Wide Initiative

By: Apryl Motley, CAE

To gain additional insight into how integrated planning to support student success can be a game changer, we turned to Paula Stossel, strategic advisor to the president for student success, and Amber Racchini, vice provost for student academic success, at Indiana University of Pennsylvania. They graciously accepted our invitation to address questions about their cross-functional effort to ensure a student-centered approach to delivery of support services at IUP.

Institutions Mentioned: Indiana University of Pennsylvania-Main Campus
Planning Types: Academic Planning, Student Affairs Planning
Tags: Alignment, Engaging Stakeholders, Organizational Change, Student Engagement, Student Experience, Student Retention, Student Services, Student Success, Student Support Services

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Conference Presentations

Published
March 18, 2024

LCC’s Health Professions Building: Centering Vitality Through Community Benefit

By: Natasha Carroll, Fortis Construction, Inc. | Thomas Goodhew, Lane Community College | Kurt Haapala, Mahlum Architects | Grant Matthews, Lane Community College

Lane Community College’s (LCC) unique commitment to uphold principles articulated in their Community Benefits Agreement allowed for an innovative planning and design process that centered on the core needs of its most marginalized community members.

Abstract: Lane Community College’s (LCC) unique commitment to uphold principles articulated in their Community Benefits Agreement allowed for an innovative planning and design process that centered on the core needs of its most marginalized community members. We’ll detail how LCC’s active dedication to providing community benefit via bond dollars transformed its Health Professions Building into a vital campus centerpiece, enhancing safety, accessibility, and workforce and career training. This session will raise awareness around creating a community-centered process to discover design solutions that not only solve campus programmatic and functional issues but achieve design excellence.

Planning Types: Campus Planning
Tags: Community College, Economic Development, Facilities Planning, Medical / Allied Health Education, Workforce Development

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The Stories in These Walls

Integrated Planning Throughout Capital Projects Can Fuel Donor Engagement and Enhance Stewardship

By: John Roberson, MBA, and Toby Marlatt, BA

Cross-functional teams at the University of Wyoming, University of Nebraska-Lincoln, and University of North Dakota effectively used storytelling techniques to position donors within the narrative of the universities’ missions and strategic plans.

From Volume 52 Number 2 | January–March 2024

Abstract: Engaging donors at the planning stage of a capital project is a critical step in the campaign’s success. This article describes the use of storytelling techniques in donor outreach at three universities. We outline how cross-functional teams, involving campus planners and architects, university development and marketing and communications staff, and consultant firms, collaboratively planned and implemented donor engagement techniques. A story-oriented integrated project team enhanced philanthropy and stewardship by focusing on student and research outcomes, donor anecdotes, and sketches or conceptual renderings while positioning the donors themselves within the narrative of the university’s mission and strategic plan.

Institutions Mentioned: University of Wyoming, University of Nebraska-Lincoln, University of North Dakota
Planning Types: Campus Planning
Tags: Academic Facility, Advancement Planning, Business School Facility, Capital Funding, Engaging Stakeholders, Facilities Design, Facilities Funding, Facilities Planning

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Book Review: “Whatever It Is, I’m Against It”

Resistance to Change in Higher Education

By: John Kilmarx, PhD

From Volume 52 Number 2 | January–March 2024

Abstract: Brian Rosenberg, the author of “Whatever It Is, I’m Against It”: Resistance to Change in Higher Education, argues that improvements in higher education are needed—which is certainly not a controversial or surprising outlook. However, he also says many institutions are on an unsustainable financial path, which makes the imperatives for change more urgent. What exactly needs to be addressed and how dramatically, though, is a matter of one’s perspective. The reviewer observes that in most cases, sustainable changes have been ongoing but incremental, not transformational. Some stakeholders might celebrate that fact. In other corners, this is not enough, and so frustrations abound.

Tags: Change Management, Disruptive Change, Organizational Change

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The Value of Promising Failures and Partial Successes

Visible and Actionable Assessments Can Support a More Equitable Learning Environment

By: Karen Singer-Freeman, PhD

The Grand Challenges Project provides a comprehensive framework for institutions to overcome barriers, promote equity, and advance continuous improvement in higher education evaluation practices.

From Volume 52 Number 1 | October–December 2023

Abstract: The Grand Challenges in Higher Education Assessment Project (The Grand Challenges Project) is a national initiative designed to transform the landscape of assessment practices in ways that will increase equity by encouraging improvements in integrated planning. This article discusses the synergy between the three goals of the Grand Challenges Project: 1) Use Assessment Findings to Increase Equity; 2) Make Assessment Findings Visible and Actionable to Drive Innovation; and 3) Use Assessment Findings to Drive Rapid and Equitable Improvements in Pedagogy. Integrated planning is necessary to advance these goals, and progress toward each goal supports progress toward a more equitable and inclusive system of higher education.

Planning Types: Academic Planning
Tags: Alignment, Assessment / Analytics, Data, Diversity Equity and Inclusion (DEI), Student Learning Outcomes, Teaching and Learning

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Blog Post

Published
January 12, 2024

The Grand Challenges in Assessment Project Supports Progress in Integrated Planning

It Links Planning, Resource Allocation, and Assessment in Higher Education

By: Karen Singer-Freeman, PhD, Grand Challenges in Assessment in Higher Education, and Wake Forest University

In recognition of the important role assessment plays in integrated planning, SCUP is an endorsing organization of the Grand Challenge in Assessment Project. In this blog post, we discuss the project and explore how it can help advance integrated planning in higher education.

Planning Types: Academic Planning
Tags: Alignment, Assessment / Analytics, Data, Diversity Equity and Inclusion (DEI), Student Learning Outcomes, Teaching and Learning

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Example Plans

Published
January 5, 2024

Strategic Plan, Strategic Planning Website

Public Doctoral/Research University (Georgia, United States)

Strategic plan for the university, which is beginning its second decade after consolidation.

Planning Types: Strategic Planning
Resource Types: Strategic Plan, Strategic Planning Website
Tags: Enrollment Management, External Collaboration / Partnerships, Funding, Goals, Hybrid Learning, Laboratory Facility, Learning Environments, Medical / Allied Health Education, Online Learning, Recreational Facility, Resource Management, Student Retention, Student Services, Student Success, Student Support Services, Teaching and Learning

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AI and HI Working

Collaborative Intelligence Can Significantly Improve Student Success

By: Linda B. Baer, PhD, and Donald M. Norris, PhD

As the AI tools get smarter and as HI skills continue to enhance planning, higher education should continue to explore what leading campuses have already accomplished.

From Volume 52 Number 1 | October–December 2023

Abstract: For the past 20 years, higher education has invested heavily in improving student success, using new data and analytics systems, tools, and practices. Improvements and progress across higher education have mostly failed to meet expectations. But the arrival of next-generation artificial intelligence (AI) provides an exceptional opportunity. By combining AI with human intelligence (HI), we can create a powerful collaborative intelligence that can be embedded in learning processes, tools, and practices, enterprise-wide. AI can accelerate the long-overdue transformation of higher education. This article describes how to combine AI and HI in collaborative intelligence to significantly improve student success.

Institutions Mentioned: Georgia State University, University of South Florida-Main Campus, CUNY John Jay College of Criminal Justice
Planning Types: Academic Planning
Tags: Assessment / Analytics, Data, Higher Ed Trends, Learning Technology, Student Retention, Student Success, Teaching and Learning, Trends External to Higher Ed

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Planning Types

Challenges